Luxe Urban Living

Dallas’ hottest luxury residence rolls out brand-new condos at unbeatable price

Since opening last spring, The Shelby Residences, a project by The Marquis Group, has wowed Dallasites in search of an urban lifestyle in luxe surroundings. Located in the heart of East Dallas’ new University Crossing neighborhood, the 55-unit development offers prime access to top destinations such as Katy Trail, DART Rail, and Mockingbird Station — just to name a few.

The condos sit on the former site of one of automotive icon Carroll Shelby’s garages and features a decidedly modern aesthetic that nods to the locale’s history. Case in point: the four AC Cobra car hoods painted by a local artist that greet you in the lobby.

Following the overwhelming success of phases I and II, The Shelby Residences is rolling out its third and final phase.

The new one- and two-bedroom units are priced from $193,000 to $381,000; come in a variety of floorplans; and feature a number of premium upgrades, including stainless appliances, plush wool carpeting, and large walk-in closets. Buyers have a choice between two designer color schemes, which offer soft gray or warm brown for their Puccini porcelain wood-planked floors, crystal white or carbon black quartz countertops, and custom shaker cabinets in gray or white.

To celebrate the phase III rollout and to give Dallas residents a peek at all it has to offer, The Shelby Residences is hosting a special event on Tuesday, March 22, 5:30-7:30 pm. Stop by for light bites and beverages, live music from Dan Quinn, and a trunk show from Trunk Club Dallas.

During the event, take a guided tour of the two beautiful model homes designed by Cheryl Ketner Interiors. Don’t miss the residence’s onsite amenities: owners’ lounge with custom furniture, kitchenette and flat screen TV’s; outdoor rooftop terrace with fire pits and seating areas; dog park; and fully equipped fitness center.

“We’re really excited to give potential homeowners the opportunity to experience the cool vibe of University Crossing,” says Shelby sales associate Julie Quigley, “as well as the chic lifestyle to be lived at The Shelby Residences.”

Don’t miss the event to see all that The Shelby has to offer. RSVP to events@theshelbyresidences.com or drop by any time between 5:30 and 7:30 pm. Valet is complimentary. For additional information on The Shelby Residences or to arrange a tour of the property, visit www.theshelbyresidences.com/openhouse or call 214-849-1913.

Following the overwhelming success of phases I and II, The Shelby Residences is rolling out its third and final phase.

Photo courtesy of The Shelby Residences

Following the overwhelming success of phases I and II, The Shelby Residences is rolling out its third and final phase.

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Moving north

$1.5 billion development with working farm takes root in booming Anna

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Anna is a fast-growing city north of Dallas.

The fast-growing Dallas-Fort Worth suburb of Anna, once a small farming community, is poised for even more population growth with the addition of a $1.5 billion master-planned community.

Real estate investment firm Tellus Group broke ground Wednesday, March 25, on the more than 970-acre project, called Sherley Farms. Tellus is marketing the development, located in Collin County, as a wellness-focused, master-planned community with about 3,000 homes and an actively managed organic farm.

First-phase homebuilders are Bloomfield Homes, DRB Homes, Drees Custom Homes, Highland Homes, Homebound, Olivia Clarke Homes, and Perry Homes. The initial model homes will be finished in the spring of 2027.

The Sherley Farms site is five minutes from U.S. Highway 75 and near downtown Anna, which ranked fifth among U.S. cities for population growth from 2023 to 2024. As of July 1, 2024, Anna’s population stood at 31,986, up 14.6 percent from the same date in 2024 and up 183 percent from 2016. Anna’s population is projected to hit 100,000 by 2050.

One standout aspect of the project will be a 65-acre organic farm that supplies fresh produce. Tellus says the “working” farm will serve as an “agricultural anchor and gathering place.”

“Sherley Farms reflects our belief that the future of community development is rooted in wellness, connection, and a deep respect for the land,” says Craig Martin, founding partner and CEO of Tellus Group.

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Anna started as a farming community in 1883. But in recent years, it has transformed into a rapidly growing suburb with more than 7,700 households as of 2024.

Aside from homes, the first phase of Sherley Farms will include an amenity center with a resort-style pool and a portion of the planned green space.

“Sherley Farms is a meaningful investment in Anna’s future, expanding our tax base, attracting new residents, and driving long-term economic growth,” says Kevin Toten, Anna’s mayor pro tem. “This project will generate new economic activity, support local businesses, and strengthen Anna’s position as a destination for high-quality development in North Texas.”

In addition to Sherley Farms, Tellus is developing the Mosaic master-planned community in Celina, the Mirabella gated community in Prosper, and the Meraki master-planned community in Forney. Tellus was the principal developer of the $3 billion Windsong Ranch master-planned community in Prosper.

dallas suburbs anna master-planned community development