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    Find Your Perfect Doorknob

    New homebuilding app helps users avoid costly mistakes with a click

    Jonathan Rienstra
    Dec 12, 2013 | 8:46 am

    When it comes time to building or remodeling a home, the to-do list can be a mile long, and that’s before you even get to things like picking out fixtures for the guest bathroom. But a new app from Dallas homebuilder Bob Hoebeke called BuildCHX promises to put all the information and planning in the palm of your hand.

    Whether it’s about knowing how a builder is drawing up your contract; how to find imperfections before it’s too late; or being able to keep all of your tiles, wallpapers and other design choices in one spot, BuildCHX is crafted to create a chronological step-by-step tool for the consumer.

    ​“Surprise is the enemy of any remodeling or building project,” says homebuilder Bob Hoebeke.

    Hoebeke, who has been in the homebuilding biz for 35 years, says he created the app after seeing too many projects run into avoidable — and costly — roadblocks.

    “Surprise is the enemy of any remodeling or building project,” he says. “The more info we can provide, the less risk the user has of encountering a surprise that costs time and money.”

    The app works by providing a check list of reading material designed to keep projects on track and ensuring that each step is taken in the proper order so that there’s no need to go back later to fix a costly mistake.

    “A lady who was rebuilding her house after it had burned down contacted us after she downloaded the app,” Hoebeke says. “She was just at the foundation stage, but she had gone through the previous steps and realized she had missed something, so she made a quick call [to her builder] and saved $275.”

    BuildCHX also features a Pinterest-esque section that allows users to catalogue all of their design choices, from cabinetry to roofing to interior lighting. Instead of an accordion folder full of magazine clippings, each aesthetic choice is stored in the app.

    And with the TeamShare option, the user can send selections or notes to everyone on the team, ensuring an open line of dialogue between everyone. By making it easier for the user, it makes the project easier for the builder.

    “One of the hardest things about building is collecting selections from homeowners,” Hoebeke says. “Just think in terms of the universe of possibilities. They can be overwhelmed with information, with all selections need to be made. We’ve seen clients really struggle with ‘this one or that one,’ so this really helps the process.”

    Because the app allows for up to 10 different projects, it also means that interior designers and builders can keep multiple developments at their fingertips, without having to cycle through files on a computer just to find the ceramic tile that one of their clients is referencing in an email.

    The app has only been out since late October, but Hoebeke says that he’s been pleased by the response so far. It’s currently only available for iOS, but an Android version is expected to be released by the end of the year.

    “The app gets everyone to follow along and sing off same sheet of music,” he says.

    Dallas homebuilder Bob Hoebeke created the BuildCHX app to help consumers avoid surprises that cost them time and money.

    BuildCHX
    Photo courtesy of Ebby.com
    Dallas homebuilder Bob Hoebeke created the BuildCHX app to help consumers avoid surprises that cost them time and money.
    unspecified
    news/home-design
    news/innovation

    Floral studio in booming Celina blossoms with plans for full flower shop

    Karen Chaney
    Jun 10, 2026 | 3:24 pm
    Greenologie Flower Shop
    Photo by Karen Chaney
    Greenologie Flower Shop floral designers Julie Holland (left) and Rebecca Calvert have big plans for the future.

    Tucked behind the sprawling grounds of Shades of Green, a 10-acre garden center in Celina, sits a house where Rebecca Calvert and Julie Holland often work into the wee hours creating floral arrangements for their Greenologie Flower Shop.

    Open since June 2025, Greenologie is a boutique floral design studio that offers handcrafted floral arrangements, flower delivery or pick-up, floral design workshops, and wedding and event floral design services. For the last year, Calvert and Holland have been operating from Shades of Green, by appointment only.

    But the floral business is booming in Celina - one of the fastest-growing cities in the country - and the duo has ambitious plans to transform the floral business into a traditional flower shop. They're used to putting in the long hours it will take to make it grow.

    “We flower-design a lot at nighttime,” Calvert says. “We always joke — because the lighting isn't great — that we're kind of designing in the dark. The next day we get over there, and we're like, oh, it's really, really beautiful.”

    In addition to making custom floral arrangements, Greenologie also offers flower arranging classes for the public, including the upcoming Sips & Stems: Wine Glass Flower Arranging Night, on July 15 at Valley Vines in Celina.

    Last fall, the company launched a porch decorating service called Pumpkin Porch Party, which featured multi-colored pumpkins, gourds and seasonal flowers. It was a hit, and they plan to offer the service again this year.

    “People pay you to zhuzh up their porch,” Calvert says. “We launched it last minute, and it went really well. We did about 30 porches over North Texas and it was super fun.”

    Greenologie Greenologie will offer Pumpkin Porch Party in the fall.Photo courtesy of Greenologie

    Calvert co-owns Greenologie and Shades of Green Nursery + Landscape with her husband, Jarratt Calvert. Flowers are a family business.

    Rebecca Calvert’s father, Jeff McCauley, opened Shades of Green in 1977 with a childhood friend while they were students at Texas A&M University. The first Shades of Green garden center opened in McKinney in 1988 before relocating to Frisco in 1994. In 2022, a second location opened in Celina, which is now the company’s sole Shades of Green garden center.

    Calvert and Holland have to be nocturnal florists because of their day jobs at Shades of Green.

    After graduating from Texas A&M University with a degree in communications, Calvert, a longtime Celina resident, spent nearly a decade working in corporate human resources. Following the birth of her first child, she decided to leave the corporate world and found a new way to use her HR experience through her work at Shades of Green.

    “I would say [Shades of Green] is the job I have to do, and Greenologie is the job I get to do,” Calvert says.

    Holland, the garden center manager and a Celina resident, earned a degree in agricultural services and development with a focus on horticulture at Tarleton State University. Prior to beginning her career at Shades of Green four years ago, she taught floral and horticulture classes and ran a flower shop from her classroom. Holland traces her botany bond back to her grandmother, whose flower shop she loved visiting as a young girl.

    Greenologie Flowers used in Greenologie arrangements are sourced from Trader Joe’s and from Rebecca Calvert’s Celina home garden.Photo by Karen Chaney

    Calvert says she and Holland share responsibilities as well as a similar design aesthetic.

    “We are more on the contemporary side — whimsical is a good word,” Calvert says. “We've done a few events and weddings where it was kind of copy and paste, and that's great too. But we both have the most fun whenever we can design without any constraints.”

    The owners' goal is to open their own brick-and-mortar shop in the next five years. For now, orders placed online for Greenologie can be delivered or picked up at Shades of Green, 1213 E. Sunset Blvd., Celina.

    “Greenologie will have its actual own little flower shop next to the Shades of Green storefront,” Calvert says. “It will be a traditional flower shop with gifts and a flower bar to pick your flowers from.”

    celinacelina growthflower shopfloral design
    news/home-design
    news/innovation
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