Flywheel rolls out colorful spring retail line with VIP spin session
The fab fitness fanatics at Flywheel Highland Park rolled out the “blue carpet” for a special preview shopping event hosted by Dallas fashion bloggers Stia Coffman, Jean Allen, Katherine Allen and Alex Young. The party started the way it should at any respectable fitness studio: with a special fashion-themed Flywheel ride led by instructor Mark Shipman.
After a nice, sweaty session, Flywheel VIPs — including Quyen Dong, Sonia Avila, Kok Veasna, Katelyn Leake, Molly Brundage and Brittany Prescott — were treated to complimentary massages from Avalon Spa in West Village, juice tasting by Roots Juices and gourmet popcorn by Live, Love, Pop as they shopped the new collection of fitness wear.
The hottest colors of the season — radiant orchid, papaya and dazzling blue — have inspired the entire collection of tank tops, T-shirts, sweatshirts and workout pants. The gear must be pretty legit because Bloomingdale’s has selected a couple of the women’s pieces from the Flywheel label to be sold at select Bloomingdale’s stores across the country.
Additionally, the retailer will be the first to offer Flywheel merchandise online.