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    Art All Around You

    New immersive experience lets Dallas art lovers step inside Van Gogh masterpieces

    Alex Bentley
    Mar 1, 2021 | 9:34 am
    Van Gogh: The Immersive Experience
    "Van Gogh: The Immersive Experience" will open at a TBD location in Dallas sometime in summer 2021.
    Photo courtesy of Fever

    UPDATE 7-16-2021: The location has been revealed as Globe Life Field in Arlington. Also, according to the calendar on the website, starting date has changed to August 19. For more information and tickets, visit the exhibit's website.

    ---

    Classic art will come alive when "Van Gogh: The Immersive Experience" comes to Dallas sometime in summer 2021, allowing visitors to fulfill the dream of stepping into a masterpiece painting.

    According to a March 1 release, entertainment producer Exhibition Hub and discovery platform Fever are bringing the event, which started in Europe, to multiple cities across the United States, including Dallas and Houston. The 360-degree, immersive digital art experience allows visitors to journey into the universe of Vincent van Gogh, bringing to life a new form of edutainment.

    The experience illuminates and transforms a unique physical space into a fully immersive exhibit, where Van Gogh’s work takes over the walls via cutting-edge 360-degree digital projections and one-of-a-kind VR experiences. Visitors can go directly into the paintings themselves and become the eyes of Van Gogh, an element that organizers say differentiates this experience from other similar exhibits.

    “We believe there is a pent-up demand for immersive entertainment in a COVID-safe environment,” said Mario Iacampo, CEO of Exhibition Hub, in a statement. “As the world slowly returns to normal, 'Van Gogh: The Immersive Experience' allows people to once again gather and enjoy art and entertainment in a safe, socially distanced manner.”

    It'll be a big year for Van Gogh in Dallas, as Dallas Museum of Art is set to host the blockbuster exhibition "Van Gogh and the Olive Groves," October 17, 2021-February 6, 2022.

    Exhibition Hub has produced more than 70 exhibitions and immersive experiences around the world, adapting its productions to numerous types of venues, including museums, galleries, shopping malls, cathedrals, and historical sites.

    The exact Dallas location for the event will be announced in the coming weeks.

    Tickets, which will go on sale on March 3, range from at $19.90 for children to $44.90 for adults, with more expensive VIP options available. Those interested can sign up for the waitlist at vangoghexpo.com/dallas.

    Visitors to "Van Gogh: The Immersive Experience" will be required to wear face masks at all times and must adhere to anti-COVID transmission protocols as outlined by the CDC. Hand sanitizer stations will be available to visitors on-site.

    You can watch a preview below.

    familiesgallerieskids
    news/entertainment

    This Week's Hot Headlines

    Chuy's big move from Knox Dallas leads this week's top 5 stories

    CultureMap Dallas
    May 10, 2025 | 10:00 am
    Chuy's happy hour quesos and drinks
    Photo courtesy of Chuy's
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    Editor's note: The top Dallas news of the week kicks off with a Tex-Mex move and two fun openings. Plus, a final look at the 2025 Tastemaker Awards. Catch up on our five most popular stories below, then head to this event guide to plan your weekend.

    1. Chuy's from Knox Dallas now open at new Greenville Avenue space. An institution in Dallas' Knox Street neighborhood has been uprooted: Chuy's, the Tex-Mex restaurant that had been open at 4544 McKinney Ave. for nearly 32 years, has moved to 1520 Greenville Ave., on the lowest part of Lower Greenville, where it opened on April 28.

    2. Vending machine cafe with artsy collectible toys debuts in Lewisville. There’s a quirky new shop in Lewisville that combines toy store and cafe. Called Velcrokid, it's a place with coffee and snacks, plus designer collectible toys, now open in a former convenience store at 1298 Justin Rd.

    VelcrokidVelcrokid serves coffees and collectibles.Photo courtesy of Velcrokid

    3. Vintage downtown Dallas building to become lounge with stellar drinks. A vintage building in downtown Dallas is getting a new lease on life. Located at 1519 Main St., the space will become a spectacular new lounge and event space called 1519 Main, and it's from Hospitality Alliance, the company led by restaurant wunderkind Kevin Lillis, who helped create the original AT&T Discovery District downtown.

    4. Dallas professional soccer team chooses new name and team colors. A new era of professional soccer is coming to North Texas: The soccer entity previously known as USL Dallas has a new identity, called Atlético Dallas.

    5. Tastemaker Awards party salutes the best in Dallas restaurants in 2025. Foodies from all across Dallas showed up for the 2025 CultureMap Tastemaker Awards on May 1, celebrating Dallas' top restaurants, bars, and chefs.

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