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    Fitness news

    Plano recruits new Dallas Cowboys-approved health and fitness center

    Stephanie Allmon Merry
    Jun 25, 2019 | 5:17 pm

    Frisco might be football mecca, but the Cowboys' star is shooting to Plano for a new health and fitness center that lets guests work out like the pros. Cowboys Fit Plano opened June 25 at 4817 West Park Blvd., Ste 800.

    According to a release, the 45,000-square-foot facility is filled with the same cutting-edge equipment used in the Cowboys’ training facility and the same “train like one of us” experience central to the original Cowboys Fit location, which is at The Star in Frisco.

    “We’re very proud to build on the success of the original Cowboys Fit by bringing a second iteration to the Plano community,” says Jerry Jones Jr., executive vice president and chief sales and marketing officer for the Dallas Cowboys, in a release. “Health and fitness are key pillars for our business, so creating another inspiring and motivating environment where people can work out like a Dallas Cowboy was a no-brainer.”

    Although members are not promised the chance to hit a treadmill next to Dak or Zeke, there's no mistaking the Cowboys brand. Logos and images are emblazoned on walls, floors, and on the website. A ribbon-cutting ceremony on June 25 included Cowboys VP Charlotte Jones Anderson, as well as Dallas Cowboys Cheerleaders.

    The company says gym members will have access to offerings and amenities including:

    • State-of-the-art free weights and weight machines alongside an indoor sports turf field, Olympic weights and platforms, and boxing and functional equipment
    • Indoor cycling and group fitness classes, including barre, circuit training, and yoga
    • Performance and personal training programs with elite trainers
    • Behind-the-scenes access to the team’s world headquarters (with dual location membership options)
    • Recovery lounge, featuring innovations such as cryotherapy, hydro massage, normatech recovery, and tanning
    • On-site childcare

    According to the website, individual, couples, and family memberships are available, starting at just over $50 per month, excluding fees. To celebrate the opening, the gym is offering two weeks free. (Check the website for details and promo code.)

    Cowboys Fit is staffed with a fitness director and certified personal trainers who look like they know their way around a weight room. Mark Mastrov, chairman of New Evolution Ventures and founder of 24 Hour Fitness, is at the helm.

    “We have no doubt that Cowboys Fit Plano will be an exceptional addition to the Plano community,” Mastrov says in the release.

    There's no mistaking that it's a Cowboys-branded gym.

    Cowboys Fit Plano
    Photo by James D. Smith and Jeremiah Jhass
    There's no mistaking that it's a Cowboys-branded gym.
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    Climate News

    Dallas partners with Smart Surfaces Coalition to cool down urban core

    Teresa Gubbins
    Aug 22, 2025 | 5:48 pm
    Smart Surfaces Coalition
    Smart Surfaces Coalition
    More green, less pavement in the city is a foundation for the Smart Surfaces Coalition

    The city of Dallas is taking steps to cool down the urban core. According to a release, the city has partnered with Smart Surfaces Coalition, a nonprofit dedicated to changing infrastructure to make urban areas cooler.

    "Smart surfaces" include elements like trees, pavement, and roofs, which have an impact on the temperature within urban areas.

    An analysis of Dallas by Smart Surfaces Coalition found that heavily urbanized areas of the city often were 14 degrees F hotter because of the abundance of dark, impervious surfaces such as roofs, roadways, and parking lots.

    Their review of Dallas' surface infrastructure concluded that the city has approximately 333,000 roofs, 20,400 lane-miles of road, and 1,400 acres of parking lots. These impermeable surfaces absorb up to 95 percent of incoming solar radiation, heating up the city dangerously during summer months and exacerbating flooding issues.

    Implementing "smart surfaces" — including trees, green stormwater infrastructure, porous and permeable pavements, and reflective roofs and roads — could reduce peak summer air temperatures by 3.1 to 6.9 degrees F in Dallas’ hottest neighborhoods.

    Dallas will partner with the Smart Surfaces Coalition to identify the city’s hottest and most flood-prone pockets and to devise solutions to mitigate extreme heat and stormwater flooding.

    Solutions include

    • more trees and gardens
    • using light-colored materials for roofing and roadways that will reflect sunlight away instead of absorbing it
    • using porous pavement that allows rain to infiltrate the soil undeneath
    • planting greenery on rooftops

    “We are proud to partner with the city of Dallas to create solutions to make the city’s urban areas cooler, healthier, and safer for all residents, especially for outdoor workers, children, seniors, athletes and unhoused people,” says Smart Surfaces Coalition founder and CEO Greg Kats in a statement. “These strategies cut energy bills, protect vulnerable populations, and strengthen the economy.”

    The Smart Surfaces Coalition consists of 40 national and international organizations commited to creating cooler, healthier, and more resilient cities by reducing the impacts of extreme urban heat and flooding. Partners include the World Resources Institute, Altostratus, Inc., Open Technologies, Trust for Public Land, and Columbia University's Sabin Center for Climate Change Law.

    The coalition chose 10 candidate cities to partner with, based on factors like mayoral stability, size, population, disadvantaged census tracts, heat difference, and geographic diversity. Other cities include Phoenix, San Antonio, New Orleans, Atlanta, Boston, and Portland, Oregon.

    Funding from Waverley Street Foundation and The JPB Foundation will enable the Smart Surfaces Coalition to deploy a three-year, Cities for Smart Surfaces Project. A tem of public health, data analytics, and energy efficiency policy experts will assist cities in reaching the coalition's goals to improve residents' health and well-being.

    "Designing healthier cities is paramount in the reality of our rapidly warming world. Outdated, heat-trapping surfaces put millions at risk — especially in underserved neighborhoods,” says Georges C. Benjamin, MD, Executive Director, American Public Health Association.

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