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    The grass will be greener

    AT&T Stadium glows pretty in pink as World Cup field takes root

    Stephanie Allmon Merry
    May 19, 2026 | 9:00 am
    Dallas Stadium pitch for 2026 FIFA World Cup

    Grass grow-lights suspended from the ceiling at AT&T Stadium are turning the pitch pink.

    Photo courtesy of FIFA

    FIFA officials unveiled the soccer pitch taking shape at AT&T Stadium in Arlington for 2026 World Cup matches, and the most noticeable feature is that it's ... pink. At least for now.

    Much like pink-hued LED lights that make indoor gardens grow at home, giant grow lights have been suspended from the ceiling to promote photosynthesis, as the stadium's retractable roof does not allow enough sunlight for grass to grow.

    The innovative roof-suspended light system (which allows for lights to be raised or lowered) is the first of its kind for FIFA, says Ewen Hodge, FIFA World Cup 2026 head of pitch infrastructure. AT&T Stadium is the only 2026 World Cup venue employing the technology.

    FIFA pitch, Dallas Stadium The lights are suspended on 18 rigs, which can be raised and lowered over the field.Photo courtesy of FIFA

    "They've never been hung from the ceiling before," Hodge says. "Typically these systems have a set of wheels that they're wheeled in and out of the facility and these are able to be lifted up, and that means that we have one less thing on the field."

    For soccer newbies, the "pitch" is the official term for the rectangular field where a match is played. And in FIFA World Cup world, that field is real grass - not the artificial turf that the Cowboys play on. It is 105 meters by 68 meters, which roughly converts to 115 yards by 75 yards.

    Pitch prep at "Dallas Stadium," which AT&T Stadium will be called during World Cup, started about two months ago, Hodge says.

    They started by installing ventilation and irrigations systems above the stadium's concrete floor, then laid down several inches of sand to support the natural grass surface - a mix of Kentucky bluegrass and ryegrass grown and shipped from Colorado, he says.

    Dallas Stadium, World Cup pitch The pitch is a mix of Kentucky bluegrass and ryegrass, and there's a layer of sand underneath.Photo courtesy of FIFA

    Nylon fibers are being stitched into the grass using specialized machinery to help reinforce the field.

    A team of about 25 workers is mowing and irrigating daily, Hodge says, to ensure the grass will be ready and healthy for the first game (Netherlands vs Japan) on June 14. During matches, the grow-lights will be taken up 290 feet into the ceiling so they will not create sight lines, says Tod Martin, general manager of AT&T Stadium.

    Between the nine matches that will be played at the stadium, the grow-lights will come back down from the ceiling, and grass will be fertilized, monitored for diseases, and adjustments will be made.

    "We always say that our days from the pitch management side are busier than a match day," Hodge says. "On a match day, we're doing a mow and getting the line marks out there, so it's the final touches so we're ready for the game."

    Dallas Stadium, World Cup pitch Nylon fibers are being stitched into the grass using specialized machinery to help reinforce the field. Photo courtesy of FIFA

    Maintaining a grass standard across all venues for the World Cup tournament is a major challenge due to the climate differences between each city, he says.

    Hodge, a New Zealand native, first visited AT&T Stadium in March 2023 to begin planning how the venue would accommodate a World Cup-caliber pitch. To gather ideas, AT&T Stadium's Martin traveled to Wembley Stadium in England, where he met with officials to learn firsthand how they manage one of the world's most famous soccer fields.

    "They're impressive. It was a sight to see for sure," Martin says.

    "Test games" at AT&T Stadium have been used to evaluate things like how the field feels under the players' feet and how fast the ball travels, Hodge says.

    World Cup pitch, Dallas Stadium The field is longer and wider than it would be for an NFL game to allow for things like corner kicks.Photo courtesy of FIFA

    By the numbers, Martin offered, the pitch at the stadium has involved 10 contractors, 45,000 man hours, 15,000 tons of materials hauled in, and 24 refrigerated trucks to transport the pitch from Colorado; the grass came in four-foot-wide rolls, 50 feet long.

    The biggest installation challenges, Martin says, involved structural modifications to the stadium, including extending the field into the patio suites. "We had to take out roughly three feet in our corners to get a little bit more room for those corner kicks," he says.

    After the tournament, Martin says, the grass will be taken out and recycled by a contractor for other projects.

