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    Greenville Avenue Turnaround

    The most surprising foodie neighborhood in Dallas

    Teresa Gubbins
    Sep 30, 2013 | 6:00 am

    For decades, Lower Greenville was the last neighborhood that came to mind if you were looking for a good meal. The area had its exceptions, and a few old-timers remain: Pietro's, Thai Thai, New Big Wong, Greenville Avenue Pizza and what many consider to be one of Dallas' best sushi places, Teppo.

    But what Greenville Avenue was mostly noted for was bars. Bars and late-night partying and callous bar owners and, sadly, crime.

    Cut to 2013, and things have changed. Bars must now get a special permit to stay open late, putting them under the scrutiny of the city. The streets have been narrowed, landscaping's been installed, and landlords are renting to restaurants. This once-boozy area stretching from Belmont down to Ross is now one of the most dining-friendly strips in the city.

    What makes it unique is the fact that they're restaurants and businesses with specific angles – "foodie" angles.

    Name any hot dining trend of the past couple of years, and it's now for sale on the Lower G.

    Gluten free. GF is one of the biggest trends in food-eating. Company Cafe came early to Greenville Avenue and was ahead of the curve. This has to be the only place in the city with gluten-free chicken-fried steak. Burgers feature grass-fed beef, and the fries are sweet potato. Definitely save room for a thick slice of gluten-free cake in flavors such as peanut butter.

    Ethnic finds. Sophisticated gourmands like to try new cuisines. Nora is the younger sibling to Afghan Grill in North Dallas; signatures include the kadu, sautéed pumpkin with yogurt. Qariah is Lebanese, featuring Middle Eastern classics such as falafel, grape leaves and hummus.

    Paleo. This year's version of the Atkins diet has developed a small but fierce following, especially among fans of the macho CrossFit workout program. The "HG" in HG Sply Co. stands for "hunt and gather," the cornerstone of the Paleo diet. The menu is broken into meat and vegetables, with a few sandwiches and bountiful salads in between.

    Craft beer. These days, every neighborhood must have its craft beer presence. On Greenville, you can find it two ways: at the growler bar-store called The Bottle Shop, or at Dallas Beer Kitchen, a restaurant with a friendly menu – hummus, burgers – and a well-stocked set of taps.

    Gourmet grocery. When a headliner like Trader Joe's moves in, you have a scene with a capital S. This much-anticipated California discount gourmet grocery chain could have chosen any neighborhood in town for its first foray into Dallas proper. It chose Lower Greenville. It's a great place to get nuts, wine, ginger cookies, frozen fish fillets, edamame, mochi ice cream and more.

    Food trucks. Greenville Avenue doesn't just have food trucks; it has the big Kahuna: a food truck park called Truck Yard that's straight out of Austin. Finally, a place to sit outside on picnic benches and drink beer and nosh on cheesesteaks and food from trucks served in throwaway containers.

    Vegan. While no dedicated vegan restaurant has yet to open on Lower Greenville, it is surely a matter of time. Meanwhile, congenial bar Libertine picks up the slack with vegan beer dinners and vegan dishes on its menu, such as seitan tacos and delectable tempura-fried portobello mushroom fries.

    Coffee. With Mudsmith, Barcadia's Brooke Humphries gives Greenville Avenue the "third wave" coffee spot it desperately needs. Mudsmith does great espresso and coffee drinks brewed via a variety of methods, including Chemex, V-60, French press and two gleaming La Marzocco machines, custom-made for Mudsmith. In addition to coffee, Mudsmith serves craft beer and wine on tap.

    Food trucks are an essential building block for the contemporary foodie.

    Truck Yard
    Photo courtesy of Truck Yard
    Food trucks are an essential building block for the contemporary foodie.
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    Teppanyaki News

    Japanese restaurant chain with sizzling hot plates to debut in Frisco

    Teresa Gubbins
    Mar 13, 2026 | 4:19 pm
    Pepper Lunch
    Pepper Lunch
    Pepper Lunch is coming to Frisco.

    A distinctive Asian restaurant concept with sizzling hot plates is coming to the Dallas area: Called Pepper Lunch, it's an international chain from Japan that does a fast-casual version of teppanyaki, and it's opening in Frisco at 9180 Warren Pkwy. #150, in a busy shopping center anchored by 99 Ranch, in the former Gen Korean BBQ space.

    Frisco will be the very first Pepper Lunch in Texas. According to co-owner Phil Guo, it'll open in mid-March.

    Pepper Lunch was founded in Tokyo in 1994 by chef Kunio Ichinose and features teppanyaki, a Japanese cooking style where chefs cook on a hot griddle (teppan) in front of diners, creating an interactive and entertaining meal.

    But Pepper Lunch takes it a step further with do-it-yourself teppanyaki, with meals served on 500-degree Fahrenheit hot plates, which are patented to stay hot for more than 20 minutes — allowing diners to cook their own food at the table.

    All that sizzle has made Pepper Lunch an internet sensation. Cooking your own food at your table is a trend, and Pepper Lunch also has price and convenience on its side: Most of its menu items come in under $20 and can be complete in 20 minutes, making it a desirable option for workers and others with a limited lunch hour.

    The signature dish is their Pepper Rice, which comes in about a dozen options, including the best-selling Beef Pepper Rice, featuring sliced beef, white rice, corn, and spring onion, with freshly-cracked black pepper, which is also a signature. ("We crack it fresh every morning," Guo says.)

    Pepper Lunch Salmon terifyaki at Pepper Lunch Frisco.Pepper Lunch

    Other varieties of Pepper Rice include Salmon Pepper Rice, Chicken Pepper Rice, Shrimp Pepper Rice, and Tofu & Veggie Pepper Rice.

    You can get your meat, rice, and veggies in a teriyaki option or with curry sauce. They also have pastas with cream sauce and your choice of protein. Sides include American classics such as fries, onion rings, or sweet potato wedges, and they offer Kirin beer.

    Dallas is part of Pepper Lunch's broader expansion across the U.S. They currently have more than 500 locations across 17 countries.

    Guo is a veteran restaurateur who, along with partner Ken Cheng, operates three locations of Jinya Ramen Bar, a completely different kind of dining experience.

    "Jinya is a full-service restaurant with a nice bar and intimate atmosphere, and the food is more complex," he says. "Pepper Lunch is fast-casual, more family-oriented, with a faster pace. If you need to, you can be in and out in 20 minutes. But there's heat nothing like it when they bring your plate to your table, and you get to cook rice or steak right in front of your face — it sizzles and pops."

    He loves to recall the first time he encountered Pepper Lunch, decades ago, on a family trip to Hong Kong.

    "We waited in line for two hours, and I will always remember sitting down and experiencing that sizzling smell," he says.

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