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    Time For a Raise

    How much more money you need to earn in 2024 to afford a home in Dallas

    Lindsey Wilson
    Mar 8, 2024 | 2:51 pm
    House fund jar

    You'll need to save a lot more than change.

    Photo by Sandy Millar on Unsplash

    Of all the things that have changed since the coronavirus pandemic began in 2020, one of the most drastic is the residential real estate market.

    In 2020, according to a new report from real estate company Zillow, a household earning $59,000 annually could comfortably afford the monthly mortgage on a typical U.S. home, spending no more than 30 percent of its income with a 10 percent down payment.

    That was below the U.S. median income of about $66,000, meaning more than half of American households had the financial means to afford homeownership.

    Now, the average U.S. home shopper needs to make more than $106,000 to comfortably afford a home.

    That's a difference of more than $47,000 in just four years. Or, put another way, the income needed to comfortably afford a home is up 80 percent since 2020, while median income has risen just 23 percent in that time.

    In Dallas, it's even more expensive. As of January 2024, Zillow has calculated $121,398 as the necessary income benchmark for home affordability here.

    That's an increase of $53,679 from 2020, using Zillow's Home Value Index to estimate the typical Dallas home price of $366,690.

    Assuming a 10 percent down payment, Zillow's monthly mortgage payment in Dallas hovers around $2,340 (compared to the U.S. average of $2,188).

    The monthly mortgage payment on a typical U.S. home has nearly doubled since January 2020, up 96.4 percent. Home values have risen 42.4 percent in that time, with the typical U.S. home now worth about $343,000.

    Mortgage rates ended January 2020 near 3.5 percent, keeping the cost of a home affordable for most households that could manage the down payment. At the time of Zillow's analysis, mortgage rates were about 6.6 percent.

    Austin has also soared past the $100K mark to $149,267 needed in income for a $2,880 monthly mortgage on a $451,322 home.

    Houston is on the "affordable" side of the report, with a yearly income of $95,374 necessary to afford a $300,955 home, paying $1,920 monthly after 10 percent down.

    San Antonio is also nearby on the list: You'd need to earn $95,767 yearly to afford a $283,161 home, paying only $1,807 a month.

    California, not surprisingly, requires the highest incomes: San Diego ($273,613) and Los Angeles ($279,250) seem downright cheap compared to San Francisco ($339,864) and San Jose ($454,296), where the latter will expect you to plunk down nearly $1.5 million for a home and pay almost $10,000 a month in mortgage.

    Seattle and New York round out the eye-popping top of the list, while Pittsburgh, Memphis, Cleveland, and New Orleans are deemed the most affordable. Only Pittsburgh is close to 2020's numbers, requiring $58,232 in income for a $1,286 monthly mortgage.

    reportshome for sale
    news/real-estate

    Downtown News

    Historic West End Dallas mixed-use complex gets familiar new owner

    Teresa Gubbins
    May 28, 2026 | 4:30 pm
    Market Ross Place
    Courtesy
    Market Ross Place

    A historic building in Dallas' historic West End has a familiar new owner: Five Smooth Stones, a real estate company that specializes in renovation, just acquired Market Ross Place, a mixed-used combination of three buildings located at 1701 N. Market St.

    Five Smooth Stones is led by Owen Hannay, Dallas native and West End enthusiast who first began investing in the neighborhood in 2000, and is now making a return to the historic area to breathe in new life.

    “We have had a lot of success in the West End over the past 25 years but, like many other districts, it tends to be cyclical, so we find ourselves with a lot of opportunity to improve the West End — again," Hannay says in a statement.

    Market Ross Place consists of three buildings connected by a five-story atrium, comprising four restaurants and office space totaling approximately 142,000 square feet. It was built in 1905 and is listed on the National Register of Historic Places.

    Hannay also bought three retail buildings across from Market Ross, a parcel that includes the Museum of Illusions; the former Gators restaurant; and a building containing Mas Tacos and Cannon Bakery. He also bought the West End Parking Garage, which includes 35,000 square feet of retail and more than 650 parking spaces on six levels.

    These acquisitions closed in March 2026.

    Hannay, who also owns Dallas ad agency Slingshot LLC, first began investing in the West End when he acquired the Awalt Building at 208 N. Market St. in 2000. He went on to buy other West End properties such as a three-building portfolio at Elm and North Record streets, giving him one of the largest stakes in the neighborhood, with ownership of nearly one quarter of the 1 million square feet of office space in the area.

    Over the years, Five Smooth Stones has purchased and renovated almost 1,000,000 square feet of historic office and retail space in The West End.

    One of their most high-profile purchases was the Landmark Center, the six-story building at 1801 N. Lamar St. that was formerly a regional center for the FBI and also served as the first office HQ for CultureMap Dallas when the site launched in 2012. Five Smooth Stones bought it in 2004, renovated it, sold to Argus Realty Investors LP in 2006 — then bought it back again in 2023.

    The Landmark Center is one of many properties in the West End that has undergone multiple ownership changes, bouncing from local companies like Five Smooth Stones to institutional companies — often with less than ideal results.

    “When we sold our holdings in the West End in 2015, office occupancy in the district was probably over 90 percent," Hannay says. "We intend to get there again by proving that businesses want high-quality, well priced, centrally located historic space that exists in a genuine neighborhood that provides a human scale to live in, work in, and play in."

    To that end, Five Smooth Stones has signed several new lease agreements in the Landmark Center, as well as facilitating the comeback of Ellen's Restaurant into its old space at Market Ross.

    The new office tenants at Landmark include:

    • The Law Offices of Dean Omar Branham Shirley, LLP, a leading law firm, leasing almost 16,000 sq ft
    • HighLevel Inc., a marketing technology company with 15,700 sq ft on the fifth and sixth floors
    • Benchmark Group Architects, with 7,500 sq ft on the first floor
    • The Houston Room, an event venue occupying 6,000 sq ft on the fourth floor

    … along with several smaller tenants including Corgan Architects Model Studio, Wildcat Investments, Cravens Brothers, JF Depetris, Jr., CPA and Collabridge Solutions, Inc.

    The new leases bring The Landmark Center to more than 50 percent occupancy, with additional build- to-suit leasing opportunities available ranging from 2,000 to 30,000 sq ft.

    "I believe that the leases we have already signed are indicative of demand,” Hannay says.

    dallas west enddowntownhistoric buildingsustainability
    news/real-estate

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