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    Southern Pride

    Dallas-based Smocked Auctions lands sweet clothing deal with Southern Living

    Diana Oates
    May 2, 2014 | 2:05 pm

    Two Dallas moms are getting an early Mother’s Day gift: Online retailer Smocked Auctions, founded by Amy Laws and Nicole Brewer in 2010, will design and distribute Southern Living magazine’s first licensed clothing line. Together the two brands will debut six collections of Southern-inspired apparel for children ages 3 months to 6 years old called Southern Living for Smocked Auctions.

    The collaboration debuts with the Monogram Collection, which includes popular pieces such as jon jons, rompers, dressers, bubbles and short sets. Each item is hand smocked with a one-initial monogram using Southern Living’s iconic font.

    “So many times moms search high and low for something classic yet comfortable and affordable to dress their children in for family portraits and special occasions,” Laws says. “This collection hits the nail on the head.”

    Laws says their inspiration for the collection draws from the best of life in the South — beach vacations, family weddings, small-town parades and holiday gatherings — which aligns nicely Southern Living’s philosophy.

    “At Southern Living, we are dedicated to featuring products that personify the South,” says editor in chief Sid Evans. “Smocked Auctions’ designs and concepts express this lifestyle.” Evans goes on to say they were equally drawn to Laws and Brewer’s creativity and entrepreneurship: Because of their pioneering use of social commerce, Smocked Auctions has quickly grown into a $4 million company, with a Facebook fan base of more than 400,000 loyal shoppers.

    Brewer says they have no plans to change the way they sell their products: via auction. Why mess with a good thing?

    “We plan on always keeping the auction-style part of our business model,” Brewer says. “That’s where it all started and really gave us the ability to grow Smocked Auctions into what it is today. We are excited to expand through the newest social media outlets as they emerge.”

    The Dallas-based online children's clothing retailer was founded in 2010.

    smocked auctions, southern living
    Photo courtesy of Smocked Auctions
    The Dallas-based online children's clothing retailer was founded in 2010.
    unspecified
    news/fashion

    Fashion on display

    Rare Halston fashion exhibition now on display in unlikely Texas city

    Brandon Watson
    Feb 16, 2026 | 4:40 pm
    Halston: Inventing American Fashion exhibit Ellen Noël Art Museum
    Photo courtesy of Ellen Noël Art Museum
    An colorful eveningwear grouping takes advantage of Ellen Noël Art Museum's curved walls.

    A rare exhibition honoring fashion pioneer Halston has popped up in an unexpected place: West Texas. Dallas fashionistas who are fans of the designer can make a five-hour pilgrimage to Odessa’s newly revamped Ellen Noël Art Museum to view "Halston: Inventing American Fashion."

    Halston’s minimalistic fashions are rarely the subjects of retrospectives, although the designer’s dramatic life story recently had a pop-cultural resurgence through a 2021 Ryan Murphy miniseries. "Halston: Inventing American Fashion" assesses the talent that made him a household name.

    Known now for outfitting 1970s icons like Liza Minelli and Bianca Jagger, Halston changed the international reputation of American sportswear as part of the famous 1973 “Battle of Versailles” fashion show, holding his own against Paris’ most lauded couturiers. His uniquely louche style still influences contemporary brands like Marc Jacobs, Zac Posen, and Tom Ford, who was briefly the creative director for a revised Halston label.

    The mannequins in the Odessa display are outfitted with 75 ensembles from flowing Ultrasuede daywear to more dramatic draped gowns. The pieces “illustrate how Halston revolutionized fashion by prioritizing comfort, confidence, and modern femininity,” according to a release.

    Although Odessa may seem an odd choice for the show, Halston had deep Texas connections. After he moved on from hat making, Amarillo millionaire Estelle Marsh was his sole backer willing to fund his first Madison Avenue boutique.

     Ellen No\u00ebl Art Museum, Odessa, new facade. The new facade at Ellen Noël Art MuseumPhoto courtesy of Ellen Noël Art Museum

    Halston: Inventing American Fashion exhibit Ellen No\u00ebl Art Museum

    Photo courtesy of Ellen Noël Art Museum

    An colorful eveningwear grouping takes advantage of Ellen Noël Art Museum's curved walls.

    And the recently completed renovation of Odessa's Ellen Noël Art Museum has some of the designer’s signature sleek. Designed by architect R.J. Lopez, the renovation includes new galleries and improved circulation, but the centerpiece is a striking transparent façade, replacing the original brick of the 1985 building.

    “The renovation project has been over 10 years in the making and in the construction phase for the past two years,” says the museum’s buildings manager, Steve Patton, via a release. “The completion of the project has resulted in an incredible facility that is a shining star in West Texas, offering programs and exhibits that will be a destination point for people all over the world!”

    "Halston: Inventing American Fashion" will run through March 22. Admission to the Ellen Noël Art Museum is free.

    exhibitsodessafashionwest texasmuseumsdesignertexas
    news/fashion

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