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    Ice Cream News

    Dessert shop devoted to waffles & ice cream puffs up in Uptown Dallas

    Teresa Gubbins
    Mar 29, 2022 | 4:23 pm
    waffles ice cream
    Waffles and ice cream are a match made in dessert heaven.
    Dolly Llama

    The Dolly Llama celebrates its grand opening on May 28.

    ----------

    Luscious waffles and ice cream are coming to Uptown Dallas via The Dolly Llama, a waffle-and-ice-cream chain from Southern California making its Texas debut at 2817 Howell St. #210, in a former Smoothie Factory.

    According to Trenton McKay Judson, the dessert hero who's bringing the concept to town, it's slated to open in the spring, hopefully by late April.

    The Dolly Llama was founded in Los Angeles in 2017 by Eric Shomof and Samuel Baroux, a European restaurateur, who named it for a llama that lives on a farm near Baroux's home in France. Cute llama-based illustrations are key to their branding and decor.

    They offer two unique waffle styles: the authentic Belgian Liege waffle and the Hong Kong Bubble Waffle, prepared with a special batter that produces a unique crispy and custard-like texture. (The Hong Kong waffle, AKA the "bubble waffle," is a popular street food with bubble-like rounds that has become popular in the past couple years. DFW has a few places, mostly in Collin County, doing bubble waffles such as Sugababy Canes, Gong Cha, Tea Town, Happy Lemon, and Kirin Court, as well as the Cauldron Ice Cream chain which has locations in Carrollton and Dallas.)

    Part of the goal at Dolly Llama is to encourage the idea that you can eat waffles any time of the day, not just for breakfast.

    Their waffles figure in an array of desserts, some with toppings such as strawberries & Nutella, or peanut butter & cinnamon toast crunch; and some with toppings plus ice cream.

    There are ice cream waffle sandwiches, and a Build-Your-Own option, where customers can pile on unlimited toppings such as cookies, marshmallows, M&Ms, plus an assortment of sauces including Nutella, caramel, maple syrup, milk chocolate, dark chocolate, peanut butter, white chocolate matcha, and sweetened condensed milk.

    Ice cream flavors include vanilla, chocolate, salted caramel, matcha green tea, pistachio, horchata, plus vegan flavors including mint chip. They also do creative shakes.

    The Dolly Llama currently operates three locations in the L.A. area, but is expanding in 2022 to Northern California, Nevada, Pennsylvania, Florida, and Dallas.

    Judson has a "day job" as dean at a small school in East Texas and is also a writer, but has extensive food & beverage experience.

    "I worked in the service industry in college, putting myself through school and grad school, which I really enjoyed, and wanted to get back into it," he says.

    But possibly his more relevant qualification is that he love sweets?

    "I love baking and always wanted to start my own sweets business," he says. "I wanted to work with a company that had good marketing and people, and great desserts, and was blown away by Dolly Llama."

    He's currently awaiting delivery of a patented waffle press, coming from Belgium. "It creates these beautiful pockets, perfect for ice cream and sauce," he says.

    For location, he considered the usuals — Deep Ellum, Lower Greenville, downtown Dallas — before discovering the Uptown address, which became available in October after Smoothie Factory closed.

    "I liked the character of the spot, and they're building up the Quadrangle right down the street," he says. "It seemed like a good fit. There's not anything like Dolly Llama in the area, nor in Dallas. I feel like this is something people in the neighborhood will love."

    dessertsice-cream
    news/restaurants-bars

    Bar News

    Rodeo Dallas bar takes party to Uptown Dallas at new location

    Alex Gonzalez
    Nov 28, 2025 | 4:26 pm
    Rodeo Dallas
    Rodeo
    Rodeo bar is open in Uptown

    A bar with Deep Ellum roots is expanding to Uptown Dallas: Called Rodeo Dallas, it'll open at 2922 N. Hall St. in the space previously occupied by Palms Bar. According to co-owner Joseph "JD" Ybanez, it'll open on November 28.

    The first Rodeo location in Dallas opened in 2023 at 2724 Elm St. from Ybanez and partner Josh Reagan, a pair of hospitality veterans whose prior venues include Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

    Ybanez' first bar was Trophy Ranch in Fort Worth which had a mechanical bull. "That's where I learned how popular it was," he says. (He also became familiar with Fort Worth's bar scene and went on to open a Rodeo spinoff in 2024.)

    In August 2025, the Deep Ellum location became the focal point of neighborhood concerns about crime and was closed via an order from the Dallas city attorney. Ybanez says the city is scapegoating Rodeo for other problems in the neighborhood, and that the Deep Ellum location isn't going anywhere.

    “This is not a relocation,” he says. “We maintain an ongoing legal dispute with our landlord Asana Partners regarding the re-opening of our Deep Ellum establishment. The Uptown location represents an expansion of the brand.”

    Prior to opening Rodeo in Deep Ellum, they opened a bar in Tempe in 2018 called Rodeo Ranch which served as a template for the concept, featuring an "adult playground" with mechanical bull, bottle service, girls in bikinis, DJs, dancing, and light show.

    According to Ybanez, visitors to the Uptown location can expect to take these factors to the next level.

    “The Uptown space offers an expansive back patio,” Ybanez says. “This area will feature a massive video wall, optimizing it for communal sports viewing. Furthermore, we have executed a comprehensive refinement of our food menu, which we are confident will elevate the guest experience."

    The menu is rendered by Donde Los Tacos, the highly regarded Mexican taqueria in Oak Clifff, with $3 and $4 tacos, like trompo, barbacoa, and suadero. The Uptown location will also serve brunch with dishes such as chilaquiles.

    "We have meticulously preserved the core of the Rodeo experience: the unparalleled atmosphere and vibes, our commitment to genuine hospitality, the homegrown character of the brand, and the inclusive spirit that welcomes every member of the community," Ybanez says.

    uptownopenings
    news/restaurants-bars
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