EV company Lucid opens studio in Plano even despite Texas' idiotic laws
A new electric car company has come to DFW: Lucid Group, a California startup known for its sleek sedans, opened its first Studio location in the state of Texas in Plano, at Legacy West.
According to a release, it's the 29th Lucid Studio and service center location in North America and the 32nd in the world, including a recent opening in Geneva.
Lucid describes its mission as to encourage the adoption of sustainable energy by making the most captivating luxury electric vehicles. The company was initially founded in 2007 as a battery maker but segued into EVs in 2018 when former Tesla engineer Peter Rawlinson came aboard.
Their flagship luxury sedan is the Air, which gets an estimated 520 miles on a single charge and starts at $87,000. The car is produced at Lucid's factory in Casa Grande, Arizona and deliveries are being made to customers in the U.S. and Canada. They're also said to be working on an SUV.
Texas' non-business-friendly laws, specifically laws that favor dealerships, do not allow companies like Lucid to sell directly to consumers, and Lucid Group has filed a lawsuit in Texas claiming that state's rules on automotive dealerships hurt its ability to sell vehicles in the state. (Lucid is not the only one; Tesla is also unable to sell vehicles in Texas.)
For now, the Studio in Plano will alllow customers to experience the brand and obtain information about its products with a Virtual Reality Experience that combines the physical and virtual worlds to showcase finishes and materials.
Additional locations will continue to open as Lucid expands its presence in North America and globally. Customers can visit during normal business hours or can book a personal appointment by contacting Lucid at lucidmotors.com/contact.