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    Pop Quiz

    This new-to-Texas service handles every step of your kitchen or bath remodel

    CultureMap Create
    Aug 28, 2023 | 12:00 pm

    Turning your current home into your dream home might feel like a constant work in progress, but you don't have to go it alone. And even better, you can get it all done, from design to demo to reveal, with one company.

    Dwellify is an online remodeling company that offers simple and affordable one-stop solutions for renovating kitchens and baths.

    It has its own team of in-house designers and trusted contractors, and a Remodel Coordinator who will manage every step of the construction process for you. Simply put, it takes the guesswork and long timelines out of what can traditionally be an exhaustive and costly experience.

    Start by taking Dwellify's online Style Quiz to determine the project requirements and your unique design style. Are you a Scandinavian supporter or more midcentury modern? The quiz identifies signature design traits, materials, and even a little bit of history for each style.

    From there, a Dwellify designer will help finalize the layout and design. You'll receive a custom Dwellify Design Box with material samples and finishes from best-in-class national brands so you can see, touch, and mull them over in the comfort — and lighting — of your own home.

    Once all your selections are set, you're assigned a Remodel Coordinator (who will act as your liasion and oversee the construction process) and a local field team (who will confirm measurements and technical requirements).

    You can even follow along with the renovation process and communicate directly with your coordinator from the Dwellify app or website. The highly transparent interface tracks tasks and schedules, meaning no detail gets overlooked.

    Unlike traditional renovation models, Dwellify's standard timeline starts at just six weeks and the final estimate established for the final design remains the same throughout — with no hidden fees or costs.

    Dwellify has completed more than 10,000 remodels across the country, with a focus on homes in Arizona, Utah, Florida, and Texas.

    "If I showed you the original kitchen compared to the new one, you wouldn’t believe it is the same space," say customers Rob and Jessica D. "From start to finish it was a great experience. Dwellify offers a great selection of products and finishes, and I was immediately excited to see the finished product. Our contractor was awesome and did an amazing job. The quality of his work was fantastic! Our project manager was always available and did a great job communicating with us and keeping us aware of the process."

    To get started on making your ideal kitchen or bath a reality, visit Dwellify today.

    Dwellify kitchen

    Photo courtesy of Dwellify

    Follow the progress of your project on the mobile app.

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    Floral studio in booming Celina blossoms with plans for full flower shop

    Karen Chaney
    Jun 10, 2026 | 3:24 pm
    Greenologie Flower Shop
    Photo by Karen Chaney
    Greenologie Flower Shop floral designers Julie Holland (left) and Rebecca Calvert have big plans for the future.

    Tucked behind the sprawling grounds of Shades of Green, a 10-acre garden center in Celina, sits a house where Rebecca Calvert and Julie Holland often work into the wee hours creating floral arrangements for their Greenologie Flower Shop.

    Open since June 2025, Greenologie is a boutique floral design studio that offers handcrafted floral arrangements, flower delivery or pick-up, floral design workshops, and wedding and event floral design services. For the last year, Calvert and Holland have been operating from Shades of Green, by appointment only.

    But the floral business is booming in Celina - one of the fastest-growing cities in the country - and the duo has ambitious plans to transform the floral business into a traditional flower shop. They're used to putting in the long hours it will take to make it grow.

    “We flower-design a lot at nighttime,” Calvert says. “We always joke — because the lighting isn't great — that we're kind of designing in the dark. The next day we get over there, and we're like, oh, it's really, really beautiful.”

    In addition to making custom floral arrangements, Greenologie also offers flower arranging classes for the public, including the upcoming Sips & Stems: Wine Glass Flower Arranging Night, on July 15 at Valley Vines in Celina.

    Last fall, the company launched a porch decorating service called Pumpkin Porch Party, which featured multi-colored pumpkins, gourds and seasonal flowers. It was a hit, and they plan to offer the service again this year.

    “People pay you to zhuzh up their porch,” Calvert says. “We launched it last minute, and it went really well. We did about 30 porches over North Texas and it was super fun.”

    Greenologie Greenologie will offer Pumpkin Porch Party in the fall.Photo courtesy of Greenologie

    Calvert co-owns Greenologie and Shades of Green Nursery + Landscape with her husband, Jarratt Calvert. Flowers are a family business.

    Rebecca Calvert’s father, Jeff McCauley, opened Shades of Green in 1977 with a childhood friend while they were students at Texas A&M University. The first Shades of Green garden center opened in McKinney in 1988 before relocating to Frisco in 1994. In 2022, a second location opened in Celina, which is now the company’s sole Shades of Green garden center.

    Calvert and Holland have to be nocturnal florists because of their day jobs at Shades of Green.

    After graduating from Texas A&M University with a degree in communications, Calvert, a longtime Celina resident, spent nearly a decade working in corporate human resources. Following the birth of her first child, she decided to leave the corporate world and found a new way to use her HR experience through her work at Shades of Green.

    “I would say [Shades of Green] is the job I have to do, and Greenologie is the job I get to do,” Calvert says.

    Holland, the garden center manager and a Celina resident, earned a degree in agricultural services and development with a focus on horticulture at Tarleton State University. Prior to beginning her career at Shades of Green four years ago, she taught floral and horticulture classes and ran a flower shop from her classroom. Holland traces her botany bond back to her grandmother, whose flower shop she loved visiting as a young girl.

    Greenologie Flowers used in Greenologie arrangements are sourced from Trader Joe’s and from Rebecca Calvert’s Celina home garden.Photo by Karen Chaney

    Calvert says she and Holland share responsibilities as well as a similar design aesthetic.

    “We are more on the contemporary side — whimsical is a good word,” Calvert says. “We've done a few events and weddings where it was kind of copy and paste, and that's great too. But we both have the most fun whenever we can design without any constraints.”

    The owners' goal is to open their own brick-and-mortar shop in the next five years. For now, orders placed online for Greenologie can be delivered or picked up at Shades of Green, 1213 E. Sunset Blvd., Celina.

    “Greenologie will have its actual own little flower shop next to the Shades of Green storefront,” Calvert says. “It will be a traditional flower shop with gifts and a flower bar to pick your flowers from.”

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