Chic Texas boot brand corrals new boutique at Dallas' NorthPark Center
Western boot stores are a dime a dozen across Dallas-Fort Worth, so it's rare when a new one represents a "first" for a brand. But here we are with a "first" for Tecovas, the hip, fast-growing, Austin-based bootmaker. The company is opening its very first boutique inside a shopping mall, and the mall they've chosen is Dallas' NorthPark Center.
Tecovas NorthPark opened Friday, June 30 on level one, in NorthCourt, between Vuori and the coming-soon Nike store.
The 5,406-square-foot store carries boots, bags, apparel, and accessories. It also offers complimentary boot shines and free beverages (including local beer) while guests browse and try on merchandise.
Also unique to the store is a Personalized Letter Stamping area, allowing customers to personalize all leather accessories with complimentary custom debossing in-store.
The store's rugged-yet-warm design is influenced by "the context and environment that led to the development of the Western boot - but modernized in a way that feels fresh and supports the timeless and constantly evolving product line," press materials say. "The store's handmade feel and playful collection of decor is informed by the intricately detailed objects such as belts, saddles, and spurs that accompanied the idyllic cowboy and his place within the vast frontier."
This is Tecovas' 30th store nationwide and second in Dallas proper, after the flagship on Henderson Avenue. There are also Tecovas locations in the Fort Worth Stockyards and Plano's Legacy West. A Southlake location is slated to open this fall.
"The Dallas expansion is an exciting step for the brand and comes on the heels of successful openings in Tennessee, California, Kansas, Louisiana, and Arkansas over the past few months," a company spokesman says.
A grand opening weekend will take place July 7-9 and will include live music, cocktails, giveaways, and more. The first 50 customers to arrive on Friday, Saturday, and Sunday will receive a free Tecovas canvas tote, custom Tecovas YETI Mug, and koozie.
Regular store hours are 10 am-8 pm Monday-Saturday and 12-6 pm Sunday.