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    How 'bout them Cowboys

    Dallas Cowboys break record as world’s most valuable sports team

    John Egan
    Jul 23, 2019 | 1:31 pm
    Dallas Cowboys
    The Cowboys are on top again.
    Dallas Cowboys/Facebook

    It appears America’s Team also is the world’s team, at least from a monetary standpoint.

    A new ranking from Forbes magazine, released July 22, places the Dallas Cowboys at No. 1 among the most valuable sports teams on the planet.

    The NFL team that Jerry Jones bought 30 years ago for a paltry $140 million holds the title, for the fourth consecutive year, of the world’s most valuable sports franchise. The current estimated value of the ’Boys: $5 billion. No other sports team has ever reached that milestone. The No. 2-ranked New York Yankees are worth a mere $4.6 billion.

    “Jones has capitalized on the insatiable appetite for all things Cowboys,” Forbes declares.

    While on-the-field success has fallen short of the team’s goals, its financial success has scored more than a few touchdowns.

    Forbes notes that Jones & Co. has generated an estimated $340 million in sponsorship and premium-seat revenue at AT&T Stadium, which opened in 2009. That’s twice as much as any other team, the magazine says.

    On top of that, nine of the 50 most-watched sports TV broadcasts in 2018 were regular-season games involving the Cowboys, according to Forbes.

    Forbes reports the team’s value rose 4 percent from $4.8 billion in 2018. The franchise’s operating income totaled $365 million in 2017, or $1 million a day. The magazine says that’s a record amount of income for any professional sports team.

    Back when Jones purchased the Cowboys in 1989, the team was worth a measly $60 million.

    Donald Trump — now U.S. President, but then a New York real estate developer — once boasted that he could have bought the Cowboys for $50 million. But he passed on the deal.

    “I feel sorry for the poor guy who is going to buy the Dallas Cowboys,” Trump told The New York Times in 1984. “It’s a no-win situation for him, because if he wins, well, so what, they’ve won through the years, and if he loses, which seems likely because they’re having troubles, he’ll be known to the world as a loser.”

    The cash-cow Cowboys aren’t the only Dallas team on this year’s Forbes list.

    The NBA’s Dallas Mavericks, owned by Mark Cuban, appear at No. 43 in the global ranking. Forbes pegs the team’s value at $2.25 billion, up 18 percent from 2018. Cuban’s team slam-dunked an operating income of $99 million in 2017.

    Five places ahead of the Mavericks are the NBA’s Houston Rockets, tied at No. 38. Forbes estimates the value of the franchise at $2.3 billion, up 5 percent from 2018. Tilman Fertitta’s team netted an operating income of $103 million in 2017.

    The NFL’s Houston Texans, meanwhile, are locked in a tie at No. 22. For 2019, the estimated value of the Texans is $2.8 billion — unchanged from 2018. The team, owned by Janice McNair, notched an operating income of $161 million in 2017, Forbes says.

    No other Texas sports teams made this year’s Forbes list.

    Rounding out the top five behind the Cowboys and Yankees are the Real Madrid soccer team (No. 3, $4.24 billion), Barcelona soccer team (No. 4, $4.02 billion), and NBA's New York Knicks (No. 5, $4 billion).

    Forbes bases its valuations on each team's earnings before interest, tax, depreciation, and amortization, known in business circles as EBITDA. This is a key measurement of a team’s financial performance.

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    Park news

    New I-35 deck park in southern Dallas moves closer to spring 2026 debut

    Luciana Gomez
    Feb 20, 2026 | 1:14 pm
    Halperin Park
    Courtesy rendering
    Renderings for Halperin Park.

    A massive deck park spanning Interstate 35E in southern Dallas is set to open in late spring 2026. Called Halperin Park, the five-acre community space has been under construction since 2017 and will be completed in two phases:

    Phase One (finishing in late spring) will include the section from Ewing Avenue to Lancaster Avenue and will feature a pavilion, amphitheater, playground area, interactive fountains, a second level overlooking the Dallas Zoo and the highway, and a large event room for every dining and special events.

    Phase Two (to be completed over the next five years) will add the park section toward Marsalis Avenue, with an additional pavilion and extra gathering space.

    The project is being developed by the Southern Gateway Public Green Foundation and built by the Texas Department of Transportation. Funding comes from the North Central Texas Council of Governments, as well as the private Halperin Foundation, which donated $23 million in 2024 and secured naming rights.

    In January, the Dallas City Council approved spending up to $8 million to complete Phase One for spring completion.

    The public-private initiative will create $1 billion in economy impact over the next five years, according to a study by UNT Dallas.

    Halperin Park Rendering of Halperin ParkCourtesy rendering

    A park with purpose
    Developers say the park aims to integrate the west side of Oak Cliff, which was somewhat segregated with the construction of I-35 in Oak Cliff in the 1960s, leading to low-income communities and generational poverty.

    The project started nine years ago, when the Texas Department of transportation planned a reconstruction of I-35 and began gathering neighbors’ feedback. The result was a plan to widen bicycle and pedestrian lanes in the service roads alongside the highway, and to build a deck over the highway between Ewing and Marsalis avenues, adjacent to the Dallas Zoo. (Similar Klyde Warren Park's "deck park" concept.)

    While the project faced some skepticism at first, it later gained momentum as private supporters continued to join.

    “Forty percent of the Dallas population lives in South Dallas, yet this segment only accounts for 15 percent of the tax base,” says April Allen, President and CEO of the Southern Gateway Public Green Foundation, citing the opportunity to address the economic equality in the area through the development of the park and all the business it can bring.

    Halperin Park Rendering of Halperin Park.Courtesy rendering

    Neighborhood pride
    For Allen, this project is personal. The Toronto-born executive first moved to Dallas 22 years ago to work at Neiman Marcus, after getting her engineering degree in Canada and her MBA at Harvard. Oak Cliff felt like the right place for her as an intown neighborhood, with a confluency of cultures, local pride and an entrepreneurial spirit, as she describes it. Her first Realtor told her Oak Cliff was “not the right place for her." Instead of choosing a different neighborhood, Allen chose a new Realtor.

    She has lived on the same street in North Cliff since, now raising her two kids with her husband, an Oak Cliff native, whom she credits for her further understanding of the neighborhood, its roots and civic dynamics.

    Under Allen’s leadership, Halperin Park is focused on a community-first approach that provides support to the neighbors through programs around health and wellness, after-school activities, local food trucks and markets, and educational workshops to help expand homeownership and financial acumen.

    To highlight the history and culture of Oak Cliff, they will feature an annual Walk of Fame, lifting up the stories of those who contributed to Oak Cliff history, with the first one happening as part of the inauguration of the park, organizers say.

    They will provide their own 24-hour security team to ensure a safe place for families and kids, with clean and well-lit crosswalks.

    Given their proximity with the zoo, parking will be available on the East side of the park at the zoo site, with a walkway to the park. They are working on parking options for the West side.

    “We want to create a space for community growth and more business in the area," says Allen. "We are already seeing this come to life with projects such as East Dock, and we are excited for future investment that the park will bring."

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