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Videogame News

Dallas' Heritage Auctions sells rare Super Mario Bros. video game for $660K

Teresa Gubbins
Apr 5, 2021 | 9:42 am
Super Mario Bros.
People love Super Mario Bros.
Photo courtesy of Nintendo

A 1985 sealed copy of a Super Mario Bros. video game sold for $660,000 in an auction by Dallas-based Heritage Auctions, breaking the record for highest price paid for a video game.

The game was sold on April 1, part of a Comics & Comic Art Auction that took place all weekend, from April 1-3.

According to a release, Super Mario Bros. - Wata 9.6 A+ Sealed [Hangtab, 1 Code, Mid-Production], NES Nintendo 1985 USA is the finest copy to ever have been graded for auction. The previous world record for a copy of Super Mario Bros. was $114,000, earned in another Heritage Auctions sale in July 2020.

Frustratingly as usual, the identity of the seller and buyer are not revealed, but the release says that the video game was purchased as a Christmas gift in 1986, but ended up being placed inside a desk drawer, where it remained untouched for 35 years, until it was discovered early this year. Despite what those A&E shows say, hoarding pays off.

"It stayed in the bottom of my office desk this whole time since the day I bought it," says the seller, who asked not to be identified. "I never thought anything about it."

Heritage Auctions Video Games Director Valarie McLeckie says in a statement they knew it would be a big ticket item, although maybe not $660,000 big.

"As soon as this copy of Super Mario Bros. arrived at Heritage, we knew the market would find it just as sensational as we did," McLeckie says. "Even so, the degree to which this game was embraced outside the market has been nothing short of exceptional, and that aspect of this sale has certainly exceeded our expectations."

Heritage describes the game as a pristine example of a variant for this title that was produced for a short period of time.

It was produced in late 1986, and was one of the earliest copies produced that had plastic shrink wrap. But by early 1987, Nintendo changed the packaging again, making the production window for this copy short.

It was desirable both because it was rare and also perfectly preserved. "Not only is it the finest sealed copy with a perforated cardboard of any black box title ever offered by Heritage Auctions, it is also the oldest factory sealed copy of Super Mario Bros. ever offered by Heritage," the release says.

video
news/entertainment

Music and Football

Miranda Lambert to perform at halftime for Cowboys' Thanksgiving game

Alex Bentley
Oct 26, 2026 | 1:07 pm
Miranda Lambert at AT&T Stadium in Arlington
Photo courtesy of Dallas Cowboys.
Miranda Lambert will be the halftime performer for the Dallas Cowboys' 2026 Thanksgiving Day game.

Country music superstar and Texas native Miranda Lambert will be the halftime performer at the Dallas Cowboys' annual Thanksgiving Day game in 2026, according to a release from the NFL.

The Cowboys will play against the Philadelphia Eagles at AT&T Stadium in Arlington on November 26, scheduled to start at 3:30 pm.

This will be the 30th consecutive Salvation Army Red Kettle Kickoff halftime show, dating back to Reba McEntire's performance at the inaugural show in 1997. Other performers over the years have included Destiny’s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson, and Post Malone.

Charlotte Jones, chief brand officer and co-owner of the Cowboys, says she came up with the idea as a way to help launch The Salvation Army’s annual Red Kettle Campaign, which has existed since 1890.

“The Red Kettle Kickoff has become one of the Dallas Cowboys’ proudest traditions and one my family and our entire organization look forward to every Thanksgiving,” Jones says in the release. “For 30 years, incredible artists have appeared on our halftime stage to help The Salvation Army bring hope to millions of people in need. We’re grateful to Miranda Lambert for joining that legacy and helping us continue this meaningful tradition.”

Lambert has made local news repeatedly of late. She held her Crisco album release party at Billy Bob's Texas Billy Bob's Texas earlier in October. Her "Velvet Rodeo" residency wardrobe will be showcased beginning next month at the new Icons Gallery at the National Cowgirl Museum in Fort Worth.

“There’s something special about how music brings people together, especially when it’s to spread joy and hope to families who need it most,” Lambert said in a statement. “The Salvation Army and the Dallas Cowboys have built an incredible tradition with the Red Kettle Kickoff, and I can’t wait to be back home in Texas this Thanksgiving to help carry it forward.”

Every donation to The Salvation Army’s Red Kettle Campaign stays in the community in which it’s given to provide help and hope for those in need. To learn more, go to SalvationArmyUSA.org.

concerts fundraisers holidays dallas cowboys football thanksgiving salvation army music celebrities miranda lambert
news/entertainment

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