Lean Your Closet
Pop-up boutique returns to Dallas with intriguing sales pitch
A new pop-up boutique that preaches the curious retail philosophy of "fewer, better things" is coming to Dallas' NorthPark Center. Cuyana, opening October 26 on the first floor near Neiman Marcus, urges customers to shop with intention and invest in quality wardrobe essentials.
It's a mantra they call "lean your closet" — the idea that buying fewer pieces of better quality is the best way to dress, and to live. Their timeless pieces are made of quality fabrics by skilled artisans in the United States, South America, and Europe; each item's description online includes the country in which it is made. This $240 pebbled leather hobo bag, for instance, is made in Turkey, and this $55 pima cotton turtleneck tee is made in Peru.
"Lean Closet" is also a charitable movement the company invites shoppers to participate in, saying, "As part of our mission to empower women, the Lean Closet movement was created to give victims of abuse a fresh start in partnership with H.E.A.R.T. By selecting Lean Closet at checkout, we will send you a linen bag to fill with the things that are no longer of use to you. Mail the bag back to us with the included shipping label, and for every donation you make, you will receive a $10 credit towards your next Cuyana purchase."
Cuyana launched in 2013 as a direct-to-consumer leather goods company, and has since established a cult following. Their line also now includes RTW, a few select pieces for men launching for holiday, and several special collaborations.
The store, with locations in Los Angeles and Boston, opened a smaller Dallas pop-up in October 2016, and based on the response, decided to re-enter the market.
NorthPark shoppers can expect to find a warm, inviting boutique with a clean aesthetic, curated corners, and thoughtful lifestyle moments, the company says.
“We are thrilled to be returning to Dallas," says co-founder Shilpa Shah in a release. "Our customer base is passionate about the fewer, better philosophy, they believe in our mission, and they are excited to invest in our collection of timeless essentials and meaningful gifts.”
Cuyana will be open through the holidays, Monday-Saturday 10 am-8 pm and Sunday 12-6 pm.
