Los Angeles-based Paige boutique has opened its first Dallas store at NorthPark Center and rolled out something extra for the occasion: the debut of the brand's shoe collection.
Paige’s newest boutique, which opened August 22, offers its full fall 2018 lifestyle collection, including denim, knits, wovens, outwear, leather, accessories, and more. The Dallas store will be among the first to carry the new shoe line, which also launches in late August.
Co-founder and creative director Paige Adams-Geller designed the 1,500 square-foot-space with help from interior designer Kristine Kamenstein from Jackson Paige Interiors.
The result, they say, is a boutique filled with furniture, rugs, and décor elements that will suit the Dallas market while still staying true to Paige's Southern California vibe. Think wood shelving and metal fixtures made in Los Angeles, custom lighting, oversized mirrors, white-washed oak flooring, hand-painted linen curtains, raw wood décor, French blue accents, and matte black graphite steel fixtures.
The photos adorning the space are from Adams-Geller’s daily hikes and reflect the brand’s California roots, she says.
“We are so excited to open our first Paige store in Dallas at NorthPark Center, the city’s premiere shopping destination," Adams-Geller says in a release. "I would describe this store’s design as Dallas meets Los Angeles because it really embraces the vibe of both cities. We are especially thrilled that our new boutique will bring our first-ever shoe collection to Dallas, launching next week.”
Paige, launched by Adams-Geller in 2004, is known for combining Southern California casual with cosmopolitan sophistication. It has evolved into a prominent fashion house that features wardrobe staples and seasonal favorites. Men's and women’s collections are available at Paige boutiques in Los Angeles, San Francisco, New York, and Austin, and are sold in stores in over 80 countries around the world.
The NorthPark boutique is located in Suite B2-218 on level one, between Tumi and Robert Graham.