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    Prepare for Boredom

    Butt-numbing publicity stunt at Dallas International Film Festival could earn you free Virgin flight

    Alex Bentley
    Apr 2, 2015 | 12:12 pm
    Have You Been Flying Blah Airlines?play icon
    If you can sit through almost six hours of this, you can win a free flight from Virgin America.
    Photo courtesy of Virgin America

    We've all experienced our fair share of bad air travel, but now Virgin America is teaming up with the Dallas International Film Festival for a chance to win a free (less terrible) flight if you can endure one horrifically butt-numbing (virtual) one.

    DIFF will present a free screening of Have You Been Flying Blah Airlines?, a five-hour-and-45 minute "ad" designed to show the "boring, beige and dull antithesis" of what you would get on a Virgin America flight. Anyone who gets through every last tedious minute of it will receive 2,500 Elevate points, or the equivalent of one reward flight on Virgin.

    The film, which debuted online in October 2014, shows a variety of blank-faced mannequins enduring a flight from Newark to San Francisco. The trip is as bad as one could imagine, with crying babies, annoying seatmates and a complete lack of entertainment to distract from the monotony.

    Whether the film is a veiled shot at Virgin's chief Dallas competitor, Southwest Airlines, or just a commentary on airline travel in general is unclear. But what is clear is that it's an experience you only want to have once. As Virgin America chief marketing officer Luanne Calvert said in a release, "If you wouldn't sit through the entire film, why would you pay money to experience it in real-life on a flight?”

    The makers of the film will be speaking at the Cinema as Next Level Marketing panel on April 12 that will focus on campaigns that blend art, cinematography and marketing to create innovative teaser films and advertisements.

    Virgin has also launched a social media contest where people from San Francisco, Los Angeles, New York, Washington, D.C. and, um, Dallas will win a trip on Virgin America to Dallas for the Blah screening, passes to other films and parties at the festival, and a two-night hotel stay at the Highland Dallas hotel.

    Obviously Virgin America is the official domestic airline partner of the Dallas International Film Festival.

    unspecified
    news/entertainment

    Movie Review

    Chris Hemsworth tries to steal diamonds and hearts in Crime 101

    Alex Bentley
    Feb 13, 2026 | 1:15 pm
    Chris Hemsworth in Crime 101
    Photo courtesy of Amazon Content Services
    Chris Hemsworth in Crime 101.

    The career of actor Chris Hemsworth is a curious one, as it feels like he’s a huge star (mostly from playing Thor in Marvel movies) and not at the same time, with most of the non-MCU movies featuring him in a lead role failing to become big successes. But he still has a certain presence about him, which is why he’s being given another chance to prove his star power in the new thriller, Crime 101.

    Hemsworth plays Davis, a talented thief who knows how to get what he wants without resorting to violence. When a job early in the movie turns slightly sideways, it makes him think twice about working with his handler (Nick Nolte), who seems to prefer someone with a stronger touch, like the up-and-coming Ormon (Barry Keoghan).

    Davis is the main character, but two others who come into his orbit get their own subplots. Lou (Mark Ruffalo) is a slightly schlubby LAPD detective who’s convinced he knows the pattern of an unknown thief that likes to hit places close to Highway 101. Sharon (Halle Berry) works for a high-end insurance agency known for working with ultra-wealthy clients, the types who might be a great target for a thief like Davis.

    Written and directed by Bart Layton, the film has a decent propulsion to it that comes with most crime thrillers. Davis and Ormon represent the yin and the yang of criminal approaches, and and it’s interesting to see the juxtaposition between the two as their simmering rivalry heats up over the course of the film. When the film commits to actually showing its crimes, it has an excitement that’s worth watching.

    Unfortunately, Layton displays a real lack of focus, taking the audience into subplots with each of the three main characters that prove unnecessarily distracting. Lou’s marriage problems may explain his disheveled appearance, but there’s no need to see him deal with them with wife Angie (Jennifer Jason Leigh). Sharon’s troubles with her male-dominated company prove slightly pivotal, but still don’t merit the time put into exploring them.

    The most baffling subplot is Davis pursuing a relationship with Maya (Monica Barbaro), a woman he randomly meets. At different points in the movie, including many of his interactions with Maya, Davis seems like the most uncomfortable, antisocial person in the world. And yet he somehow morphs into a suave smooth-talker who’s able to convince anyone to do what he wants at other key points, making it unclear exactly what kind of person he really is.

    Hemsworth does relatively well in the lead role, but he’s still missing that certain something to make his character, and therefore the movie, truly compelling. The rest of the cast is fine, too, but each of them seem to be putting in just the minimal amount of effort to make the film watchable. Ruffalo and Barbaro come off the best, but with the talent in the cast (11 Oscar nominations and one win), they could have been used better.

    Crime 101 has most of the ingredients to be another great entry in the genre, and it succeeds when it actually decides to deliver on its promise. But too much of the film is spent on things that have no real bearing on plot or character development, leaving the movie in the middle of the pack.

    ---

    Crime 101 is now playing in the theaters.

    moviesfilm
    news/entertainment
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