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Santa Baby

Affluent Dallas suburb leads list of lavish holiday spending budgets in U.S.

Kristina Rowe
Nov 25, 2022 | 9:00 am
Holiday shopping, gifts

Presents for everyone!

Photo by freestocks on Unsplash

As the most wonderful time of the year approaches, holiday shopping budgets are in the spotlight, and a study from WalletHub lists Flower Mound as one of the top cities where Santa doesn't need a whole lot of help.

According to the personal finance website, the average holiday budget in Flower Mound is $3,531 per person, the third highest in the nation.

The town's 2021 population of 77,243 (per the U.S. Census) boasts a median income $139,703 and earlier this year was named by Ventured.com as the richest city in Texas.

In spite of an increase over last year's gift list totals, Flower Mound dropped to the third spot after being ranked No. 1 last year with a budget of $3,427. Newton, Massachusetts (budget $4,233) and Palo Alto, California (budget $3,920) edged out the Texas city this year.

Flower Mound was the only Texas city in the top 10, but there's plenty of holiday cheer to be found in the report, and not just for Flower Mound Santa fans.

Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio and savings-to-monthly-expenses ratio.

Despite nationwide focus on inflation strains, holiday spending is expected to be healthy, and higher than last year.

"The seeming social upheaval in recent times may lead households to spend more in an attempt to take some control of the environment which they can control," says Robert Wright, University of Illinois, Springfield professor emeritus who was among five experts consulted for advice about holiday shopping.

This could be good news if your Christmas wishes are on local shopping lists. Eight other North Texas cities landed in this year's top 100 heftiest holiday budgets:

  • Allen, No. 17 , $2,670
  • Frisco, No. 37, $2,150
  • McKinney, No. 45, $2,070
  • Plano, No. 50, $1,999
  • Carrollton, No. 55, $1,837
  • Richardson, No. 58, $1,823
  • North Richland Hills, No. 81, $1,658
  • Lewisville, No. 90, $1,630

For comparison, the website provided an average consumer profile for Dallas:

Average Consumer Profile of Dallas:

  • Monthly Income: $4,833
  • Monthly Expenses: $3,755
  • Savings: $12,846
  • Age: 33.7
  • Monthly Income-to-Monthly Expenses Ratio: 1.29
  • Savings-to-Monthly Expenses Ratio: 3.42

This landed Dallas at No. 401 out of 558 cities with an average holiday budge of $845, while Fort Worth landed at No. 318 with a budget of $986.

Elsewhere in Texas, spending in the Austin area won't be ho-hum with the Capitol City's budget of $1,705 ranked at No. 78. One Austin suburb, Cedar Park (budget $2,855) ranked No. 14.

Santa's bag could be a mixed bag in the Houston area with four suburbs in the top 100, but the urban center falling behind:

  • Sugar Land, No. 15, $2,793
  • League City, No. 20, $2,541
  • Pearland, No. 36, $2,172
  • The Woodlands, No. 71, $1,733
  • Houston, No. 366, $890

Things don't look too jolly for San Antonio, ranked at No. 431 with an average budget of $803 or Pharr, which was the lowest ranked city in Texas.

At No. 553 with a budget of $487, the city came in just a few spots ahead of last place Hartford, CT with a budget of only $211.

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This Week's Top Stories

Remembering the 'Godfather of Dallas Tex-Mex' and more top stories

CultureMap Staff
Oct 10, 2026 | 10:00 am
Mico
Courtesy photo
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Editor's note: The top Dallas news of the week includes the passing of a local restaurant legend and the reveal of the new Michelin Guide. Plus, future plans for Dallas' beloved Neiman Marcus bridal salon and restaurant. Read on for our most popular stories, then plan your weekend right here.

1. Restaurateur Mico Rodriguez, 'Godfather of Dallas Tex-Mex,' dies at 68. Dallas restaurant legend Michael "Mico" Rodriguez, dubbed the "Godfather of Dallas Tex-Mex," died on October 1; he was 68.

2. Get Tex-Mex and bargain margs at Alexander's Cantina in North Dallas. A Mexican restaurant with a killer happy hour has debuted in North Dallas. Alexander's Cantina & Cocina, a family-owned restaurant and bar, has opened at 4805 Frankford Rd. #105, a space most recently occupied by Casa Don Luis Tex-Mex.

Alexander's Cantina Cocina Great Tex-Mex and Mex-Mex at Alexander's Cantina Cocina. Photo courtesy of Alexander's Cantina Cocina

3. 2 Dallas neighbors top list of safest cities for new homeowners. Roughly 15 miles separate two fast-growing Dallas-Fort Worth suburbs, McKinney and Frisco. Yet they share highly coveted territory in the safety department.

4. Neiman Marcus Bridal Salon and Zodiac Room live on at NorthPark Dallas. The Neiman Marcus flagship store in downtown Dallas closed its doors for good on September 30. But there's a ray of light for those mourning the loss: Some of the most most beloved "downtown Neiman's" traditions are getting a second life at NorthPark.

5. Michelin adds 5 Dallas restaurants to 2026 Texas guide. The Texas restaurant scene is once again in the international spotlight with the reveal of the 2026 Michelin Guide. Three new Texas restaurants were granted Michelin stars.

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