Drink Up

Dominate Dry January with these non-alcoholic craft beers

Drink up and stay dry.

Photo courtesy of Athletic Brewing

At the start of each New Year, more than 20 percent of American adults resolve to cut out alcohol for the month, and 66 percent of millennials are looking to reduce their alcohol intake.

But Athletic Brewing Co. doesn't see any reason to skip the brews and stop the fun during Dry January — or the rest of the year, for that matter.

Athletic Brewing's lineup is inspired by the company's two core loves: an active, healthy lifestyle and great beer. And since day one, Athletic Brewing's mission has been to combine them both without compromising on either.

"After indulging over the holidays, it's no surprise that so many people hit the reset button in January," says Athletic Brewing Co. co-founder Bill Shufelt. "We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It's no longer about restricting yourself. It's about rewarding yourself and making better choices."

This isn't your traditional watery, tasteless non-alcoholic beer. Using an innovative, proprietary method of brewing beer without alcohol, Athletic Brewing has created a lineup of non-alcoholic craft beers that doesn't compromise on taste. Like any good craft brewery, it's continuously brewing a range of styles, from non-alcoholic goldens and IPAs to darks and sours.

Whenever possible, Athletic Brewing sources local, all-natural ingredients and uses organic malts. The essential Athletic brews — Run Wild, Upside Dawn, and Free Wave — are available year-round, but it also crafts seasonal releases, pilot (or test) styles, and collaboration brews that highlight ingredients or flavors from favorite partners.

The Dry January Party Pack includes five six-packs of your favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica), a free limited-edition Dry January koozie, a free Dry January disposable camera, and a free "Drink Up & Stay Dry" hologram sticker. And right now it's only $59.99.

From day one, Athletic Brewing has committed to Two for the Trails, donating 2 percent of all sales to trail and park cleanups, maintenance projects, construction, and access. In 2021 alone, that fund totaled over $1 million.

So this year you can thrive, not just survive, during Dry January with these award-winning non-alcoholic craft beers, each of which is under 100 calories. Find your new favorite brews here, and find them in-store near you here.

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Taking the field

Dak Prescott-backed Walk-On's Sports Bistreaux kicks off in Wylie

Photo courtesy of Walk-Ons

Walk-On's Sports Bistreaux is opening in Wylie on August 10.

A Louisiana sports bar chain that counts Cowboys QB Dak Prescott as a partner continues to build its fan base in Dallas-Fort Worth: Walk-On's Sports Bistreaux is set to open a new location in Wylie on Monday, August 10.

Announced earlier this year, the restaurant is at 906 FM 544, near the intersection of Highway 78 and FM 544. The opening marks the chain's 20th Texas location and its second operating restaurant in the DFW area.

Founded in Baton Rouge in 2003 by former LSU basketball "walk-ons" Brandon Landry and Jack Warner, Walk-On's has grown to more than 80 locations nationwide. The company is co-owned by former New Orleans Saints quarterback Drew Brees (an Austin native), and franchise partners include Prescott, along with former NFL player Derrick Brooks, and college football coach Dabo Swinney.

Walk-On's Sports Bistreaux Wylie The new Walk-On's is at 906 FM 544, Wylie.Photo courtesy of Walk-On's

The menu is centered on seafood and classic Louisiana dishes: fried seafood platters, pastas, burgers, sandwiches, po'boys, fried oysters, gumbo, fried alligator, and boudin balls. Prices range from $10 to $20.

Starters include waffle cheese fries, fried pickles, boneless wings, cheeseburger sliders, spinach-artichoke dip, and venison nachos. They have a bread pudding made with Krispy Kreme doughnuts.

There's also a plentiful selection of beers on tap, plus margaritas and other crafty-ish cocktails.

The Wylie restaurant is owned by franchisee Cooper Thomson, who says the community made the city an appealing place to expand.

"I am thrilled to expand Walk-On's presence in Dallas, and particularly in the community of Wylie," Thomson says in a release. "To be a part of the growth in this area - to serve families and be a place where little league teams celebrate and football fans cheer on their team - is such a special opportunity."

Although Walk-On's has been in the DFW market since pre-pandemic times, Wylie will be its second restaurant in DFW open currently, joining a location at Grandscape in The Colony. Earlier Dallas-area locations in Irving and Arlington have closed, although the company has previously said it plans to reopen the Arlington restaurant at a new location.

The Wylie restaurant features a sports bar with dozens of TVs, a large outdoor patio, and a family-friendly dining room designed for game-day crowds.

Grand opening festivities will kick off at 10:30 am on Monday, August 10, with a ceremony featuring Walk-On's founder Brandon Landry, franchise owner Cooper Thomson, Wylie Mayor Matthew Porter, city officials, and representatives from Wylie High School and Wylie East High School.

The celebration will include donations to the two schools' athletic departments, followed by a ribbon-cutting at 10:45 am. Doors open to the public at 11 am, and the first 100 guests to dine will have a chance to win free Walk-On's for a year.

Walk-On's will be the second sports bar concept with celebrity cred to open in DFW within a few days' time. Shark Club, from Dallas Stars owner Tom Gaglardi, opened Friday, August 7 in Northlake.

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