You're So Vain

Downtown Dallas' big Eye tries not to roll on National Selfie Day

Downtown Dallas' big Eye tries not to roll on National Selfie Day

The Joule, The Eyeball, Dallas Art Fair
Eye is totally not judging you for your selfie endeavors. Photo by Billy Farrell

In a display of extraordinarily good sportsmanship, Eye, the 30-foot-tall eyeball sculpture in downtown Dallas, will open to the public for two special-occasion days of perhaps dubious distinction in June.

This follows an Eye opening in April, when the Joule Dallas opened the space on April 6 in observance of Dallas Arts Month. Eye is generally not available because it sits on a lot that is a private outdoor event space used by the hotel.

And yet, barely two months later, are two more openings:

National Leave the Office Early Day
According to a release, The Joule Dallas will open the gates to the Eye on June 1 for "National Leave the Office Early Day," which, who knew was a holiday. In New York during the summer, people hardly work on Fridays at all.

If you did know that National Leave the Office Early Day was a holiday, perhaps you also knew that it is actually celebrated on June 2. But this year, June 2 falls on a Saturday. Having a leave-the-office day on a Saturday would make no sense. says that when National Leave the Office Early Day falls on a weekend, you're supposed to move it to Monday. But National Day Calendar says it should be celebrated on the closest day, which would be Friday. From these divergent opinions, the Joule wisely chooses Friday.

They will throw open the gates to Eye at 12 noon and remain open until 5 pm, with the following activities:

  • Gelato available for purchase from Commissary
  • Pop-up cash bar under the pergola of Copper Bar at Forty Five Ten overlooking the lawn
  • Kick around a giant beach ball or play a game of corn hole
  • Bring your lunch or grab a sandwich to go from Commissary and relax in lounge chairs underneath umbrellas

National Selfie Day
Why? Why why why. Isn't every day a selfie day? But no: Thursday, June 21 is National Selfie Day, a day dedicated to selfies. They should just call it National Narcissism Day. (There is also a No-Selfies Day, but that's harder to celebrate. How do we know it happened without a photo?)

To celebrate National Selfie Day, the Joule is hosting a selfie contest, with prizes. To enter, you must take a selfie in one of the common areas of The Joule, including the event lawn with the Eye sculpture.

Eye will be open to good-naturedly endure your selfies from 10 am-6 pm.

Other hotel common areas include the Lobby, The Lobby Bar, the Taschen Library, Mosaic Corridor, Americano, CBD Provisions, Weekend, and Midnight Rambler.

Post your picture on Instagram or Facebook, then follow and tag @1530main.

The prize will be two day passes to the Joule's rooftop pool that can be redeemed any Sunday through September 2. Valued at $50 each, the passes include pool access, valet, one food item, and one drink of your choice from the pool menu. Terms and conditions will be posted at and available at the front desk.