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The Whole Story

Whole Foods co-founder John Mackey on conscious capitalism, a new narrative for business

Aleksander Chan
Jan 20, 2013 | 8:00 am

In his new book, Conscious Capitalism, Whole Foods co-founder John Mackey extols the virtues of a business acumen that values everyone along the production and consumption line. We caught up with him to discuss conscious capitalism's finer details.

CultureMap: Help us pin down "conscious capitalism" more concretely: Is it a management style? An attitude change? Creed? What's a good way to describe the idea to consumers?

John Mackey: It’s a way of thinking about the higher purpose of a business, the relationship that business has with its key stakeholders and the impact it has on the world. It is a new business narrative explaining that business is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.

“Businesses have the power to help evolve humanity upward through continuous improvement,” Mackey says.

CM: Plenty of businesses have done very well by not practicing conscious capitalism. Why change?

JM: These businesses have been competing against other businesses that are also not practicing conscious capitalism. However, our research shows that more conscious businesses tend to out-compete less conscious businesses over the long-term.

Businesses that are only about maximizing profits will not win out in the end. It’s time to revolutionize capitalism and show that businesses are the greatest value creators in the world. Businesses have the power to help evolve humanity upward through continuous improvement.

CM: A lot the companies cited in your book as examples as practitioners of conscious capitalism are Fortune 500 companies like Apple. How can smaller, newer businesses or people looking to break into the market stick to their conscious capitalism guns when they have significantly less money? In other words, how do they negotiate giving up short-term gains for long-term gains when so many young businesses fail?

JM: The fact is there are thousands of smaller businesses embracing conscious capitalism right now. Raj and I highlight well-known companies in the book, but there are so many smaller companies that create positive impacts for customers, employees, suppliers, communities and the environment, resulting in exceptional customer experiences, less turnover, lower overhead costs, higher profits and sustained growth.

It’s a common mindset to believe that if someone wins, someone else must lose, but, in business, this is not the case. Business is not a zero sum game. It is actually the ultimate positive sum game. When businesses operate with purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes.

“Young businesses that adopt conscious capitalism and integrate it at their core will be more successful over the long-term,” he says.

Young businesses that adopt conscious capitalism and integrate it at their core so that all stakeholders benefit will be more successful over the long-term.

CM: Do any distinct examples of conscious capitalism in companies other than Whole Foods immediately come to mind? What are some things other businesses are doing that exhibit the tenets of conscious capitalism?

JM: In the book we highlight lots of companies like Southwest Airlines and The Container Store here in Texas. Nordstrom, UPS, REI, Google and Amazon are well-known brands we cover. POSCO and Tata are two companies based outside of the U.S. that we highlight.

The main thing all of these companies are doing is considering all of their stakeholders in business decisions. These stakeholders include the community and the environment, and societal alignment is an intrinsic part of a conscious company’s philosophy and operating model.

That’s what’s different. It’s not like more traditional businesses that are focused primarily on profit maximization that think about societal impact after the fact and add on a corporate social responsibility program to fight off criticism or make up for neglecting communities and the environment.

CM: What's next for Whole Foods?

JM: Our higher purpose is constantly evolving by tapping into our heightened level of consciousness for the good of Whole Foods Market, our stakeholders and for society as a whole. Right now, we are focusing on keeping all of our stakeholders happy by practicing conscious capitalism and helping spread this way of doing business to companies around the world.

We are also focusing on contributing being solution to improving the health of Americans by providing education and healthy foods. We are working on improving agricultural systems to make them more sustainable and humane, yet more efficient. And, we are helping end poverty on planet Earth through micro-loans to women in developing countries.

------------------------------------

John Mackey will speak alongside Container Store CEO Kip Tindell at Whole Foods Market (Preston/Royal) on Tuesday, February 19, followed by a signing of his book.

unspecified
news/innovation

Innovation Station

8 big inventions with Dallas-Fort Worth ties make Time's best of 2026

John Egan
Oct 20, 2026 | 1:30 pm
Colossal Biosciences hatched egg
Photo courtesy of Colossal Biosciences
Colossal Biosciences has built an artificial egg.

Some of the year’s most buzzworthy innovations have a North Texas connection. Eight inventions tied to Dallas-Fort Worth — including a phone that blocks nosy neighbors, a self-driving 18-wheeler, and a lab-made egg — have landed on Time magazine’s list of the 300 best inventions of 2026.

Here’s a look at the DFW-connected winners, starting with the ones you might find in your own home.

Samsung
Plano-based Samsung Electronics America pulled off a hat trick this year, with three products making Time’s list.

First up is the Galaxy S26 Ultra smartphone. It packs a more powerful camera, Galaxy AI features, and pro-level content creation tools. But Time singled out its new built-in privacy display as the phone’s “biggest selling point.” The feature dims the screen when viewed from an angle, making it “nearly impossible” for the person next to you on the plane to read your texts.

Samsung S26 Ultra smartphone Samsung's Galaxy S26 Ultra smartphone is recognized for its new built-in privacy display.Photo courtesy of Samsung Electronics America/PR Newswire

Samsung’s Bespoke AI Family Hub refrigerator also got smarter. When AI first came to the Family Hub in 2024, it could recognize some fresh foods, but you still had to log packaged items by hand, Time noted. Now, with Google Gemini built in, the fridge can identify more than 2,000 packaged foods, read handwritten labels, and warn you when food is about to expire. It then uses what’s inside to build grocery lists and suggest recipes, so that half-used jar of pesto might finally see the light of day.

