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    How 'bout them Cowboys

    Dallas Cowboys break record as world’s most valuable sports team

    John Egan
    Jul 23, 2019 | 1:31 pm
    Dallas Cowboys
    The Cowboys are on top again.
    Dallas Cowboys/Facebook

    It appears America’s Team also is the world’s team, at least from a monetary standpoint.

    A new ranking from Forbes magazine, released July 22, places the Dallas Cowboys at No. 1 among the most valuable sports teams on the planet.

    The NFL team that Jerry Jones bought 30 years ago for a paltry $140 million holds the title, for the fourth consecutive year, of the world’s most valuable sports franchise. The current estimated value of the ’Boys: $5 billion. No other sports team has ever reached that milestone. The No. 2-ranked New York Yankees are worth a mere $4.6 billion.

    “Jones has capitalized on the insatiable appetite for all things Cowboys,” Forbes declares.

    While on-the-field success has fallen short of the team’s goals, its financial success has scored more than a few touchdowns.

    Forbes notes that Jones & Co. has generated an estimated $340 million in sponsorship and premium-seat revenue at AT&T Stadium, which opened in 2009. That’s twice as much as any other team, the magazine says.

    On top of that, nine of the 50 most-watched sports TV broadcasts in 2018 were regular-season games involving the Cowboys, according to Forbes.

    Forbes reports the team’s value rose 4 percent from $4.8 billion in 2018. The franchise’s operating income totaled $365 million in 2017, or $1 million a day. The magazine says that’s a record amount of income for any professional sports team.

    Back when Jones purchased the Cowboys in 1989, the team was worth a measly $60 million.

    Donald Trump — now U.S. President, but then a New York real estate developer — once boasted that he could have bought the Cowboys for $50 million. But he passed on the deal.

    “I feel sorry for the poor guy who is going to buy the Dallas Cowboys,” Trump told The New York Times in 1984. “It’s a no-win situation for him, because if he wins, well, so what, they’ve won through the years, and if he loses, which seems likely because they’re having troubles, he’ll be known to the world as a loser.”

    The cash-cow Cowboys aren’t the only Dallas team on this year’s Forbes list.

    The NBA’s Dallas Mavericks, owned by Mark Cuban, appear at No. 43 in the global ranking. Forbes pegs the team’s value at $2.25 billion, up 18 percent from 2018. Cuban’s team slam-dunked an operating income of $99 million in 2017.

    Five places ahead of the Mavericks are the NBA’s Houston Rockets, tied at No. 38. Forbes estimates the value of the franchise at $2.3 billion, up 5 percent from 2018. Tilman Fertitta’s team netted an operating income of $103 million in 2017.

    The NFL’s Houston Texans, meanwhile, are locked in a tie at No. 22. For 2019, the estimated value of the Texans is $2.8 billion — unchanged from 2018. The team, owned by Janice McNair, notched an operating income of $161 million in 2017, Forbes says.

    No other Texas sports teams made this year’s Forbes list.

    Rounding out the top five behind the Cowboys and Yankees are the Real Madrid soccer team (No. 3, $4.24 billion), Barcelona soccer team (No. 4, $4.02 billion), and NBA's New York Knicks (No. 5, $4 billion).

    Forbes bases its valuations on each team's earnings before interest, tax, depreciation, and amortization, known in business circles as EBITDA. This is a key measurement of a team’s financial performance.

    forbessportslistsrankingsdallas-cowboys
    news/city-life

    Merry & bright news

    Dallas makes Santa's nice list as 2nd most festive U.S. city in 2025

    Amber Heckler
    Nov 28, 2025 | 11:15 am
    Klyde Warren Park Christmas tree
    Getty Images
    Dallas sparkles and shines for the holidays.

    In merry and bright news, Dallas has landed a coveted spot near the top of a 2025 ranking of America's most festive cities.

    Home services platform Thumbtack analyzed holiday light installation requests from customers from October 2024 to 2025 to determine the most festive U.S. cities. Rankings were based on the "relative frequency" of requests after being adjusted for the population of each state and metro area.

    Dallas comes in at No. 2.

    Dallas has been resting easy at the top of Santa's nice list since 2022. But the city's festive spirit has yet to dethrone Austin, which has held on to the top spot for four years in a row.

    There's plenty of dazzling shows illuminating Dallas-Fort Worth for the holidays, including drive-thru light parks and CultureMap's very own ice rink at Main Street Garden in downtown Dallas.

    Other festive holiday events happening around Dallas include many more local ice rinks, pop-up bars, plus volunteer opportunities to give back to the local community. Readers can also keep up with all of Dallas' holiday happenings in CultureMap's season-long editorial series.

    Other big Texas cities like Houston and San Antonio also all landed top-10 spots, proving the Lone Star State is much more festive than the rest of the country.

    "From Texas to Florida, the South is setting the standard for holiday spirit, and in true Texas fashion, bigger is definitely brighter," the report said. "Mild winters and a strong sense of community keep the Lone Star State shining at the top."

    Thumbtack's top 10 most festive U.S. cities in 2024 are:

    • No. 1 – Austin, Texas
    • No. 2 – Dallas, Texas
    • No. 3 – Seattle, Washington
    • No. 4 – Las Vegas, Nevada
    • No. 5 – Sacramento, California
    • No. 6 – Houston, Texas
    • No. 7 – San Francisco, California
    • No. 8 – Charlotte, North Carolina
    • No. 9 – San Antonio, Texas
    • No. 10 – Atlanta, Georgia
    festive citiesholidayschristmasrankingsdallas
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