On and Off-Site Alterations
Edo Popken new in-store tailor serves customers and neighborhood
One key to excellent retail customer service is an in-house tailor, because not everything fits perfectly right off the rack. No matter the style, the most flattering clothes are those that fit best, and onsite alterations mean one less step for shoppers.
To better serve its customers, Swiss menswear shop Edo Popken has brought in tailor Orlando Morales. At his new Tailor Shop, located at the back of the store, Morales turns around expertly altered garments fast. Alterations are complimentary with an Edo Popken purchase.
Morales has been in the tailoring business for 28 years, most recently as the tailor shop manager at Barneys New York in NorthPark Center. When Barneys closed, Morales got most of the equipment and set up shop in his home.
"About three to four weeks ago, [Edo Popken store manager] Ken Atterholt, whom I knew from Barneys, contacted me," Morales says. "We worked out the details, and the rest is history."
Morales works on men's and women's clothing —and not just Edo Popken's designs. He accepts business from outside retailers as well as consumers, and he offers off-site fittings for clients who prefer to have alterations done in their home or office.
He also will personally delivers garments. "That's special customer service," he says.
The maximum turnaround on any alteration is five days, and "that's for a big job." On occasion, while Morales is out doing fittings at the Joule hotel, Traffic LA, Alexander McQueen or Rosewood Mansion on Turtle Creek, his mom helps out with the alterations at the store.
Prices are competitive with other tailors in the area; for example, a hem on a basic pair of pants runs about $10-$12. However, there is an additional service fee for offsite fittings.
The Tailor Shop Dallas is open Monday-Saturday, 10 am to 5:30 pm; and by appointment. For more information, call 214-881-6746 or email thetailorshopd@yahoo.com.