And for gamers, there’s the Odyssey G8 monitor. Its 6K resolution leapfrogs the 4K standard, delivering what Samsung calls “exceptional visual clarity and detail” on a screen big enough for gaming and multitasking.

OxeFit
Plano-based OxeFit’s XS1 Peak is about the size of a treadmill but works like an entire gym. It can be set up for strength training, simulated skiing or kayaking, Pilates, or rowing.

What makes it stand out is a built-in virtual spotter. According to Time, the machine “uses AI, computer vision and sensors to correct the user’s form, change resistance in the middle of a rep and reduce the weight when the user is struggling, much like a human spotter.”

When the workout’s done, it folds up against the wall like a Murphy bed. Fair warning: The XS1 Peak retails for more than $6,000.

EssilorLuxottica
Parents of nearsighted kids, take note. EssilorLuxottica, the French eyewear giant whose U.S. headquarters is in Farmers Branch, makes Essilor Stellest lenses. The lenses correct nearsightedness while also slowing the eye growth that makes it worse over time.

Stellest is the first and only eyeglass lens authorized by the U.S. Food and Drug Administration to control myopia, Time said. The lenses look like regular glasses but contain 1,021 tiny lenslets. In a U.S. trial of kids ages 6-12, myopia progression slowed by an average of 71 percent over two years compared with standard lenses.

Helpany
If you have a parent or grandparent in senior living, this one may hit home.

Helpany, a startup based in Phoenix that manufactures its devices in DFW, makes Paul, a ceiling-mounted gadget that uses radar and AI to spot subtle changes in how residents move and flag those at higher risk of falling. Helpany says the technology can cut falls by as much as 72 percent.

Aurora Innovation
If you’ve driven I-45 between Dallas and Houston lately, you may have passed a big rig with no one behind the wheel. Last year, Aurora Innovation launched what it calls the country’s first driverless 18-wheeler delivery service on that route.

Aurora driverless trucks Aurora Innovation's driverless 18-wheeler delivery service travels I-45, between Dallas and Houston. Photo courtesy of Aurora

Aurora, based in Pittsburgh with a corporate and operations hub in Coppell, rolled out its second-generation Driver 2 system in July. By September, Driver 2 trucks had logged more than 500,000 driverless miles without a single at-fault crash, Time reported, and the company expects 200 of them on the road by the end of 2026. A proprietary sensor lets the trucks see roughly 10 football fields ahead.

Without a human driver who needs rest, a Fort Worth-to-Phoenix run can take up to 40 percent less time, Time said. “It’s novel. It’s technically extraordinary,” Aurora co-founder and CEO Chris Urmson told Time. “And yet it’s all pretty boring.”

Aurora operates DFW trucking terminals in Aledo and Palmer.

Colossal Biosciences
The list’s most sci-fi DFW entry comes from Dallas-based Colossal Biosciences, the de-extinction company best known for efforts to revive the woolly mammoth and dire wolf.

Colossal built an artificial egg by placing an ultra-thin, transparent silicone membrane inside a rigid 3D-printed cup, letting scientists watch the embryo develop. Twenty-six chickens have already been hatched.

Andrew Pask, Colossal’s chief biology officer, told Time the invention could help critically endangered birds — New Zealand’s kākāpō, for example, a flightless parrot that struggles with low hatching rates.

Elsewhere in Texas
Two companies with ties to the Austin area and one Houston company also landed on the Time list. An Austin company also earned a spot on Time’s “Special Mentions” list.

Cedar Park-based Hyliion landed on Time’s list with its Karno Power Module, a modular generator designed to produce power wherever it’s needed.

The Karno represents a big pivot for the company. Hyliion got its start building electrified powertrains for 18-wheelers before shifting into power generation after acquiring the Karno generator technology from GE Aerospace. Founded in Pittsburgh in 2015, the company relocated to Cedar Park in 2018.

Hyliion recently won a $41.7 million contract from the Office of Naval Research to build 2- and 3-megawatt Karno systems, and trade publication Consulting-Specifying Engineer named the module its 2026 Most Valuable Product.

The other Austin-associated honoree is Moment Energy. As more electric vehicles hit the road, a growing number of their batteries are nearing retirement, while demand for power keeps climbing. Moment Energy found a way to tackle both problems at once, and the innovation landed it on Time’s list.

The company’s Megafactory 1, which opened in Vancouver, Canada, in June, turns old EV batteries into modular energy storage systems for hospitals, factories, data centers, and other big power users. “Our goal is to make sure these batteries don’t end up in landfills,” founder Edward Chiang told Time.

Moment Energy is building a facility in Taylor that will be five times larger, with an opening tentatively set 2028.

In the “Special Mentions” category, Austin-based Renzoe Box gained notice for its refillable custom makeup palette for on-the-go people. Licensed architect René Graham designed the box. She graduated from Houston's Rice University, and was born and raised in Dallas.

In Houston, Utility Global made Time’s list with H2Gen, a system that produces low-cost clean hydrogen from water and industrial off-gases. The company says the process doesn’t require electricity, a notable claim since hydrogen production typically consumes a lot of power.

The startup is on a roll. It has raised $100 million so far in an ongoing Series D round to offer its decarbonization technology at industrial scale around the world.

bests innovation inventions samsung galaxy s26 time colossal biosciences best inventions 2026
news/innovation
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