Moving up and out

North Texas among top U.S. markets for home sales in master-planned communities

Buyers are flocking to Pecan Square in Northlake.

Dallas-Fort Worth is mastering the art of the master-planned community.

A report released January 4 by RCLCO Real Estate Advisors shows the DFW metro area was home to four of the 50 top-selling master-planned communities last year.

The four DFW communities on the list are:

Magnolia Point, Royse City, from D.R. Horton, ranked 20th (tied) with 660 homes sold (2020 data unavailable).
Pecan Square, Northlake, from Hillwood Communities, ranked No. 41 with 502 homes sold, (down 1 percent from 2020).
Heartland, Heartland (near Forney), from Huffines Communities, ranked No. 42 with 482 homes sold (2020 data unavailable).
Union Park, Little Elm, from Hillwood Communities, ranked No. 47 with 460 homes sold, (down 24 percent from 2020).

“The boom in work-from-home demand drove record master-planned community sales in 2021,” according to John Burns Real Estate Consulting.

Gregg Logan, managing director of RCLCO, says the survey results indicate demand for new single-family homes in master-planned communities remains high, “with favorable demographic tailwinds suggesting this strong demand will continue in 2022.”

However, lingering supply chain woes and the ongoing COVID-19 pandemic have hampered the ability of master-planned communities to capitalize on that demand, Logan adds.

“As these challenges are resolved in the coming months, we are optimistic for the success of master-planned communities in 2022,” he says.

Houston ranks first among all of the metro areas represented on the list. According to the survey, one-fifth of the country’s 50 top-selling master-planned communities last year are in the Houston metro area. Collectively, the 10 Houston-area communities in the top 50 sold 5,773 homes in 2021, according to RCLCO’s data.

In terms of the success of communities in the Houston area last year, Howard Hughes Corp.’s Bridgeland development in Cypress tops the list. According to the survey, Bridgeland sold 713 new homes last year, down 18 percent from 2020. The 713-home tally puts Bridgeland at No. 16 nationally for the most sales at master-planned communities last year.

The top-ranked master-planned community in Texas is Hunt Communities’ Mission Ridge development in El Paso. Last year, the community sold 811 new homes, good enough for a No. 10 ranking in the U.S. The sales figure for 2020 wasn’t available.

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No Cap

Dallas was a top-10 destination for Gen Zers on the move for 2023

Photo by Lance Asper on Unsplash

Who wouldn't want to live in a Gen Z paradise like Dallas?

As Gen Z enters adulthood, many are flocking to the nation's biggest cultural hubs like New York City, Los Angeles — and now Dallas, which had the ninth-highest inflow of Gen Zers in 2023.

Dallas' new reputation as a Gen Z hotspot was unveiled in a recent report by American home improvement brand This Old House, which analyzed migration trends across multiple generations using 2023 U.S. Census Bureau data.

Dallas saw an influx of 13,770 Gen Z residents last year to become the generation's No. 9 most popular city. That's 4,223 more Gen Zers than the net migration rate from 2022, the report found.

Real estate marketplace Zillow seems to agree on a statewide scale, declaring Texas as the No. 1 destination for Gen Zers on the move in 2024.

However, as Gen Z Dallasites may have learned, it's going to take a big bite out of their paychecks to live in such a highly sought after city. A March RentCafe housing cost analysis predicted Gen Z adults living in Dallas are likely to spend over $149,000 on rent by the time they are 30 years old.

While Dallas saw big gains in its Gen Z population last year, many other big cities saw a mass exodus. Plano, for example — which gained 1,295 Gen Z residents in 2022 — lost 4,028 Gen Zers in 2023, the report discovered.

The biggest Gen-Z exodus was in El Paso, with a drop of 5,607 — "a sharp turn from 2022 when the city saw an increase," the report said. "Other cities, including Plano, Texas; Memphis, Tennessee; McKinney, Texas; and Wichita, Kansas, are seeing similar declines."

"Gen X, baby boomers, and the Silent Generation are also moving away from major cities, particularly New York City and Washington, D.C.," the report said. "They’re heading to some of the same cities as Gen Z, including Houston and Jacksonville, Florida."

The top 10 cities that gained the most Gen Z residents in 2023 are:

No. 1 – New York City, New York
No. 2 – Los Angeles, California
No. 3 – Houston, Texas
No. 4 – Philadelphia, Pennsylvania
No. 5 – Chicago, Illinois
No. 6 – San Diego, California
No. 7 – Seattle, Washington
No. 8 – Charlotte, North Carolina
No. 9 – Dallas, Texas
No. 10 – Minneapolis, Minnesota

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