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    Fashion Forward

    Fashion photographer Erik Madigan Heck is a badass and doesn't even know it

    Rachael Abrams
    Oct 28, 2012 | 10:51 am
    • Erik Madigan Heck asked to pose with the set designer's assistant because heloved her tattoos.
      Photo by Jeff Brown
    • Heck enjoyed working with designer Mary Katrantzou for the Neiman Marcus Art ofFashion spread.
      Photo by Erik Madigan Heck
    • Heck donated Iris in Red, 2012 to Two x Two.
      Photo by Erik Madigan Heck
    • Heck shot author Philip Roth for the cover of Le Monde's Sunday magazine.
      Photo courtesy of Erik Madigan Heck

    When it comes to his work, Erik Madigan Heck, the unassuming yet brilliant fashion photographer, dabbles in a little of bit of everything. In fact, calling him a photographer doesn't seem to do him justice.

    Heck traveled to Dallas from New York for Two x Two for AIDS and Art. I was lucky enough to sit down with him at Neiman Marcus before his booksigning event for January to August.

    Heck was a reluctant artist. When his mother gave him a camera at age 14 and forced him to take pictures of "anything," he says, he hated it. But growing up in a house with a painter has a certain influence, and Heck still uses that camera today.

     

      ​"You can't create with Photoshop what you can with gels, paint and negatives," Heck says.

    He started Nomenus Quarterly in 2007, an art and fashion journal that "fuses older art with avant garde fashion," he says. How he came up with the name is a bit of a funny story.

    On his apartment building was a sign that read "no menus" (like most NYC complexes), except there was no space separating the two words.

    "I thought it was Latin," Heck admits. And that became the title of his magazine, pronounced "nom-en-us."

    Just three years ago, the young artist began combining photography with painting and other mediums. "You can't create with Photoshop what you can with gels, paint and negatives," he says.

    And that's what you see in the Neiman Marcus Art of Fashion spread, in the September 2012 issue of The Book. He takes fashion — key pieces from top designers like Tom Ford, Gucci, Valentino, Alexander McQueen and Stella McCartney — and transforms it into art.

    To capture the designer's inspiration, Heck painted, built magnificent sets that look like room vignettes, and layered in negatives. The McQueen set took three days and about 1,000 roses; the Ford look was a bit more straightforward. He enjoyed working with Mary Katrantzou the most, because her clothing is so bold. "I like to get crazy with it," he says.

     

    ​ Heck certainly has no reason to be modest. He is the youngest photographer ever to be asked to shoot for the Neiman Marcus Art of Fashion spread.

    But his pieces aren't always so bold. A recent photograph of Philip Roth, for the cover of Le Monde's Sunday magazine, is more stark. The dichotomy is simply the nature of his work, he says.

    "[It's] very extreme — either pared down or over-the-top," he says, "Each series I do is different."

    Interestingly, Heck admits to admiring the work of only one other photographer, the late Harry Callahan, a professor at RISD noted for capturing photographs of his wife. Instead he stays focused on his own work and doesn't look at any other fashion photography. In person, he seriously understates the importance of his images.

    Heck certainly has no reason to be modest. He's the youngest photographer ever to be asked to shoot for the Art of Fashion spread, which was established about 20 years ago. And his work stands up against that of Richard Avedon, Annie Lebovitz, Lillian Bassman, Paolo Roversi and Helmut Newton — esteemed photographers from previous years.

    To get a sense of the kind of artist Heck is, instead of focusing on the two pieces he donated to Two x Two (which he failed to mention, by the way), a text he sent the day after the gala simply read, "Well, you missed Alan Cumming perform last night."

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    Shopping Time

    Where to shop in Dallas right now: 6 new stores and finds for July

    Raven Jordan
    Jul 8, 2025 | 12:37 pm
    Barbie's House
    Barbie's House
    Barbie's House

    Summer can often be sleepy when it comes to new store openings, but summer 2025 is not taking a break. This edition of Where to Shop, CultureMap's monthly column of shops and sales, has six new finds, dominated by home decor stores, but also new clothing brands and collections.

    Here's where to shop in Dallas in July 2025:

    Aroma 360
    Home and office fragrance store at Galleria Dallas carries automatic diffusers, reed diffusers, car scents, candles, and sprays. They have a brand new Miami collection, featuring notes like bergamot, pineapple, driftwood, and grapefruit. One signature item is the Mini Pro Scent Diffuser, a $300 automatic diffuser that uses waterless and heatless technology to scent up to 600 square feet.

    Barbie's House
    Barbie Clariday originally founded a home furnishings store in 1999 to serve Houston clients. Now 25 years later, her daughter Jennifer Brown has opened a spinoff in Prosper, offering the same mix of fine furniture, home accessories, gifts, and design services where they'll help find the perfect decorative item or furnish an entire home. They sell bed comforter sets, pillows, chairs, and gifts from brands like Oh My Mahjong and B's Knees candles.

    Conrad Shades
    Luxury window shades brand is now available exclusively inside the Holly Hunt showroom in the Design District. Holly Hunt carries the full catalogue of 150 woven designs, including the recently launched Japanese-inspired Shibui Collection. Highlights include the Indigo and Sakuru shades, crafted from recycled denim fibers, and the Kata shade, which evokes the dying and weaving traditions of Japan.

    OmniThreads 
    Dallas-based clothing brand inspired by spirituality, Greek mythology, and the zodiac is online only, where it sells T-shirts, hoodies, dad hats, and kids shirts. Here's where to get T-shirts for every sign of the Zodiac, from Aries to Pisces, rendered in vivid, graffiti-esque designs and colors. They have an eco-friendly mission, using biodegradable packaging and paperless receipts.

    Sephora
    Beauty chain has opened a location in Allen at the Allen Premium Outlets, next to the Kate Spade store. It's a regular Sephora store, not an outlet, which stocks the usual assortment of cosmetics, skincare, fragrance, and makeup from Glossier, Makeup by Mario, and Summer Fridays. There is no shortage of Sephora locations with 30 in the DFW area including Galleria Dallas, Preston Royal, and Willow Bend in Plano.

    Weekend Academy
    Walmart’s newest private fashion brand fills a space in the fashion market for Gen Alpha, ages 7-14. The tween-specific clothing brand features 65 clothing items for girls and boys including denim, graphic tees, fleece, skirts and dresses, footwear, and accessories, with a majority of items available under $15 and many under $10. Weekend Academy joins Walmart's two other clothing brands for younger shoppers: Wonder Nation brand for kids and No Boundaries brand for Gen Z teens and young adults.

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