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    Happy Trails

    Dallas Theater Center's managing director announces 2023 retirement

    Lindsey Wilson
    Oct 7, 2022 | 11:24 am
    Dallas Theater Center presents Clue

    Dallas Theater Center just closed "Clue.

    Photo by Karen Almond

    Come April 2023, managing director Jeffrey Woodward will retire from Dallas Theater Center after almost eight years of leadership.

    Woodward has worked in the American regional theater industry for over 40 years, with management positions at Syracuse Stage, the McCarter Theater Center, Hartford Stage, and the Mark Taper Forum.

    He has served on the board of Theater Communications Group, taught at Syracuse University, produced three international exchanges with South African theater companies, and has also been a consultant to a number of organizations.

    He currently is on the planning committee for the Nonprofit Professional Theater Alliance and a member of the executive committee for the Dallas Arts District. Two of the theaters he has managed have won the Regional Theater Tony Award: Dallas Theater Center in 2017 and the McCarter Theater Center in 1994.

    "While I am retiring as a managing director,” Woodward says “I plan to remain active in the national and local nonprofit community with consulting projects."

    Woodward has spearheaded a number of initiatives for the theater, from the further development of Brierley Resident Acting Company to increasing efforts to highlight local talent, plus encouraging Dallas Theater Center to be at the forefront of initiatives for equity, diversity, and inclusion.

    DTC Board of Directors chair Jennifer Altabef says, "Jeff Woodward has been an incredible advocate for Dallas Theater Center and we are deeply grateful for his sincere commitment and vast contribution to the organization during his tenure. With his leadership, Dallas Theater Center was able to continue producing inspirational work that touched our community during the most challenging days of the pandemic. Jeff’s management brought clarity to our budgeting and financial results, and the improvements Jeff made helped DTC win the Regional Theatre Tony Award in 2017. It has been my privilege to partner with Jeff over the years and Dallas Theater Center is better because of his passion and leadership."

    President of the Board Chris Luna adds, “Jeff has been an outstanding managing director the past seven years. His leadership and financial acumen have allowed us to invest in new plays and to grow our community partnerships. His managerial skills were put to the test during COVID as he captained our response and successful emergence. Our 2017 Regional Tony award is a testament to Jeff’s leadership and commitment to excellence.”

    “I have been blessed to have a front-row seat to experience Jeff’s immense dedication to DTC, the art of theater, and most importantly, to our staff,'' says Kevin Moriarty, Dallas Theater Center artistic director. “His level of dedication to DTC and willingness to work through and overcome challenges we have faced as an institution speak directly to his commitment to all of us at the theater. He has many reasons to be proud of all that he has accomplished throughout his career, and we are grateful for his leadership.”

    The Board of Directors at Dallas Theater Center is preparing a strategic search process to consider qualified candidates to fill the managing director position once Woodward has officially departed. In the interim, he has agreed to participate in the proper transition of a selected candidate to the role.

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    Season announcement

    Mystic Pizza's Dallas premiere leads new AT&T PAC Broadway season

    Alex Bentley
    Apr 10, 2026 | 1:28 pm
    Mystic Pizza: A New Musical
    Photo courtesy of Lively McCabe Entertainment
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    The 2026-2027 Broadway at the Center season at Dallas' AT&T Performing Arts Center will feature a mixture of new and returning shows, including several recent Tony Award-nominated productions.

    According to a release, the main season will consist of five musicals: Mystic Pizza: A New Musical, Shucked, Beetlejuice, The Who’s Tommy, and The Wiz. All productions take place at Winspear Opera House in downtown Dallas.

    They will be joined by two previously-announced co-productions with Broadway Dallas - The Notebook and Hadestown - as well as TITAS/Dance Unbound co-production, Dance Me - The Music of Leonard Cohen.

    First up will be Dance Me - The Music of Leonard Cohen, a creation inspired by the work of famed Montreal-based poet, artist, and songwriter Leonard Cohen, performed by Ballet Jazz Montreal.

    The homage to the iconic artist evokes the grand cycles of existence in five seasons, as described in Cohen’s deeply reflective music and poems. There will be performances on September 18 and 19, 2026.

    The first theater production will be Mystic Pizza: A New Musical, making its Dallas premiere. It is based on the 1988 rom-com that tells the story of three working-class girls who navigate the complexities of life, love, and family in a small-town pizza joint.

    The score features megahits of the '80s and '90s, including songs originally recorded by Melissa Etheridge, Cyndi Lauper, John Cougar Mellencamp, and more. It will run November 20-22, 2026.

    After the Broadway Dallas co-production of The Notebook, running January 12-24, 2027, the season picks up again with the return of Shucked, which played at the Music Hall at Fair Park in December 2024.

    In the Tony Award-winning comedy, the corn that protects a small community starts to die. The town needs answers. But who will dare to venture beyond the borders of Cob County?

    The Broadway hit, running March 19-21, 2027 is about an unlikely hero, an unscrupulous con artist, and a battle for the heart and soil of a small town.

    Hadestown will follow shortly thereafter, running March 30-April 4, 2027, before the third Broadway Dallas co-production of the season, Beetlejuice, running April 28-May 2, 2027.

    The musical, which previously came to Dallas in early 2024, is based on Tim Burton’s 1988 film and tells the story of Lydia Deetz, a strange and unusual teenager whose whole life changes when she meets a recently deceased couple and a demon with a thing for stripes.

    June 2027 will bring the final two productions of the season, The Who’s Tommy (running June 3-5) and The Wiz (running June 10-13).

    The Who's 1969 rock opera is about the young Tommy Walker whose innate knack for pinball catapults him from reticent adolescent to celebrity savior. It features the anthems “I’m Free,” “See Me, Feel Me,” “Sensation,” and “Pinball Wizard.”

    The Wiz, which just came to Dallas in September 2025, is a groundbreaking twist on The Wizard of Oz that features soul, gospel, rock, and '70s funk that puts Dorothy’s journey to find her place in a contemporary world.

    “This season is designed to welcome both longtime subscribers and new audiences with a lineup that celebrates the full range of Broadway - from high-energy crowd pleasers and reimagined classics to bold contemporary storytelling,” said Warren Tranquada, CEO and President of the AT&T Performing Arts Center, in a statement.

    For the first time in their partnership with Broadway Dallas, Broadway at the Center subscribers will enjoy early access and full subscriber benefits for Beetlejuice through May 1.

    After May 1, all ticket purchases, customer service questions, and support for Beetlejuice will be handled directly by Broadway Dallas.

    The Center offers a flexible subscription package that allows patrons to choose four or five shows from the season lineup, with the option to add or remove shows by contacting the box office directly.

    Subscription package prices range from $150-$660, and sales begin on Monday, April 13, 2026. Packages may be purchased by phone at 214-880-0202, or online at attpac.org/broadway.

    att performing arts centerbeetlejuicebroadway at the centermusicmystic pizzaperforming-artsthe wiztheaterwinspear opera house
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