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    Wellness trends

    New cryotherapy shop dips into Lakewood for cool and trendy treatments

    Stephanie Allmon Merry
    Aug 16, 2021 | 1:42 pm
    Freeze Cryotherapy
    Come on it, it feels great.
    Facebook/Freeze Cryotherapy

    A new wellness center in Lakewood has more than cool intentions: Freeze Cryotherapy touts itself as the only place in East Dallas to offer trendy cryotherapy, infrared sauna, and compression therapy treatments all under one roof.

    Lakewood husband-and-wife Megan and Joe Townsend just opened Freeze at 1907 Abrams Rd. in the Lakewood Shopping Center, next to Orange Theory Fitness and Roots Juice, "so it's a great one-stop location for all things fitness and recovery," Megan Townsend says.

    Here's what she means: Cryotherapy chambers (popular for the last decade or so in Dallas) immerse the body in temperatures as low as -260 degrees F for up to three minutes. The treatment is said to release endorphins and reduce inflammation in the body, providing a mood and energy boost, relieving muscle pain, improving sleep, and burning 500-800 calories per session. Many proponents use cryotherapy to help their body recover from a workout by reducing inflammation and decreasing aches and pains.

    Infrared saunas, on the other hand, envelop the body with a warm, invisible energy that gently heats the body and warms from within (unlike other hot, sweaty saunas). Fans of infrared saunas also swear by their detoxifying, muscle-soothing, metabolism-boosting benefits and say they burn about 400 calories per session.

    Compression therapy removes lactic acid buildup, improves range of motion, increases circulation, and decreases recovery time between workouts or training sessions, adherents say.

    Post-workout relief is how the Townsends were introduced to the treatments and hatched the idea for their own business.

    "My husband and I both have been cryotherapy and infrared fans over the past couple of years and found ourselves having to drive across town for the service," Megan Townsend says. "We immediately thought this was something that was missing in our neighborhood and started looking for the perfect location. I was leaving an OrangeTheory workout early on during the pandemic and noticed a vacant location next door — I peaked in the window and immediately thought it was the perfect footprint for what we were wanting to do."

    While drop-ins are welcome (single sessions are $20-$45), they offer three membership options that include all of their services.

    • The All Access Membership includes unlimited cryotherapy (once per day), infrared sauna, and compression therapy for $229 a month. (They are currently offering a founding members discount of $50 off the All Access Membership for the first 50 people who sign up.)
    • A Gold Membership includes up to 20 services a month of cryotherapy, infrared sauna, and compression therapy split up however customers want, for $199 a month.
    • A Silver Membership includes up to 10 services a month of cryotherapy, infrared sauna, and compression therapy split up however customers want for $169 a month.

    All membership options also include 10 percent off retail products.

    The center is open 8 am-7 pm Monday-Thursday, 8 am-6 pm Friday, 8 am-3 pm Saturday, and 11 am-3 pm Sunday.

    Freeze Cryotherapy is the Townsends' first entrepreneurial venture, says Megan, whose background includes marketing and public relations for Neiman Marcus, Fossil, and Galleria Dallas. The couple is hoping it's something their neighborhood will embrace for better health and well-being.

    "We have been Lakewood residents for the past 10 years and really wanted to bring this to our growing community," she says. "We have three young boys who attend Lakewood Elementary and Spanish World School, so opening something that we felt was missing in our neighborhood felt right."

    openingshealth
    news/fashion

    Knox Street news

    3 global retailers to make Texas debut in Dallas' Knox St. development

    Stephanie Allmon Merry
    Dec 17, 2025 | 10:44 am
    Knox St. project
    Courtesy rendering
    A rendering of the Knox St. project.

    A giant mixed-use development in the Knox Street neighborhood that will include a hotel, office, residential, restaurants, and retail has revealed the first four stores moving in, and three are making their Texas debut: lifestyle brands Doen, Staud, and Toteme. TWP, which has a location at Highland Park Village, will also open up shop at Knox Street.

    “After years of strategic planning and forging incredible partnerships, we are collaborating with the best brands and teams across every industry to create a truly distinct vision for world-class shopping, dining, hospitality, and residential living,” says Sabrina Gleizer, partner, BDT & MSD Partners, in the release.

    The project is a joint venture partnership of MSD Partners, Trammell Crow Company, The Retail Connection, and the owners of Highland Park Village. It sits on a four-acre site adjacent to the Katy Trail and is expected to open in 2026.

    Upon completion, it will total one million square feet of mixed-use space, including a hotel managed by the Auberge Resorts Collection.

    “We’re extremely excited to bring such a dynamic collection of prominent brands, with both global and local prestige, to Knox Street,” says Stephen Summers, head of retail leasing for Knox Street, in the release.

    Without further delay, here are descriptions of all four retailers coming to Knox Street, as described, in full, in the release (including the all-CAPS style):

    DÔEN
    "Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. DÔEN’s current shops include Brentwood Country Mart, Montecito Country Mart, Lido Marina Village and Marin Country Mart in California, in addition to locations in New York City, Sag Harbor and Nantucket."

    STAUD
    "In 2015, Sarah “Staud” Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women – it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfect novelty, STAUD offers a collection of clothing, handbags, shoes and accessories to the modern woman who appreciates both. Current locations include Los Angeles, New York, Palm Beach, Boston, East Hampton, Nantucket, Georgetown, and a pop-up at MARKET in Highland Park Village."

    TOTEME
    "TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, TOTEME crafts emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From its atelier in Stockholm, the house creates ready-to-wear, shoes, bags, accessories and jewelry. TOTEME currently has store locations in New York City, Los Angeles, and Aspen."

    TWP
    "Trish Wescoat Pound has spent a lifetime dedicated to designing clothes for Women. Trish founded TWP to offer her own take on American sportswear; effortless, unbound, understated pieces that complement the reality of women’s lives. Raised in Oklahoma, although undoubtedly a New Yorker at heart, she blends the utilitarian spirit of the American Midwest with a metropolitan sensibility. Each season draws upon Trish’s core influences: American heritage workwear, men’s inspired shirting and tailoring, and the brand’s home, New York City. Working with her daughter, Jillian, a stylist, the duo leads the creative across the brand. This intergenerational dialogue – of relevance and wisdom – is a strong source of inspiration to all of Trish’s collections. TWP currently hosts a space in Highland Park Village, in addition to three stores in New York, a boutique in Palm Beach, West Hollywood, and Aspen."

    news/fashion
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