Drink Up

Dominate Dry January with these non-alcoholic craft beers

Drink up and stay dry.

Photo courtesy of Athletic Brewing

At the start of each New Year, more than 20 percent of American adults resolve to cut out alcohol for the month, and 66 percent of millennials are looking to reduce their alcohol intake.

But Athletic Brewing Co. doesn't see any reason to skip the brews and stop the fun during Dry January — or the rest of the year, for that matter.

Athletic Brewing's lineup is inspired by the company's two core loves: an active, healthy lifestyle and great beer. And since day one, Athletic Brewing's mission has been to combine them both without compromising on either.

"After indulging over the holidays, it's no surprise that so many people hit the reset button in January," says Athletic Brewing Co. co-founder Bill Shufelt. "We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It's no longer about restricting yourself. It's about rewarding yourself and making better choices."

This isn't your traditional watery, tasteless non-alcoholic beer. Using an innovative, proprietary method of brewing beer without alcohol, Athletic Brewing has created a lineup of non-alcoholic craft beers that doesn't compromise on taste. Like any good craft brewery, it's continuously brewing a range of styles, from non-alcoholic goldens and IPAs to darks and sours.

Whenever possible, Athletic Brewing sources local, all-natural ingredients and uses organic malts. The essential Athletic brews — Run Wild, Upside Dawn, and Free Wave — are available year-round, but it also crafts seasonal releases, pilot (or test) styles, and collaboration brews that highlight ingredients or flavors from favorite partners.

The Dry January Party Pack includes five six-packs of your favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica), a free limited-edition Dry January koozie, a free Dry January disposable camera, and a free "Drink Up & Stay Dry" hologram sticker. And right now it's only $59.99.

From day one, Athletic Brewing has committed to Two for the Trails, donating 2 percent of all sales to trail and park cleanups, maintenance projects, construction, and access. In 2021 alone, that fund totaled over $1 million.

So this year you can thrive, not just survive, during Dry January with these award-winning non-alcoholic craft beers, each of which is under 100 calories. Find your new favorite brews here, and find them in-store near you here.

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All You Can Eat News

Eki Sushi will bring buzzy sushi experience to southwest Dallas 'burb

A sushi restaurant with a little something extra is coming to Cedar Hill, on the southwest corner of Dallas: Called Eki Sushi, it'll open at 649 Uptown Blvd., where it will bring two buzzy options to a neighborhood eager to have them.

The restaurant is opening in a former Applebee’s, and is from a team that includes Meng Yang and Ben Zhu, who've operated other Asian restaurants in Texas. A spokesperson says they chose Cedar Hill, which is 18 miles southwest of downtown Dallas and just below Duncanville, because it's an up-and-coming area without many sushi restaurants so far.

They'll open in mid- to late-September.

Eki Sushi will offer:

a "revolving sushi" experience, in which pre-plated sushi is placed on a conveyor belt that circulates past tables, allowing diners to pluck them as they pass
"AYCE" all-you-can-eat sushi, in which diners pay a set price and order as much as they want

Both of these options have proven to be highly appealing to diners. The revolving sushi experience, for example, is a novelty with a sense of "fun" that takes it beyond the usual restaurant meal; entire chains are dedicated to the experience such as Kura Revolving Sushi Bar, which has numerous locations in the DFW area.

AYCE sushi places, also plentiful around DFW, are a lure for those seeking variety and instant gratification. And like a buffet, they allow diners unfamiliar with a cuisine to try a variety of dishes at a low-risk low price.

That said, Eki will follow the lead of many AYCE places that monitor your consumption to avoid waste; if you don't finish the food you order, you get charged regular price. There's also a 90-minute limit — no all-day gluttony — and it's priced differently depending on time of day: $20 at lunch, $30 at dinner, and $31 on weekends.

Eki has a massive menu with sashimi, sushi rolls, 25 specialty rolls from the prototypical Rainbow Roll with crab, cucumber, and avocado, draped with tuna and salmon, to the Sweetheart Roll with spicy tuna, cucumber, and avocado, wrapped in soy paper as well as seaweed and artfully fashioned into a heart-shaped roll.

In addition to sushi, the menu also offers Asian appetizers like edamame, spring rolls, egg rolls, tempura, and gyoza, plus wings and French fries, which are surely welcome in any restaurant, regardless of cuisine.

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