Charming Accessories

Charming Charlie stages heroic comeback with 2 new Dallas-area stores

Charming Charlie stages heroic comeback with 2 new Dallas-area stores

Charming Charlie interior
Charming Charlie will open three Houston-area stores in March 2020. Charming Charlie/Facebook

Houston-based fashion chain Charming Charlie, which suffered a sudden shutter in July, is launching a comeback. The discount jewelry, baubles, and clothing mecca is set to open several Texas stores including two in the Dallas-Fort Worth area.

The chain announced via a Facebook post that it will open 15 stores across the country by March 2020. Those will include stores in Stonebriar Center in Frisco and The Parks at Arlington in Arlington.

They'll open three other stores in Texas, all in the Houston area, including Baybrook, First Colony, and Willowbrook malls.

According to the Houston Chronicle, the new stores will be between 3,000 and 4,000 square feet — about half the size of its predecessors.

In July, Charming Charlie filed for Chapter 11 protection, with plans for going-out-of-business sales at all 261 stores, while reporting $82 million in debt.

Founder Charlie Chanaratsopon acquired the company's trademarks out of bankruptcy auction in September. At the time, he told the Chronicle he planned to resurrect the business as an online retailer with a handful of stores and pop-up shops.

The chain, whose core customer was women from 35 to 55 years old, sells jewelry, handbags, clothing, and gifts, with an emphasis on colorful products. In its heyday, it had grown to more than 390 locations in the U.S., Canada, the Philippines, and the Middle East.