What's In a Name?

Palladium Ballroom to become South Side Ballroom

The Palladium Ballroom is getting a moniker makeover. On July 2, the venue, considered one of the best for live music, will be renamed the South Side Ballroom as part of a new deal with Live Nation.

The new name is meant to highlight the South Side area of Dallas that has seen particular growth that includes the SODA Bar at NYLO South Side as well as well-known watering holes like Poor David’s Pub and Cedars Social.

Live Nation will take over booking, marketing and promotion of concerts at the venue.

“We look forward to continuing to bring the newest and hottest shows to the South Side Ballroom,” senior vice president of Live Nation Dallas Danny Eaton said in a statement. “As part of the largest live entertainment company in the world, we have tremendous resources available and we will bring those to bear to continually enhance and upgrade the experience at South Side Ballroom.”

Opened in 2007 as part of the Gilley’s complex, the 27,000 square-foot space has been the center of a number of controversies, including Ghostland Observatory concert where Highland Park High School student Ryan Romo met up with a co-ed who would later accuse him of rape.

Live Nation Entertainment includes Ticketmaster.com as well as Live Nation Concerts, which produces more than 22,000 shows per year.

The Palladium will change its name to the South Side Ballroom as part of an agreement with Live Nation Entertainment.

The Palladium Ballroom Facebook

The Palladium will change its name to the South Side Ballroom as part of an agreement with Live Nation Entertainment.

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