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    Great Scott

    Texas jewelry icon Kendra Scott marks 20-year milestone with very exclusive collection

    Hannah J. Frías
    Oct 17, 2022 | 2:57 pm
    Kendra Scott_Born to Shine

    2022 marks 20 years in business for Kendra Scott.

    Courtesy of Kendra Scott

    Texas entrepreneur, designer, Shark Tank guest shark, and philanthropist Kendra Scott is reaching a big milestone this year. After starting her jewelry business from home with just $500, the female founder marks two decades in business in 2022, and she's releasing a special collection to celebrate.

    Nowadays, Austin-based Kendra Scott is a household name, and customers of every age deem her chic, affordable accessories to be essential wardrobe staples. The hashtag #KendraScott trends every year during rush season for Greek societies at colleges across the country, with 131.3 million views to date.

    ”I am so proud of what my team and I have been able to create over the past 20 years at Kendra Scott," she tells CultureMap via email. "It’s incredible to see an idea that started in my spare bedroom turn into a fashion brand with over 2,600 employees and 130 stores nationwide. As a company comprised primarily of women, our core values of Family, Fashion, and Philanthropy are at the forefront of everything we do and have played a huge role in our success today."

    Even 20 years later, Scott stays true to those core values of family, fashion, and philanthropy, giving back to local, national, and international organizations every year. To date, she has donated over $50 million in philanthropic efforts; partnered with over 10,000 local causes through the Kendra Gives Back program, virtually and in-person; funded over 6,000+ research hours dedicated to improving treatment and prevention of metastatic breast cancer; and raised over $475,000 to support families touched by tragedy in national and local disasters.

    As part of celebrating 20 years in business, Scott is releasing a limited edition 20th Anniversary Collection for the holidays.

    Kendra Scott 20th Anniversary CollectionThe extremely limited collection launches Friday, October 14.Courtesy of Kendra Scott

    With just three styles, the special collection features a Dira gold diamond 38mm watch in ivory and mother-of-pearl ($8,995); the elegant Ellen 14K yellow gold drop earrings in white diamond ($4,500); and a delicate Dira 14K gold cushion pendant necklace with yellow lab-grown diamonds ($4,000). The extremely limited collection launched Friday, October 14, and will only have 20 pieces of each style available for purchase.

    "I cannot wait for the next 20 years," Scott shared, "to continue to show up for our customers, support our communities, and create beautiful, timeless jewelry for all.”

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    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

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