An iconic burger is coming to Dallas' Greenville Avenue: Jakes Burgers and Beer, the Dallas-based chain featuring burgers, fries, and beer, is opening a location at 4925 Greenville Ave., at the Energy Square development.
According to a spokesperson, the restaurant will open in the fall.
Known for their double-patty burgers served on signature poppyseed buns, Jakes was founded in 1985 by hamburger guru Jake Keller of Keller's fame, and preceded the "better burger" trend by making a burger that was better than fast-food, with attention to detail like hand-cut fries.
They were also ahead of their time on other now-popular trends such as a big selection of beer, which they serve in giant 18-ounce frosty schooners; and a firm commitment to patios, which have become an essential accessory.
The chain has since grown to 12 locations (soon to be 13) across North Texas, including Addison, Lake Highlands, Frisco, Flower Mound, and Sundance Square in Fort Worth.
They were acquired by MAD Concepts Group in 2021, at which time they began expanding their reach, upgrading their design, and evolving their menu. MAD Concepts Group creates and operates restaurant concepts such as Jakes and Tacos & Avocados.
The Jakes Greenville menu will feature stacked burgers, fries, and seasonal favorites. The location will feature an indoor-outdoor space and full bar, with design touches that are unique to the location; no two are exactly alike.
"Jakes has always been about great food and drinks, amazing service, and a friendly, energetic environment," says Carter Wilson, Founder of Blue Plate Network, the group overseeing real estate strategy and development for this project. "Energy Square offers the ideal location for this next chapter—a vibrant, walkable destination where work, life, and dining intersect."
The restaurant will open in the former Grub Burger Bar space and marks a return for Jake's to East Dallas, where they had a location at 2422 N. Henderson Ave. for a decade until it closed during the pandemic in 2021. (That location is now home to Mayer's Garden.)
"Greenville Avenue remains one of the city’s most iconic spots for the best dining, nightlife and the arts," says MAD Concepts Group operating partner Kendra Shier. "For us, this is more than just a new location, it’s a homecoming, a return to our roots in a neighborhood full of historic charm."
