Fashion Buzz
Forty Five Ten jeopardizes bank accounts everywhere with foray into ecommerce
Soon Forty Five Ten fans can purchase treasures like this Melissa Joy Manningcuff online.
Forty Five Ten has a redesigned website that will soon be ecommerce-friendly.
Brian Bolke never stops innovating. His first baby, Forty Five Ten on McKinney Avenue, has long been the standard by which other luxury boutiques are judged. Last year, he opened Five and Ten in Highland Park Village, which, according to HPV officials, is "rocking."
At the end of October, Bolke will open Number One/Le Jus, a chic luxury home retailer and in-house organic cafe and juice bar, also in Highland Park Village.
So when we heard that Forty Five Ten was diving into ecommerce, we thought, It's about time.
No matter how long it took the store to get with the program, we know that discerning home shoppers across the nation are jonesing to get their online fix of curated selections from Lanvin, Alexander McQueen, Narciso Rodriguez and so many more coveted lines.
The newly redesigned website showcases more than 500 products, from chic men's and women's ready-to-wear to home decor and jewelry, which will soon be available for purchase by U.S. shoppers. Only Céline items will be excluded from the ecommerce shop, but Forty Five Ten can send those images to clients if they want to order over the phone.
For now, if you see something you just can't live without, you can call in your order or fill out an online inquiry. Just look for the "contact store" button.
Also spend time with the Four One One blog, an edited collection of styled combinations, including suggestions for what to wear to prominent Dallas events, like the upcoming Two x Two First Look.
Bolke hopes to have the complete website up and running — with the oh-so-essential shopping cart function — around Thanksgiving, when all you want to do is stay inside.
If all goes according to plan, we'd say that's perfect timing.
