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    Save the Style

    Storied Dallas-Fort Worth costume emporium is on the brink of closing

    Lindsey Wilson
    Dec 7, 2020 | 3:15 pm

    Rose Costumes has been designing and renting out costumes to Dallas-Fort Worth theater companies, schools, and seasonal events for the last 44 years. And unless it raises a significant amount of money soon, it will be closing its doors forever.

     

    Current owner Annemarie Aldrich started a GoFundMe on December 1, imploring the communities it has served over the past four decades to now help continue the "legacy of creativity, love, passion, and service" by raising $100,000.

     

    In the fundraiser's description, Aldrich details how despite selling vintage clothing, costumes, makeup, and gift cards through its website, she has had to start paying the remaining employees from her own savings.

     

    "They are my family, and I will always do what is best for them," she writes. "But my reserves have run out ... We are in the final hour. We are at the breaking point. If we do not receive help, our doors will close forever."

     

    Rose Costumes was founded in 1976 on Denton's Fry Street by Judy Smith, originally operating as a resale and blue jeans-repair store called Secondhand Rose. It shared the same building as Jim's Diner, operated by Smith's husband.

     

    Customers began asking Smith if they could rent the vintage clothing for Halloween and other costumed events, so she changed her business model to renting clothing as well as selling it. This also prompted her to lean into her passion for making costumes by hand. With that, the name was changed to Rose Costumes.

     

    Aldrich joined the team in 2010, eventually buying the business in 2018. Under her leadership, the focus shifted primarily to theatrical costumes, with schools and local theaters becoming the main patrons.

     

    Rose Costumes' show manager Kayly Nesser notes that in addition to working closely with schools and theaters that are local to the DFW area, "we provide costumes every year to schools from Amarillo to Houston. In 2018, we began to ship our costumes, so we have costumed tens of thousands of productions across the country, as well as Canada."

     

    The company has costumed everything from dramas such as The Diary of Anne Frank and The Girl in the White Pinafore to family favorites such as Beauty and the Beast and Frozen. Last year's production of Seussical the Musical by Forney High School even won the Dallas Summer Musical High School Musical Theatre Award for Best Costumes.

     

    Rose Costumes also collects children's Halloween costumes every year to donate to a local women's shelter, as well as donates costumes to a local assisted living center for adults with physical and mental disabilities for their annual prom.

     

    "Our mission has always been to inspire creativity, passion, and confidence in every person who reaches out to us," says Nesser.

     

    At the start of the pandemic, Rose Costumes launched Project Mask Makers to protect the police department, National Guard, nurses, letter carriers, and other essential and vulnerable members of the community. So far, it has donated more than 15,000 masks.

     

    "They are some of the kindest individuals I've ever worked with," says Mikey Abrams, a former theater teacher at North Garland High School. "They are original and unique and they completely understand the needs for teachers in the arts. And they always put their clients first and help them come up with creative solutions, both artistically and financially."

     

    As of December 7, the GoFundMe has raised more than $12,000.

     

    "We are touched by the warmth and support we have received so far, and it gives us hope for the future," says Nesser. The GoFundMe echoes that sentiment: "This is our final leap of faith; we trust that the good we have given to the world will be given back to us in our darkest hour."

    Tuck Everlasting at Forney High School.

    Forney High School presents Tuck Everlasting
      
    Photo courtesy of Rose Costumes
    Tuck Everlasting at Forney High School.
    theaterfundraisers
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    Theater Critic Picks

    From Wilde to 'The Wiz': 8 unmissable July shows in North Texas

    Lindsey Wilson
    Jul 2, 2025 | 10:18 am
    Second Thought Theatre presents Your Wife’s Dead Body
    Photo courtesy of Second Thought Theatre
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    Your instinct during the summer might be to hide out in an air-conditioned theater, and there are plenty of options to do exactly this month. But we would be remiss if we didn't remind you about a North Texas tradition: Shakespeare under the stars. Pack a picnic, bring a blanket, and watch The Bard (and this year Oscar Wilde) at Samuell-Grand Amphitheater with Shakespeare Dallas. Both shows opened in June, but continue through most of July.

    Here are eight shows local shows, listed in order of start date:

    The Importance of Being Earnest
    Shakespeare Dallas, through July 18 extended to July 26
    This witty romantic comedy by Oscar Wilde, first performed in 1895, tells the story of two men who assume the identities of a fictional man named Ernest. This leads them to each fall in love and encounter an assortment of comical problems along the way.

    Othello
    Shakespeare Dallas, through July 20
    In this Shakespearean tragedy, Othello is at the peak of his powers: not only Venice's greatest general but also husband to the noble and beautiful Desdemona. But he does not know that in passing over his servant Iago for promotion, he has created a deadly but brilliant enemy. This production is set in an alternate-history version of the 1990s in which the Venetian empire is the predominant political, military, and economic power.

    King Kirby
    American Chronicle Theatre Co., July 4-12
    This is the story of Jack "King of Comics" Kirby. The play follows him from the tough Jewish ghetto of Hell’s Kitchen in New York, to the harrowing battlefields of Normandy during WWII, to tense Senate hearings in the 1950s. Watch as he creates some of the most iconic heroes in pop culture: Captain America, Thor, the Fantastic Four, the X-Men, Iron Man, the New Gods, and countless others.

    Your Wife’s Dead Body
    Second Thought Theatre, July 9-26
    Written by Second Though Theatre artistic associate Jenny Ledel in her playwriting premiere, the play takes place in the near future, as Jane takes advantage of a new AI technology that would extend her lifespan ... even if she's not around to see it for herself.

    The Wiz
    Broadway at the Bass, July 15-20
    This all-new production of the groundbreaking, Tony Award-winning musical returns “home” in an all-new pre-Broadway tour, the first one in 40 years. The groundbreaking twist on The Wizard of Oz changed the face of Broadway, from its iconic score packed with soul, gospel, rock, and finger-snapping '70s funk to its stirring tale of Dorothy’s journey to find her place in a contemporary world.

    Noises Off
    Mainstage Irving-Las Colinas, July 18-August 2
    This play-within-a-play captures a touring theater troupe’s production of Nothing On in three stages: dress rehearsal, the opening performance, and a performance towards the end of a debilitating run. Playwright Michael Frayn gives a window into the inner workings of theatre behind-the-scenes, progressing from flubbed lines and missed cues in the dress rehearsal to mounting friction between cast members in the final performance.

    Everybody's Talking About Jamie
    Uptown Players, July 18-August 3
    Inspired by true events, this musical tells the inspiring story of Jamie New, a 16-year-old boy from Sheffield who dreams of becoming a drag queen. His loving mom showers him with endless support but it's not all rainbows for Jamie as his deadbeat dad and some ignorant school kids attempt to rain on his sensational aspirations.

    Shucked
    Broadway at the Bass, July 29-August 3
    This Tony Award-winning musical comedy features a book by Tony Award winner Robert Horn, a score by the Grammy Award-winning songwriting team of Brandy Clark and Shane McAnally, and direction by Tony Award winner Jack O’Brien. The corn-fed, corn-bred American musical is sure to satisfy an appetite for great musical theater.

    broadway at the bassmusicalsnational tourplayssecond thought theatreuptown playersshakespeare under starsshakespeare in the parktheater
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