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Great Scott

Texas jewelry icon Kendra Scott marks 20-year milestone with very exclusive collection

Hannah J. Frías
Oct 17, 2022 | 2:57 pm
Kendra Scott_Born to Shine

2022 marks 20 years in business for Kendra Scott.

Courtesy of Kendra Scott

Texas entrepreneur, designer, Shark Tank guest shark, and philanthropist Kendra Scott is reaching a big milestone this year. After starting her jewelry business from home with just $500, the female founder marks two decades in business in 2022, and she's releasing a special collection to celebrate.

Nowadays, Austin-based Kendra Scott is a household name, and customers of every age deem her chic, affordable accessories to be essential wardrobe staples. The hashtag #KendraScott trends every year during rush season for Greek societies at colleges across the country, with 131.3 million views to date.

”I am so proud of what my team and I have been able to create over the past 20 years at Kendra Scott," she tells CultureMap via email. "It’s incredible to see an idea that started in my spare bedroom turn into a fashion brand with over 2,600 employees and 130 stores nationwide. As a company comprised primarily of women, our core values of Family, Fashion, and Philanthropy are at the forefront of everything we do and have played a huge role in our success today."

Even 20 years later, Scott stays true to those core values of family, fashion, and philanthropy, giving back to local, national, and international organizations every year. To date, she has donated over $50 million in philanthropic efforts; partnered with over 10,000 local causes through the Kendra Gives Back program, virtually and in-person; funded over 6,000+ research hours dedicated to improving treatment and prevention of metastatic breast cancer; and raised over $475,000 to support families touched by tragedy in national and local disasters.

As part of celebrating 20 years in business, Scott is releasing a limited edition 20th Anniversary Collection for the holidays.

Kendra Scott 20th Anniversary Collection The extremely limited collection launches Friday, October 14.Courtesy of Kendra Scott

With just three styles, the special collection features a Dira gold diamond 38mm watch in ivory and mother-of-pearl ($8,995); the elegant Ellen 14K yellow gold drop earrings in white diamond ($4,500); and a delicate Dira 14K gold cushion pendant necklace with yellow lab-grown diamonds ($4,000). The extremely limited collection launched Friday, October 14, and will only have 20 pieces of each style available for purchase.

"I cannot wait for the next 20 years," Scott shared, "to continue to show up for our customers, support our communities, and create beautiful, timeless jewelry for all.”

jewelry fashion-beauty celebrities
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Busted

Counterfeit Richard Mille watches worth $2.6M seized at DFW Airport

Stephanie Allmon Merry
Oct 23, 2026 | 1:34 pm
counterfeit Richard Mille watch
Photo courtesy of U.S. Customs and Border Protection
A counterfeit Richard Mille watch seized at DFW Airport.

Eleven counterfeit Richard Mille watches with a potential retail value of $2.6 million have been seized by U.S. Customs and Border Protection officers at Dallas Fort Worth International Airport.

According to a release from the agency, the watches, shipped from China and bound for destinations across the southeastern United States, were found to bear fake trademarks belonging to the Swiss luxury watchmaker. CBP trade experts determined the watches were inauthentic and intercepted the shipment, the agency says.

To be clear: The $2.6 million figure represents what the watches would have been worth at the manufacturer's suggested retail price had they been genuine, not the value of the knock-off pieces.

“The sale of fake goods often funds criminal organizations involved in money laundering, drug trafficking, and other illicit trade,” CBP Area Port Director Jayson Ahern says in the release. “Our CBP officers are on the front lines every day guarding against defrauders, while protecting legitimate American businesses who are often harmed by these criminal organizations.”

Counterfeit watches are among a range of products targeted by CBP, which says handbags, wallets, apparel, footwear, jewelry, and consumer electronics are also frequently faked.

"Illegitimate sales are some of the most profitable transnational crimes," the agency says in the release. "Counterfeiters sell inauthentic versions of popular products in response to trends, often through online sources, which adversely impacts legitimate U.S. businesses.

These items include fake medications, perfumes, cosmetics, children’s toys and costumes, fashion, jewelry, and luxury products, and unsafe electronics and automotive parts, which can pose serious health and safety risks as they are often made with substandard or harmful materials."

Counterfeit goods can often be spotted by their inferior quality, they say: "Peeling labels, low-quality ink or printing errors on the packaging, and the quality of the packaging can be signs that the product you purchased may not be legitimate. Counterfeit apparel and handbags may feature poor or uneven stitching, be improperly sized, or not exist as a product the designer brand produces at all. The performance of counterfeit electronics is often marked by short battery life and regular overheating."

CBP recommends buying directly from brand owners or authorized retailers and checking online sellers' reviews and contact information before making a purchase. Its Truth Behind Counterfeits campaign offers more information about spotting fake merchandise and understanding the risks.

"Remember that if the price of a product seems too good to be true, it probably is," they say.

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