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    Southern Pride

    Dallas-based Smocked Auctions lands sweet clothing deal with Southern Living

    Diana Oates
    May 2, 2014 | 2:05 pm

    Two Dallas moms are getting an early Mother’s Day gift: Online retailer Smocked Auctions, founded by Amy Laws and Nicole Brewer in 2010, will design and distribute Southern Living magazine’s first licensed clothing line. Together the two brands will debut six collections of Southern-inspired apparel for children ages 3 months to 6 years old called Southern Living for Smocked Auctions.

    The collaboration debuts with the Monogram Collection, which includes popular pieces such as jon jons, rompers, dressers, bubbles and short sets. Each item is hand smocked with a one-initial monogram using Southern Living’s iconic font.

    “So many times moms search high and low for something classic yet comfortable and affordable to dress their children in for family portraits and special occasions,” Laws says. “This collection hits the nail on the head.”

    Laws says their inspiration for the collection draws from the best of life in the South — beach vacations, family weddings, small-town parades and holiday gatherings — which aligns nicely Southern Living’s philosophy.

    “At Southern Living, we are dedicated to featuring products that personify the South,” says editor in chief Sid Evans. “Smocked Auctions’ designs and concepts express this lifestyle.” Evans goes on to say they were equally drawn to Laws and Brewer’s creativity and entrepreneurship: Because of their pioneering use of social commerce, Smocked Auctions has quickly grown into a $4 million company, with a Facebook fan base of more than 400,000 loyal shoppers.

    Brewer says they have no plans to change the way they sell their products: via auction. Why mess with a good thing?

    “We plan on always keeping the auction-style part of our business model,” Brewer says. “That’s where it all started and really gave us the ability to grow Smocked Auctions into what it is today. We are excited to expand through the newest social media outlets as they emerge.”

    Smocked Auctions will design Southern Living's first-ever licensed clothing line, for children ages 3 months to 6 years.

    smocked auctions, southern living
    Photo courtesy of Smocked Auctions
    Smocked Auctions will design Southern Living's first-ever licensed clothing line, for children ages 3 months to 6 years.
    unspecified
    news/fashion

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    Thrifty shopping

    Massive Goodwill store in Garland reopens as 2nd largest in the U.S.

    Stephanie Allmon Merry
    May 1, 2026 | 3:33 pm
    Goodwill
    Photo courtesy of Goodwill
    The Goodwill in Garland is the largest in Texas.

    A major expansion has made a Garland Goodwill store nearly the largest of its kind in the country. Goodwill Industries of Dallas officially reopened its "Broadway store," at 451 W. Interstate 30 #100, on April 30 after a major renovation. The new-and-improved store is twice its previous size.

    According to a release, at 31,000 square feet, the Broadway Store and Donation Center is now the largest Goodwill in Texas and the second largest in the U.S.

    The expansion will significantly boost inventory turnover. According to the organization, the store will introduce about 10,000 new items daily, including clothing, home goods, and accessories. At that pace, inventory cycles through the store roughly every four weeks, they say.

    “Our newly expanded Garland store sets the gold standard for Goodwill in Texas — not only as our largest location, but as our most operationally complex,” says Tim Heis, president and CEO of Goodwill Industries of Dallas, in the release. “Turning out 10,000 fresh items every single day requires a tremendous, coordinated effort behind the scenes to make sure our shelves are always stocked with new finds."

    The reopening comes amid "explosive growth" in the resale sector, Goodwill says. A 2024 report from ThredUp found that the U.S. secondhand market grew 11 percent in 2023 (growing seven times faster than the broader retail clothing sector) and is projected to reach $73 billion by 2028.

    “As consumers are increasingly turning to resale for its affordability, unique product variety, and positive environmental impact, the new Garland store redefines what’s possible — every visit promises one of the widest, most frequently refreshed selections anywhere in North Texas,” says Joel Ibanez, vice president, Donated Goods Retail.

    To support its larger retail footprint and meet demand, Goodwill Dallas has also expanded its donation network, they say, opening new Donation Express locations in Frisco, Plano, and Lantana in recent months and bringing the total number of donation drop off locations in North Texas to 52.

    The Garland store includes a drive-up donation center, and additional sites are in development across North Texas, they say.

    "Over the past two years, Goodwill Dallas has experienced record-breaking performance, earning recognition as the top performing Goodwill in the country for two consecutive years," they say in the release.

    broadway storegarland thrift storegoodwill industrieshome goodsshopping
    news/fashion
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