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    DESERVING OF A GOLF CLAP

    Texas-based Tito’s Vodka hits hole-in-one with new line of laid-back golf wear

    Chantal Rice
    Apr 19, 2021 | 10:57 am
    Tito's X William Murray Golf clothing Austin
    Tee up Tito's style.
    Courtesy of Tito's X William Murray Golf

    If you’re the type of golfer who gets endless pleasure from Caddyshack and enjoys hitting the sauce as much as hitting the links, the new golf apparel line from Tito’s may suit you to a tee.

    Adored Texas vodka brand Tito’s Handmade Vodka is teaming up with William Murray Golf, the Austin-based golf clothing brand inspired by legendary funnyman Bill Murray and his brothers, to launch a collaborative line of golf wear called Tito’s X William Murray Golf.

    The new clothing line, which features three signature shirt styles, was created for golfers who savor a laid-back approach to golf and life, with the companies’ reps noting the collection will “go down as smooth as a cool cocktail on a sweltering Texas day.”

    The brand aims to infuse a little more personality into the game of golf, which, according to the National Golf Foundation, saw 3 million new golfers enter the sport in 2020, representing an increase of 14 percent in golf play.

    “Golf has become cross-generational and accessible, making it more enjoyable for all. It’s less about the score and more about the experience, as the technical skill is no longer the requisite to play. Golf now goes beyond the green and has become more of a lifestyle,” says Brandon Barrett, co-founder and president of William Murray Golf. “William Murray Golf is about storytelling, and we are excited to collaborate on this collection to tell the unique story of Tito’s craftsmanship, quality and endless possibilities.”

    Each item in the new collection is made using moisture-wicking, four-way-stretch material, and sun-protection technology. Items include:

    • Tito’s X William Murray Recipe for Success button-down men’s shirt, $85, a lightweight button-down that pays tribute to both brands with illustrations depicting golf balls and putters, as well as pot stills, glassware, and the original Tito’s Isuzu Trooper.
    • Tito’s X William Murray Texas Icons golf polo for men, $85, which features the brands’ logos, Lone Star State silhouettes, longhorns, and full cocktails. The color scheme further represents Austin, with a blend of burnt orange, black, and white.
    • Tito’s X William Murray Texas Icons women’s golf polo tank, $75, a lightweight, sleeveless polo with similar illustrations as those on the men’s polo shirt. It was specifically designed to complement a warm day on the course with a chilled Tito’s cocktail in hand.

    The Tito’s X William Murray apparel line is available online at store.titosvodka.com. Shoppers can choose one of four nonprofits to support — American Farmland Trust, Emancipet, Team Rubicon, or World Central Kitchen — when checking out, with Tito’s donating all net proceeds from the purchase to that chosen organization.

    “Whether you’re a scratch golfer or 25 handicap, the one thing we can all agree on is that a Tito’s cocktail with your friends on the course makes for a better round,” says Frank Polley, vice president of trade marketing for Tito’s. “As we continue to build out Tito’s golf programming, William Murray Golf is the course partner we always dreamed of. Similar interests, same sense of humor, and we both don’t take ourselves too seriously. If one brand needs a mulligan, the other won’t judge for taking another swing. We are playing best ball, after all.”

    charitynew-york-fashion-weekshoppingdrinks
    news/fashion

    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

    arlingtonopeningsshopping
    news/fashion
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