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    less money, more problems

    Making $100K in Dallas in 2025 doesn't stretch as far as it used to

    Amber Heckler
    Feb 21, 2025 | 12:45 pm
    Money, six-figure salary

    A $100,000 salary doesn't go as far as it used to in Dallas.

    Photo by Giorgio Trovato on Unsplash

    Dallas' increasing cost of living means making six figures isn't going as far as it used to, according to a just-released income study by personal finance website SmartAsset.

    An annual $100,000 salary in Dallas is worth only $77,197 after taxes and when adjusted for the city's cost of living, the annual report revealed. That's nearly $900 less than what six-figure-earning Dallasites were bringing home in 2024.

    North Texans living in Plano are taking home even less: The study says a Plano resident's six-figure salary is only worth $71,372 in 2025.

    In the report's rankings of U.S. cities where $100,000 is worth the least, Plano ranked at No. 26, while Dallas ranked 38th.

    Manhattan, New York is the No. 1 place where a six-figure salary is worth the least, where a New Yorker's take-home pay is only worth $30,362 after taxes and adjusted for the cost of living.

    The report warns a six-figure salary may seem comfortable at first, but it may not stretch as far depending on where an individual lives, any applicable tax obligations, and the rate of inflation.

    "Earning $100,000 places an individual tax filer at the upper limit of the 22 percent federal tax bracket," the report's author wrote. "But taxes aren’t the only factor. The cost of living varies widely across the country, affecting how much purchasing power remains after necessary expenses."

    Cities a $100,000 salary goes the furthest
    The U.S. city where a six-figure salary goes the furthest is Oklahoma City, where residents come away with $89,989 after all expenses.

    Despite a six-figure salary not stretching very far in Dallas-Fort Worth, Texas cities actually dominated the top 10 list of U.S. cities where a $100,000 is worth the most. Texas doesn't impose state or local income taxes, which likely boosted its statewide six-figure salary value.

    Six-figure earners living in El Paso see the greatest amount in take-home pay statewide, according to SmartAsset, with residents making $89,114 annually after taxes and expenses in 2025. That's $274 more than 2024's take-home pay.

    The four other Texas cities where a $100,000 salary goes the furthest after taxes and expenses are:

    • No. 3 – Corpus Christi ($88,015)
    • No. 6 – Lubbock ($86,846)
    • No. 7 – San Antonio ($86,084)
    • No. 9 – Houston ($83,343)
    SmartAsset used its paycheck calculator to apply federal, state and local taxes to an annual salary of $100,000 in 69 of the largest American cities, which was then adjusted for the local cost of living (which included average costs for housing, groceries, utilities, transportation, and miscellaneous goods and services).
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    Merry & bright news

    Dallas makes Santa's nice list as 2nd most festive U.S. city in 2025

    Amber Heckler
    Nov 28, 2025 | 11:15 am
    Klyde Warren Park Christmas tree
    Getty Images
    Dallas sparkles and shines for the holidays.

    In merry and bright news, Dallas has landed a coveted spot near the top of a 2025 ranking of America's most festive cities.

    Home services platform Thumbtack analyzed holiday light installation requests from customers from October 2024 to 2025 to determine the most festive U.S. cities. Rankings were based on the "relative frequency" of requests after being adjusted for the population of each state and metro area.

    Dallas comes in at No. 2.

    Dallas has been resting easy at the top of Santa's nice list since 2022. But the city's festive spirit has yet to dethrone Austin, which has held on to the top spot for four years in a row.

    There's plenty of dazzling shows illuminating Dallas-Fort Worth for the holidays, including drive-thru light parks and CultureMap's very own ice rink at Main Street Garden in downtown Dallas.

    Other festive holiday events happening around Dallas include many more local ice rinks, pop-up bars, plus volunteer opportunities to give back to the local community. Readers can also keep up with all of Dallas' holiday happenings in CultureMap's season-long editorial series.

    Other big Texas cities like Houston and San Antonio also all landed top-10 spots, proving the Lone Star State is much more festive than the rest of the country.

    "From Texas to Florida, the South is setting the standard for holiday spirit, and in true Texas fashion, bigger is definitely brighter," the report said. "Mild winters and a strong sense of community keep the Lone Star State shining at the top."

    Thumbtack's top 10 most festive U.S. cities in 2024 are:

    • No. 1 – Austin, Texas
    • No. 2 – Dallas, Texas
    • No. 3 – Seattle, Washington
    • No. 4 – Las Vegas, Nevada
    • No. 5 – Sacramento, California
    • No. 6 – Houston, Texas
    • No. 7 – San Francisco, California
    • No. 8 – Charlotte, North Carolina
    • No. 9 – San Antonio, Texas
    • No. 10 – Atlanta, Georgia
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