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    Shaq Sighting

    Shaquille O'Neal cruises Dallas lake in custom '64 Chevy Impala boat

    Christina Hughes Babb
    Jul 24, 2026 | 3:55 pm
    undefined
    Courtesy of Effortless Motors/Youtube
    A still from the Effortless Motors video

    “Oh, my God! My Impala boat has arrived!” The shout comes from NBA Hall-of-Famer Shaquille O’Neal, as seen in a viral video from California-based Effortless Motors.

    Those on Lake Ray Hubbard one day in early July witnessed the 7-foot-1-inch basketball superstar, known worldwide as Shaq, cruising the North Texas waters in a convertible 1964 Chevrolet Impala. A surreal sight, onlookers say.

    “I had to do a double take, rub my eyes, and hope no one had spiked my coffee,” says Rockwall resident Steve Johns via phone. Johns was doing maintenance on his berthed boat when he saw the celebrity steering the craft through the waves with two other men aboard.

    The passengers were Ahmad Abdelrahman and Daniel Ubario, classic car specialists who founded Effortless Motors, a full-service auto concierge in Riverside, California. They built and delivered the custom craft to O'Neal and filmed both its reveal and its maiden voyage.

    O’Neal had semi-jokingly discussed the idea with the men last March, on his 54th birthday, while commissioning a Chevy Impala ‘64 restoration for his multimillion-dollar car collection.

    “He wanted something crazy that no one in the world has ever seen,” Abdelrahman, Effortless CEO, tells CultureMap in an interview.

    In early July, the team delivered O'Neal's consigned classic car to his home in the Ridge Lakes of Heath subdivision, on the lake’s east side. The video shows O’Neal treating family members to low, rumbling rides around his otherwise quiet suburban enclave and appearing ecstatic as he hugs and heaps praise upon the car specialists.

    “You did a great job. Oh, thank you! Everything is perfect,” O’Neal says about the $1.2 million street-ready Impala, whose price reflects the extensive modifications needed to accommodate Shaq’s XXL physique. “But you promised me the boat for my birthday,” O’Neal quips.

    On cue, a second trailer arrives hauling the gold Impala boat, a nod to Doughboy (Ice Cube)’s 1993 ride in the movie Boyz n the Hood.

    The logistics of delivering both a car and a surprise boat — and secretly setting up the latter’s trial run — were challenging, but O'Neal's reaction made everything worthwhile, Abdelrahman says.

    “The best thing was knowing we built something that has never existed before," he says. "Seeing that Impala on the water, it’s like seeing a unicorn flying across the sky.”

    In the video, Shaq is seen settling into the customized captain’s seat and navigating choppy waters as Abdelrahman exclaims, “First seven footer to drive a ‘64 Impala in the water.”

    “Once again, Effortless Motors delivers,” O’Neal says into the camera.

    The video then shows the famous TNT broadcaster stopping under storm clouds to sign autographs and snap photos with starstruck lakegoers. “We love your boat, Shaq,” a teenage boy is heard saying after snapping a selfie. “You’re the best, man. We love you!”

    O’Neal has lived part-time in the Dallas area since 2022, when he bought a $1.2 million Carrollton mansion. He sold it for $1.7 million and moved into his current 5,100 square-foot, approximately $2 million Rockwall County estate in 2024.

    Since then, sightings of the megastar abound around Dallas-Fort Worth. In Mesquite in 2024, he treated 20 students to $500 shopping sprees at JCPenney. On another occasion he gave a $500 gift card to a couple he met at Fort Worth’s JCPenney, which they paid forward to children in need. And earlier this year at the Rockwall Target, he distributed $100 bills to shoppers at random. He's also behind the Big Chicken restaurant franchise, whose Fort Worth location recently closed.

    But Shaq isn't the only retired athlete taking high-end toys to Texas waters. While his Impala jetboat is one of a kind, other luxury autos afloat have been spotted nearby. Former Dallas Maverick Charlie Villanueva regularly is seen cruising his Rolls Royce amphi-boat near his Lake Ray Hubbard home, many Instagram commenters pointed out after Shaq’s maritime adventure went viral.

    Automotive journalists at The Autopian noted that, based video footage, Shaq’s new toy is not amphibious but rather a fiberglass silhouette of the Impala attached to a jet boat hull.

    “That doesn’t take away from the spectacle of the thing much, with the rather slab-sided Impala body cutting an unexpected shape through the water,” wrote The Autopian's Andrew Evans.

    A still from the Effortless Motors video

    Shaquille O'Neal Impala boat
    Courtesy of Effortless Motors/Youtube

    Shaq featured in the Effortless Motors video.

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