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    DESERVING OF A GOLF CLAP

    Texas-based Tito’s Vodka hits hole-in-one with new line of laid-back golf wear

    Chantal Rice
    Apr 19, 2021 | 10:57 am
    Tito's X William Murray Golf clothing Austin
    Tee up Tito's style.
    Courtesy of Tito's X William Murray Golf

    If you’re the type of golfer who gets endless pleasure from Caddyshack and enjoys hitting the sauce as much as hitting the links, the new golf apparel line from Tito’s may suit you to a tee.

    Adored Texas vodka brand Tito’s Handmade Vodka is teaming up with William Murray Golf, the Austin-based golf clothing brand inspired by legendary funnyman Bill Murray and his brothers, to launch a collaborative line of golf wear called Tito’s X William Murray Golf.

    The new clothing line, which features three signature shirt styles, was created for golfers who savor a laid-back approach to golf and life, with the companies’ reps noting the collection will “go down as smooth as a cool cocktail on a sweltering Texas day.”

    The brand aims to infuse a little more personality into the game of golf, which, according to the National Golf Foundation, saw 3 million new golfers enter the sport in 2020, representing an increase of 14 percent in golf play.

    “Golf has become cross-generational and accessible, making it more enjoyable for all. It’s less about the score and more about the experience, as the technical skill is no longer the requisite to play. Golf now goes beyond the green and has become more of a lifestyle,” says Brandon Barrett, co-founder and president of William Murray Golf. “William Murray Golf is about storytelling, and we are excited to collaborate on this collection to tell the unique story of Tito’s craftsmanship, quality and endless possibilities.”

    Each item in the new collection is made using moisture-wicking, four-way-stretch material, and sun-protection technology. Items include:

    • Tito’s X William Murray Recipe for Success button-down men’s shirt, $85, a lightweight button-down that pays tribute to both brands with illustrations depicting golf balls and putters, as well as pot stills, glassware, and the original Tito’s Isuzu Trooper.
    • Tito’s X William Murray Texas Icons golf polo for men, $85, which features the brands’ logos, Lone Star State silhouettes, longhorns, and full cocktails. The color scheme further represents Austin, with a blend of burnt orange, black, and white.
    • Tito’s X William Murray Texas Icons women’s golf polo tank, $75, a lightweight, sleeveless polo with similar illustrations as those on the men’s polo shirt. It was specifically designed to complement a warm day on the course with a chilled Tito’s cocktail in hand.

    The Tito’s X William Murray apparel line is available online at store.titosvodka.com. Shoppers can choose one of four nonprofits to support — American Farmland Trust, Emancipet, Team Rubicon, or World Central Kitchen — when checking out, with Tito’s donating all net proceeds from the purchase to that chosen organization.

    “Whether you’re a scratch golfer or 25 handicap, the one thing we can all agree on is that a Tito’s cocktail with your friends on the course makes for a better round,” says Frank Polley, vice president of trade marketing for Tito’s. “As we continue to build out Tito’s golf programming, William Murray Golf is the course partner we always dreamed of. Similar interests, same sense of humor, and we both don’t take ourselves too seriously. If one brand needs a mulligan, the other won’t judge for taking another swing. We are playing best ball, after all.”

    charitynew-york-fashion-weekshoppingdrinks
    news/fashion

    World Cup shopping

    FIFA World Cup 2026 vending machines dispense merch in North Texas

    Stephanie Allmon Merry
    May 26, 2026 | 2:33 pm
    World Cup hat, merchandise
    Courtesy photo
    World Cup hat, sure to be the summer's hottest accessory.

    FIFA World Cup hats are sure to be the hottest fashion accessory of summer in Dallas, and now getting one is as easy as buying a Dr Pepper.

    Vending machines dispensing officially licensed FIFA merchandise have been installed at two Dallas-Fort Worth shopping centers:

    • Shops at Legacy East in Plano, near Half Shells (7201 Bishop Rd #E4, Plano)
    • Southlake Town Square in Southlake, located in the breezeway next to Rowan (1426 Civic Pl, Southlake)

    World Cup merch vending machines Two World Cup merch vending machines have popped up in North Texas.Photo by Asper Photography

    Unless you have high-priced tickets to the games, these are sure to be the most convenient way to purchase tournament-themed souvenirs and apparel around the clock, in person.

    According to a release, the machines will be available 24 hours a day through August 1, 2026.

    They are stocked with officially licensed FIFA World Cup 2026 items including hats, scarves, mascot figurines, necklaces, collectible souvenirs, and other fan gear.

    According to the FIFA website, hats run about $35-$45, mascot plushes are $35, and a Lego FIFA World Cup 2026 Official Trophy is $325.

    The installations are among the first of their kind at North Texas retail centers and arrive as anticipation continues to build for the FIFA World Cup's return to the United States.

    "As North Texas prepares to welcome fans from around the world, the merchandise machines offer visitors an early chance to join the excitement and celebrate the growing soccer energy sweeping across the region," says the release.

    Dallas-Fort Worth is expected to be one of the tournament's busiest host regions, welcoming hundreds of thousands of visitors (or more) from around the globe, beginning in early June.

    World Cup replica trophy Get your hands on a replica trophy made of Legos.Photo by Asper Photography

    Nine FIFA World Cup matches (more than in any other host city) will be played at AT&T Stadium in Arlington, dubbed "Dallas Stadium," for the tournament. They will start with Netherlands vs. Japan on June 14, followed by England vs. Croatia on June 17, Argentina vs. Austria on June 22, Japan vs. Sweden on June 25, and Jordan vs. Argentina on June 27.

    The stadium will also host two Round of 32 matches (June 30 and July 3), one Round of 16 match (July 6), and one Semi-Final match (July 14).

    shoppingworld cup
    news/fashion
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