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Sweet Things

New gelato and candy shops sweeten the lineup at Dallas' Victory Park

Teresa Gubbins
Apr 11, 2018 | 11:11 am
It'sugar
Sweet things are headed for Victory Park.
Photo courtesy of It'sugar

If you're a sweets fiend, Victory Park has two new concepts that'll be right up your alley. One does ice cream, the other does candy.

Popbar is known for gelato-on-a-stick and other frozen treats. It'sugar is a candy emporium specializing in sweets, novelty gifts, and giant candy.

Popbar will open a 690-square-foot location in June at 2420 Victory Park Ln. They serve gelato, sorbetto, and yogurt in a new way: on a stick. Because nobody has ever heard of this "stick" thing before. The menu includes 40+ rotating flavors, along with dippings and toppings, which allow for customizable flavor combinations.

The pops are made on-site daily in small batches of 26 popbars at a time. They also make unique treats such as frozen hot chocolate on a stick.

It'sugar will open a 2,644-square-foot location in late April at 2401 Victory Park Ln. It'sugar was founded by candy veteran Jeff Rubin in 2006, and claims to have become the largest specialty candy retailer in the world, with more than 100 locations in New York, Las Vegas, Los Angeles, San Francisco, Miami, and Chicago.

They're known for their absurd sugar innovations. They're also known for having what has to be the most punctuationally-challenged name in the world. That apostrophe masking as a space is an eyesore, nothing less. What is wrong with just calling yourself "It's Sugar"? Nope. Gotta have the special apostrophe.

Making matters worse, they also like to put their name in all caps, a la "IT'SUGAR". Sorry, we are not having that here on CultureMap, no all caps for you.

The two new sweets purveyors are part of a Victory Park redevelopment led by retail partner Trademark Property Co. and owner Estein USA.

Trademark CEO Terry Montesi says in a release that they're thrilled at the momentum.

"It's gratifying to see our intense redevelopment efforts continue to pay off with commitments from best-in-class local F&B and retail operators, which will help transform Victory into one of the most vibrant, walkable retail and entertainment districts in the city," he says.

The property will welcome 10 new concepts including a flagship Mesero; Imoto, an Asian kitchen and bar from Tracy Rathbun; wine bar Burgundy Swine; a restaurant by This & That (High Fives, The Standard Pour); and a bar by Brooke Humphries (Barcadia, Beauty Bar, Pints & Quarts).

There will also be a 24,000-square-foot restaurant and entertainment concept in Victory Plaza by Humphries and Elias Pope’s 8020 Hospitality (the team behind HG Sply Co.); and two unique concepts by Rebees, led by Dallas entrepreneur Tristan Simon that include a modern Texas saloon and a workspace with a café.

New retail tenants include Yoga Pod and Sweet Tooth Hotel, an experiential art and retail pop-up that will be open from May-June.

Other openings in the coming months include Luxe Dental, Orangetheory Fitness, Cinépolis Luxury Cinemas-Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC. Additional parking and a state-of-the-art valet program, as well as lighting and technology upgrades, will also roll out in early 2018.

A public art program that recently debuted includes a musically-inspired sculpture by Las Vegas-based artist Tim Bavington near the W Dallas – Victory Hotel, five vibrant garage murals by local artist Lesli Marshall, an eight-foot steel sculpture in the "Victory-sign" hand gesture by California-based artist Nathan Mabry, with additional pieces rolling out in the coming months.

desserts downtown
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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Luciana Gomez
Sep 18, 2026 | 4:27 pm
Ulloa's
Photo courtesy of Ulloa's
Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Kent Rathbun Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

restaurants bars peruvian flavors west dallas oak cliff kent rathbun
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