A Dallas band is making waves with a new album: The band is Lorelei K, a dream-pop quintet whose newest release, Gucci Doom, is out on Dallas-based Idol Records on July 7. An album release show takes place at the Kessler Theater on July 8, followed by a national tour this summer.

You can see and hear the title single on YouTube, but proceed with caution: It has one of those infectious hooks that sticks in your brain and ruins you from accomplishing anything for the rest of the day.

The song starts slow and pretty with organ and minor chords — a little New Order-ish, maybe? Drum beats come up in absolutely no rush, then electronic swells and a procession of hooky notes that remind you of something but you can't remember what. Suddenly, soaring vocals that make your heart swell.

Lorelei K was founded in 2016 by singer-songwriter Dahlia Knowles, a 26-year-old phenomenon, ahead of her time, raised in Flower Mound in a family with lots of music and artistic expression, a transgender person who began her transition when she was 16 and who released her first album, Be The Doll, in 2017 when she was 20.

"My parents gave me and my brother Charles full encouragement to pursue art," she says. "They got me on piano when I was seven, and that gave me so much fundamental knowledge."

"It was of my own volition to pursue it professionally, but my parents both love that we're into writing music, painting, drawing, performing, and acting," she says.

She started her performing career doing slam poetry, segued into drag, then realized that music tied it together. She's also a hair stylist.

"I'm a writer, that's what I do, and a lot of my writing comes from my experience living in the South as a trans woman and a musician and artist," she says. "I begin with the words and then find the melody. A lot of it is experimental. When I bring it to my band is when it gets clarity and purpose."

She made a key connection when she began working with Denton audio engineer Michael Briggs.

"I started recording music with Michael, who'd recorded a ton of Dallas music projects, then began performing solo at dive bars and even at garages and people's houses and building up from there," she says.

Briggs recorded Lorelei K's 2016 EP Holy Holding, and in 2019, she co-released an experimental EP with Denton musician and DJ Paul Slavens.

Briggs is now part of her band, playing synthesizer along with guitarist Mills Chaiken, bassist Rex Davis, and drummer Dean Adams.

"It all happened naturally — writing glamorous dreamy pop music with introspective personal lyrics — that's a through line for Lorelei," she says.