Cowgirl up

Chic Texas boot brand corrals new boutique at Dallas' NorthPark Center

Tecovas was founded in 2015 in Austin.

Photo courtesy of Tecovas

Western boot stores are a dime a dozen across Dallas-Fort Worth, so it's rare when a new one represents a "first" for a brand. But here we are with a "first" for Tecovas, the hip, fast-growing, Austin-based bootmaker. The company is opening its very first boutique inside a shopping mall, and the mall they've chosen is Dallas' NorthPark Center.

Tecovas NorthPark opened Friday, June 30 on level one, in NorthCourt, between Vuori and the coming-soon Nike store.

The 5,406-square-foot store carries boots, bags, apparel, and accessories. It also offers complimentary boot shines and free beverages (including local beer) while guests browse and try on merchandise.

Also unique to the store is a Personalized Letter Stamping area, allowing customers to personalize all leather accessories with complimentary custom debossing in-store.

The store's rugged-yet-warm design is influenced by "the context and environment that led to the development of the Western boot - but modernized in a way that feels fresh and supports the timeless and constantly evolving product line," press materials say. "The store's handmade feel and playful collection of decor is informed by the intricately detailed objects such as belts, saddles, and spurs that accompanied the idyllic cowboy and his place within the vast frontier."

This is Tecovas' 30th store nationwide and second in Dallas proper, after the flagship on Henderson Avenue. There are also Tecovas locations in the Fort Worth Stockyards and Plano's Legacy West. A Southlake location is slated to open this fall.

"The Dallas expansion is an exciting step for the brand and comes on the heels of successful openings in Tennessee, California, Kansas, Louisiana, and Arkansas over the past few months," a company spokesman says.

A grand opening weekend will take place July 7-9 and will include live music, cocktails, giveaways, and more. The first 50 customers to arrive on Friday, Saturday, and Sunday will receive a free Tecovas canvas tote, custom Tecovas YETI Mug, and koozie.

Regular store hours are 10 am-8 pm Monday-Saturday and 12-6 pm Sunday.

Northpark Retail Tecovas openings shopping

haberdasher news

Shark Tank dealmaker's menswear brand lands in Dallas' West Village

Collars & Co.

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An innovative menswear brand that got a thumbs-up on Shark Tank will open the doors to its second North Texas store in time for holiday shopping: Collars & Co., creators of a unique collared polo-style shirt, is opening at 3699 McKinney Ave. Suite C313, in Dallas’ West Village.

The new store is expected to open in November, a press release says, which is about a year after Collars & Co. opened its first storefront in Southlake Town Square.

Collars & Co.'s claim to fame is the patent-pending Dress Collar Polo, which combines a soft shirt with a crisp collar. It's been called a game changer in the industry by Forbes magazine.

CEO Justin Baer founded the company in 2021.

"Collars & Co. was created because we hated wearing dress shirts under our sweaters and jackets everyday to work in NYC," Baer said in a statement. "It was always uncomfortable, hot, a pain to get on and then after wearing them, we would have to have our expensive dress shirts dry cleaned."

Since securing a $1 million deal with Dallas' Mark Cuban and Peter Jones on Shark Tank in 2022, Collars & Co. has unveiled a full line of men's clothes including jackets, blazers, shoes, shorts, T-shirts, and pants, and have also expanded into women's wear and accessories, although the DFW-area stores sell men's clothes only.

Baer says his pieces are designed to make getting dressed easier, with versatile styles that can be worn on their own or layered together.

Stepping into a Collars & Co. store, he adds, is "an invitation for our customers to step into our world of elevated comfort and sharp style."

Investor Mark Cuban, a long time resident of Preston Hollow, just a few miles from West Village, said in a statement that he is pleased with the brand's expansion and physical stores.

“Collars & Co. solved a real problem for guys who want to look sharp without being uncomfortable, and Dallas is my hometown, so I couldn’t be prouder to see the brand open its doors in West Village.”

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