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Modelo Fighting Spirit Dallas
Promoted articles are produced by CultureMap sponsors and not by the editorial staff.
Home » Arts
Fully Immersive Art
Oscar-winning director brings innovative VR experience to Dallas
The Pandemic Strikes Again
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Fighting Spirit

Dallas graffiti artist partners with Modelo for a limited-edition giveaway

Dallas graffiti artist partners with Modelo for giveaway

By CultureMap Create
Dec 17, 2021, 1:01 pm
Graffiti artist Tex Moton
Graffiti artist Tex Moton. Courtesy photo

Artist Tex Moton has been spray-painting masterpieces in Dallas for decades, and has now partnered with Modelo (an official partner of the Dallas Mavericks) to create a limited-edition line of gear.

"The depth of this project is just so cool because on one hand you have these iconic brands like Modelo representing the fighting spirit, and then we're witnessing the Mavs and the way they're fighting and securing their spot, and for me to be able to add my element — which is that dirty kind of street vibe — to it, it's just a beautiful culmination of all of these elements," Moton says, "and then the strength behind it is just powerful."

Get to know Moton and more about his artistic outlook through the video above, which was produced as part of Modelo's campaign highlighting people who both embrace and embody the fighting spirit.

You even have a chance to win some of Moton's specially designed apparel by entering here, with no purchase necessary. Contest if for those 21 and up only. Please see official rules for details. 

---

Drink responsibly.  Modelo Especial and Modelo Negra Beers. Imported by Crown Imports, Chicago, IL.

Graffiti artist Tex Moton
Graffiti artist Tex Moton. Courtesy photo
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