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Dallas' first ugly Christmas sweater shop for 2024 is about to open

Attractive person wearing ugly Christmas sweater.

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It doesn't seem possible but the first ugly Christmas sweater shop for the 2024 season is about to open: It's The Ugly Christmas Sweater Shop, and it's returning to what is a surprising location for a sweater shop – inside Punch Bowl Social, the restaurant bowling entertainment destination in Deep Ellum, where it will hold forth as a limited-time pop-up during the holidays.

The Ugly Christmas Sweater Shop will run from Friday, November 15 to Tuesday, December 24, during Punch Bowl Social’s regular hours: Monday-Thursday from 4 pm-12 am; Friday-Saturday from 11 am-2 am, and Sunday 11 am-12 am.

Guests can peruse an assortment of upcycled and brand new holiday sweaters, ranging in price from $15 to $40, while sampling seasonal cocktails and shareable dishes, not to mention the venue's holiday décor and games including bowling, karaoke, darts, and arcade games.

The Ugly Christmas Sweater Shop was founded in 2013 by Dallas-based vintage clothing guru Jeremy Turner after he noticed a demand at his mobile thrift store. First covered by none other than CultureMap, his shop went on to become national news, influencing hordes of hipsters everywhere to embrace the sweaters in an ironic manner.

Turner took a multi-year hiatus during COVID but relaunched at Punch Bowl Social Dallas in 2023. In 2024, in addition to Dallas, he'll expand to Chicago and Austin for the first time.

“Following the successful launch of the pop-up series last year, we’re excited to continue our partnership with Jeremy and The Ugly Christmas Sweater Shop to spread some holiday cheer in Dallas” said Jencey Keeton, chief marketing officer of Punch Bowl Social. “During this year’s activation, we’ll be showcasing a collection of over-the-top holiday-inspired knits that are guaranteed to bring an extra touch of merriment this season.”

“I’m thrilled to be bringing The Ugly Christmas Sweater Shop back to Punch Bowl Social this year to inspire Dallasites to get into the holiday spirit,” said Turner. “Together, we’ve created a whimsical shopping experience that will be a fun and memorable way to celebrate the holidays.”

In addition to the sweaters, Punch Bowl Social will be pouring cocktails, zero proof and punch, including To Me, You are Perfect, a fruit-forward punch served by the bowl or single cup; We Slept In!, a twist on the classic margarita; I Triple-Dog-Dare Ya, an old fashioned served with Ralphie glasses and a pickled filthy cherry and Son of a Nutcracker, an espresso martini also available in a N/A version, along with a variety of eats.

Shopping news

Charleston jewelry boutique Hart makes Texas debut on Dallas' Knox St.

Photo by Kathy Tran

The new HART Dallas boutique at 3212 Knox St.

Charleston-based personalized jewelry brand Hart is debuting its first Texas boutique in Dallas, and it couldn't have picked a better spot than the bustling Knox Street district.

The boutique will open Saturday, August 29 at 3212 Knox St., marking the company's fifth retail location nationwide, after stores in Charleston, New York, Nashville, and Nantucket.

According to a release, the Dallas shop will offer Hart's (officially styled HART) popular collection of talismans, chains, cords, bezel jewelry, earrings, and gemstone strands, designed to be mixed and layered. The brand is particularly known for personalized jewelry, with shoppers able to work one-on-one with a member of the Hart team to select symbols and talismans for a custom piece.

The Dallas location will also carry a collection of pieces created specifically for the Texas market, the owners say.

HART Exclusive Dallas charms at Hart.Photo by Kathy Tran

For the store's design, Hart worked with Dallas firm Burkle Creative, which specializes in residential, hospitality, and retail interiors.

"Hart has built a brand around meaningful pieces that tell a story, so our approach was to create a retail environment that feels equally personal," says Javier Burkle, Burkle Creative principal and creative director, in the release. "We wanted the Dallas store to honor Hart's Charleston heritage while embracing the spirit of Texas, blending their unique character and a sense of discovery throughout the space.

"The result is a store that feels like stepping into the home of a well-traveled collector, where every detail invites customers to explore and connect with the brand."

The Dallas opening follows Hart's move into a permanent New York flagship on Bleecker Street in the West Village.

"Dallas has one of the most stylish, confident, and individualistic customer bases in the country," says Hart Hagerty, Hart chief creative officer. "We've been inspired by the Dallas woman for years, her boldness, her sense of self, her commitment to dressing with intention. We are so excited to finally be here."

Curry Hagerty, Hart's CEO, said Dallas has been a hot market for the brand online and through local wholesale partners Clover and St. Bernard. Now they're bringing everything directly to Dallas shoppers.

"Dallas has consistently been one of our top markets for online sales," Hagerty says. "We also have strong wholesale relationships already in the market through Clover and St. Bernard, so we know this customer and she knows us. Opening in Dallas was less a question of if and more a question of when."

HART Dallas Hart joints the bustling Knox St. shopping and dining district.Photo by Kathy Tran

Hart's new store will be part of the Knox Street shopping and dining district, near the Katy Trail and surrounded by more than 70 shops and restaurants.

A grand opening event will take place Saturday, August 29 beginning at 10 am. The first 50 people will receive a custom Hart Dallas tote, custom bandana, and $50 gift card. A latte art cart will be on site to supply sustenance.

Once fully open, the Dallas boutique will be open 10 am-7 pm Monday-Saturday and 10 am-6 pm Sunday.

knox district knox street jewelry shopping