Snack News

Salsa wins on Super Bowl survey conducted by Plano snacks company

Snack time is here.

Plano-based snacks company Frito-Lay conducted a poll about snacks consumed during Super Bowl Sunday and two winners emerged: potato chips and salsa.

Does Frito-Lay, which makes Doritos, Cheetos, and Tostitos, really need a poll? Seems like they would have sales figures that tell them what consumers snack on during big games or any other time of the year.

But a poll can serve as the basis of a story such as this, especially on a site that doesn't do many Super Bowl-related stories. Also Plano is a local company, and that surely merits some coverage.

The poll was conducted January 8-9, among a national sample of more than 2,200 adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment, and region. Results have a margin of error of plus or minus 2 percentage points.

According to a release from the company, Super Bowl Sunday, which this year takes place on February 3, is one of the single-largest retail sales days for snacks at many supermarkets. The poll found some minute differences in geographical preferences, says senior VP Steven Williams.

"Frito-Lay keeps its finger on the pulse of snacking, always looking at what consumers prefer," Williams says. "It's interesting to see how different regions and age groups snack – whether it's potato chips or tortilla chips, classic or spicy."

Poll results include:

80 percent of Americans surveyed will have potato chips or tortilla chips
Chicago favors popcorn
L.A., Dallas, Miami, New York City, Seattle and Washington, D.C., favor potato chips
Houston, Atlanta, and Boston favor tortilla chips
Younger people — nearly half of Gen Z and millennials surveyed — favored cheesy and spicy snacks
Salsa is the top dip

"Super Bowl Sunday is one of the busiest shopping days of the year for snacks," Williams says. "It's different than other holidays we see throughout the year as consumers are most likely to be enjoying snacks specifically at home, which can mean their choices can vary from other occasions."

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THE FUTURE OF FOOD

Buzzy delivery app Wonder to launch in Dallas with food from celeb chefs

Di Fara Pizza/Facebook

Wonder offers pies from New York's famous Di Fara Pizza.

Fast-growing food platform Wonder is launching a Texas takeover. The upstart app, which describes itself as a “new kind of food hall,” is set to launch in Dallas in early 2027, as part of its Texas expansion.

Unlike traditional food halls or food delivery apps, the platform operates multiple “restaurants” out of one space. Diners can order fare from buzzy eateries, like Tejas Barbecue and Di Fara Pizza, as well as celebrity chef-driven concepts from Bobby Flay, José Andrés, and Marcus Samuelsson. Everything is precooked in a commissary space and finished in one central kitchen, prepared to order by one operations team.

The centralized approach "makes it possible for everyone at the table to get what they want," Wonder says. Its "Multi-Restaurant Ordering" feature lets customers mix and match dishes from a host of "restaurants," all on one order.

Wonder also operates storefronts, which offer pick-up service and limited dine-in space.

In 2024, Wonder also purchased struggling delivery service Grubhub, making it possible to order from other local restaurants from the same app. Faster than you can say “vertical integration,” the start-up also gobbled up food media company Tastemade in 2025, blending commerce and content. The food-focused company also owns meal kit pioneer Blue Apron, AI-powered restaurant rewards program Claim, and robot-powered restaurant Spyce, known for preparing food in “three minutes or less."

The corporation says Texas’ “suburban areas, characterized by densely populated communities and car-dependent infrastructure,” make it one of the nation’s most attractive markets. Wonder’s expansion will include storefront construction, kitchen buildouts, and technology infrastructure.

“We're excited to enter Texas and introduce more people to what makes Wonder unique — chef-crafted menus, unmatched variety, and seamless convenience," says Tony Hoggett, CEO of Wonder North America, in a release. "Texas' dynamic food culture, population growth, and suburban footprint align closely with our delivery-first model.”

While Wonder has not shared exactly when it will flip the switch on Texas service, it will first debut in the Dallas-Fort Worth area, followed by expansion in Houston, Austin, and San Antonio. It plans to have more than 100 locations in Texas by the end of 2027.

technology innovation ghost kitchens delivery restaurants chefs apps