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Grocery report

Texas supermarket chain H-E-B bags No. 1 rating for best online experience

John Egan
Jul 27, 2021 | 5:02 pm
H-E-B exterior
H-E-B seems to have super market super powers.
Photo courtesy of H-E-B

It hardly seems possible, but Texas-based H-E-B has put yet another accolade in its basket.

A study by research company Ipsos finds that H-E-B leads 14 major grocery chains in the U.S. for customer satisfaction with e-commerce offerings. H-E-B earns praise for in-stock availability, ability to schedule pickup times, and good instructions for order pickup. It also earns kudos for a high level of order accuracy, no fees or minimum fees, and excellent communication.

In May, San Antonio-headquartered H-E-B rolled out free curbside pickup at more than 250 stores in Texas. H-E-B no longer charges a $4.95 fee for a curbside pickup order, as long as a minimum purchase of $35 is made. (Orders must be at least $35 before taxes, discounts, promotions, or coupons. A $2.95 fee is imposed for orders less than $35.)

H-E-B launched curbside service in 2015. Three years earlier, H-E-B began selling items online. The first e-commerce purchase was a custom-made cake.

In 2018, H-E-B stepped up its e-commerce game with the acquisition of the Austin-based Favor delivery service. Favor now operates as a wholly owned subsidiary of H-E-B.

Florida-based grocer Publix nailed down the No. 2 spot in the Ipsos study, with Germany-based Aldi grocer landing at No. 3.

“As we continue to see the adoption and usage of digital offerings rise, it is critical for brands to ensure a seamless and safe end-to-end e-commerce experience to keep customers coming back,” Carlos Aragon, vice president of Ipsos Channel Performance, says in a July news release. “Knowing which brands are leading the pack — and more importantly, why — is critical to succeeding in the e-commerce economy.”

Ipsos based the rankings on feedback from 2,000 American consumers, as well as 100 mystery shopping experiences for each brand.

In North Texas, there are H-E-B locations in Burleson, Hudson Oaks, Granbury, Cleburne, and Waxahachie. Three Dallas-area stores are on the way: Frisco and Plano, set to open in fall 2022, and McKinney, slated for spring 2023.

shopping supermarkets rankings technology
news/city-life

This Week's Hot Headlines

Hollywood stars honor Farrah Fawcett at Dallas gala and more top stories

CultureMap Staff
Oct 3, 2026 | 10:00 am
Farrah Fawcett Foundation Fiesta 2026
Photo courtesy of Farrah Fawcett Foundation
Donna Mills, Alana Stewart, Marcia Cross, Jaclyn Smith

Editor's note: The top Dallas news of the week includes a star-studded Dallas gala and the best small cities in America. Plus, local restaurants get into the State Fair spirit. Find our most popular stories below, then plan your weekend right here.

1. Friends of Charlie's Angels honor Farrah Fawcett's legacy at Dallas gala. Hollywood came to Dallas on September 24 for the Farrah Fawcett Foundation’s annual Tex-Mex Fiesta. The star-studded evening annually benefits Stand Up To Cancer and the American Cancer Society’s Hope Lodge in Dallas.

2. 2 shining Dallas suburbs declared the best small cities in America. More than a dozen of the suburbs that make up the DFW Metroplex are among the best small cities to live in, according to a new WalletHub study. And two perennial favorites lead the way.

3. Starbucks to close 4 Dallas-area stores among 250 nationwide. Starbucks closed four Dallas-area locations last week as part of a broader plan to shutter 250 underperforming stores across North America.

Big Tex burger from Rodeo Goat Rodeo Goat's Big Tex Burger. Photo courtesy of Rodeo Goat

4. Dallas restaurants get into State Fair spirit with fun and funky fare. Inspired by the annual extravaganza, restaurants across Dallas are getting in on the action, offering their own State Fair-themed dishes and specials, from Frito Chili Soufflé and Hot Cheeto elote to funnel cake fries and deep fried churros.

5. Rare dinosaur exhibition makes American debut at Perot Museum in Dallas. The Perot Museum of Nature and Science will become the first North American venue to host the international tour of The March of the Triceratops when it comes to Dallas in July 2027.

most popular stories best small cities celebrities closings hot-headlines
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