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Popular hair-care brand treats Plano's Shops at Legacy to first 'color bar' in Texas

Popular hair-care brand treats Plano to first 'color bar' in Texas

Madison Reed Color Bar
The only other locations are in the New York and San Francisco areas. Photo courtesy of Madison Reed

A well-known San Francisco hair-color brand will open its first salon in Texas for quick, affordable color treatments at Plano's buzzy Shops at Legacy complex. The 2,342-square-foot Madison Reed Color Bar will be at 5717 Legacy Drive, Suite I65, and will open August 22.

Founded in 2014, Madison Reed is known nationwide as an innovative beauty company that produces "clean" color. Their at-home color products are free from ammonia, parabens, and glutens, and are enriched with healthy ingredients like argan oil, keratin, and ginseng root.

Their color bars are to hair coloring what blow-dry bars are to styling: they offer quick treatments at affordable prices. For example, clients can get permanent color applied to their roots for $60. Or, for $35 and 35 minutes, time-pressed clients can get an express root touch-up using a color service that lasts two weeks.

They offer 45 multi-tonal shades "crafted in Italy by master colorists known for elevating hair color into an art form," the company says.

“Color Bars are our next frontier,” says Amy Errett, Madison Reed CEO and co-founder, in a release. “Now is the time for us to turn our attention to disrupting the salon channel, to operationally making it faster, more affordable, and convenient. There is no reason in the world that a salon appointment should be three hours and $300. At Madison Reed Color Bars, that will not be what happens.”

While Madison Reed products are sold widely at beauty stores like Ulta, the company has just six other salons in the United States, in New York and San Francisco. It's a natural fit for The Shops at Legacy, a representative for the shopping center says.

“Bringing this brand into our mix here at The Shops at Legacy helps us offer that kind of in-person experience that our guests desire,” says Jason Kasal, a vice president with Retail Properties of America, Inc. which operates the complex. “We continue to receive great interest from brands born online who want a physical presence in a destination atmosphere like ours here in Plano.”

The salon will offer evening and Sunday appointments with easy scheduling and check-in procedures — plus optional blow-dry services, making it convenient whether you're on your way to an event or merely headed to the Starbucks drive-thru.