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    Southern Pride

    Dallas-based Smocked Auctions lands sweet clothing deal with Southern Living

    Diana Oates
    May 2, 2014 | 2:05 pm

    Two Dallas moms are getting an early Mother’s Day gift: Online retailer Smocked Auctions, founded by Amy Laws and Nicole Brewer in 2010, will design and distribute Southern Living magazine’s first licensed clothing line. Together the two brands will debut six collections of Southern-inspired apparel for children ages 3 months to 6 years old called Southern Living for Smocked Auctions.

    The collaboration debuts with the Monogram Collection, which includes popular pieces such as jon jons, rompers, dressers, bubbles and short sets. Each item is hand smocked with a one-initial monogram using Southern Living’s iconic font.

    “So many times moms search high and low for something classic yet comfortable and affordable to dress their children in for family portraits and special occasions,” Laws says. “This collection hits the nail on the head.”

    Laws says their inspiration for the collection draws from the best of life in the South — beach vacations, family weddings, small-town parades and holiday gatherings — which aligns nicely Southern Living’s philosophy.

    “At Southern Living, we are dedicated to featuring products that personify the South,” says editor in chief Sid Evans. “Smocked Auctions’ designs and concepts express this lifestyle.” Evans goes on to say they were equally drawn to Laws and Brewer’s creativity and entrepreneurship: Because of their pioneering use of social commerce, Smocked Auctions has quickly grown into a $4 million company, with a Facebook fan base of more than 400,000 loyal shoppers.

    Brewer says they have no plans to change the way they sell their products: via auction. Why mess with a good thing?

    “We plan on always keeping the auction-style part of our business model,” Brewer says. “That’s where it all started and really gave us the ability to grow Smocked Auctions into what it is today. We are excited to expand through the newest social media outlets as they emerge.”

    Smocked Auctions will design Southern Living's first-ever licensed clothing line, for children ages 3 months to 6 years.

    smocked auctions, southern living
    Photo courtesy of Smocked Auctions
    Smocked Auctions will design Southern Living's first-ever licensed clothing line, for children ages 3 months to 6 years.
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    news/fashion

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    Holiday shopping

    New giant Quge-tip from Dallas-based Q-tip sells out in 24 hours

    Teresa Gubbins
    Dec 10, 2025 | 3:15 pm
    Q-Tip Quge-tip
    Q-Tip
    Q-tip's Quge-tip

    A giant version of an everyday product has sold out in 24 hours: Called the Quge-tip, it's a 6-foot version of the iconic Q-tip, the beauty staple that's been around for more than a century.

    Measuring nearly six feet from tip to tip, Quge-tips feature enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design.

    The Quge-tip was released on December 9 and sold exclusively online in limited quantities for $35. Alas, according to a spokesperson for Dallas-based Elida Beauty, the parent company of Q-tip, the product flew off the virtual shelf.

    "Now that they’re sold out, Q-tips is surprising fans with social giveaways," the spokesperson says.

    The Quge-tip is one of two products just released by Dallas companies — both of which feel like they could be April Fools Day jokes — except that both are for real.

    Dave & Buster's Claw Purse Dave & Buster's Claw PurseD&B

    Dave & Buster's Claw Purse
    The Dallas-based eatertainment chain is leveling up holiday gifting with the debut of the Claw Purse, a limited-edition purse designed by Chain. The Claw Purse is inspired by one of the brand's most iconic games — the claw machine — and according to a release, is "the season's most unexpected fashion statement" for anyone who loves bold style, nostalgia, and a little bit of play.

    To mark a milestone for the brand, the Claw Purse launches alongside the expansion of Dave & Buster's Human Crane, a viral, full-body game experience that turns guests into the claw — where they are lowered down into a bin of huge prizes to grab whatever they choose.

    Beginning in December 2025, the Human Crane will appear in over 112 Dave & Buster's locations with additional stores rolling out nationwide throughout the season.

    But back to the purse: It made its debut at Chain's Holiday House, an event at the company's HQ in L.A., where "it quickly became a crowd favorite among creators, stylists, and culture icons," or so says the release. Which also calls this "the first creative collaboration" between Dave & Buster's and Chain, bringing together Dave & Buster's beloved gameplay with Chain's signature culture-forward point of view. So maybe there will be more collaborations in the future.

    Q-tip's Qugetip Q-tip's Quge-tipQ-tip

    Q-tips Quge-tips
    The Quge-tip is a nearly six-foot supersized version of the "iconic" Q-tip cotton swab, first invented in 1923 and the go-to for beauty, baby care, first aid, cleaning, and everyday moments that call for a gentle, precise touch.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale, designed as a playful, oversized tribute.

    The release nots that Quge-tips tap into a rising trend of consumers using Q-tips swabs for alternative tasks, which now make up a meaningful share of cotton swab use: From dusting high shelves and cleaning hard-to-reach corners to large-scale art projects.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale.

    The company insists it's a real thing — they do a very funny video mocking late-night ads for cheap products — and that after debuting at qugetips.com on December 9, they sold out of their initial run. One note: They do not reveal how many Quge-tips were sold. It could just be, like 10 that were for sale.

    There's a chance they'll be doing another issue, and they encourage interested shoppers to diligently follow their social media.

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