Parade News

Dallas' St Patrick's Day Parade snags Dirk Nowitzki as Grand Marshal

Dallas' St Patrick's Day Parade snags Dirk Nowitzki as Grand Marshal

Dirk Nowitzki
Say hello to the Grand Marshal. Photo by Danny Bollinger

Dallas' St. Patrick's Day Parade & Festival is back on for 2022, and with a celebrity Grand Marshal: Dallas Mavericks' legend Dirk Nowitzki.

According to a releases from the Greenville Avenue Area Business Association (GAABA), the 41st Dallas St. Patrick’s Parade & Festival will take place on Saturday, March 12, presented by the Dallas Mavericks, the parade's top sponsor since 2016.

The parade will begin at 11 am on Greenville Avenue at Blackwell Street and end at SMU Boulevard and Central Expressway. The festival will run from 9 am-3 pm, with a concert at Energy Square until 5 pm.

The parade returns after a two-year hiatus. The release says it's the largest St. Patrick's event in the southwest, attended by more than 125,000 people each year.

Nowitzki retired from the Dallas Mavericks in 2019 as an MVP and NBA champion after 21 seasons, although he recently said he wished he'd retired two years earlier, because the physical toll has hindered him from participating in physical activities with his kids.

GAABA Board Chairman Kevin Vela says in a statement that the Mavericks have been a phenomenal partner.

"Every year we look forward to one of the biggest events in Dallas, the St. Patrick’s Parade, and this year we are thrilled to once again partner with the Mavericks and Dallas’ own Dirk Nowitzki to bring that vision to life," Vela says.

Featured events

Activities are open from 9 am to 3 pm, with the concert going to 5 pm.

CW33 (KDAF) will do a live broadcast of the parade from 11 am-1 pm at 5252 Greenville Ave.

The Festival Zone, situated at 5111 Greenville Ave. (Office Depot/CVS), will feature food trucks, exhibitor booths, sponsor exhibits, family friendly activities, and a VIP Tailgate Area.

The 4th annual Comerica Bank Family Zone at Lovers Lane and Greenville Avenue will be equipped with bleacher seating and family events.

The Dallas St. Patrick's Parade Official Concert area, located at Energy Square, will feature a VIP parade viewing deck, concessions, food trucks, and DJs (over 21 only).

A new attraction this year is the official concert, produced by Jaxon Beer Garden, at Energy Square, and featuring the headline act Toadies from 3:30-5 pm.

Proceeds from the parade will go toward the GAABA Scholarship Fund, which provides $45,000 to graduating seniors in DISD; each year, GAABA awards $15,000 to select students at Conrad, Wilson, and North Dallas High Schools. Online donations may be made at