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Get in the Artizone

Dallas foodies feed their hunger for local gourmet goods with Artizone

Whitney Harris
Apr 27, 2014 | 12:02 pm

Lakewood residents Rodrigo and Leticia Salas began jarring their flavorful Mexican sauces, pastes and marinades last fall. But as new business owners, they soon realized how difficult it was to establish relationships with prospective retailers.

To get their regional flavors into Dallas kitchens, they would have to be readily available for purchase and effectively promoted so that shoppers would start recognizing the Mölli name.

For the Salas couple and their growing brand, an unconventional route proved worthwhile. They connected with Artizone, the online local grocery delivery (or pickup, if preferred), and began to see the benefits of working with a hands-on, grassroots partner.

Artizone does offer some of the conveniences of traditional grocery shopping. But its bread and butter is locally sourced specialties.

Their products were welcomed into the site’s broadening community of like-minded purveyors, introduced to other food aficionados and given a potentially limitless platform for exposure: the Internet. What’s more, Mölli now has the credibility to branch out.

“Telling other retailers that I sell at Artizone has also opened some doors that otherwise would have stayed closed,” says Rodrigo Salas. “[Plus], Artizone is a unique business that not only cares about their customers’ needs and wants but also about their vendors and partners.”

Planting the seeds
This community-minded approach to food commerce was conceived by Yehudit Buchnik, Shmuel Zichel, Sagi Briteman, Lior Lavy and Alex Zeltcer in Israel in 2009. It launched as Artizone in Dallas the following year with the help of Amber Dietrich, after research indicated that four of the top 10 U.S. cities interested in specialty edibles were in Texas. (The only other U.S. branch is currently in Chicago.)

Artizone’s founders had shared passions for cooking, supporting small businesses and developing new technologies for consumer use. Soon after they began brainstorming how to combine those enthusiasms, the idea for an online artisan marketplace sprouted up, and it’s changing the way people buy and consume their groceries.

As Dietrich, VP of market operations, notes, “Artizone believes that a home-cooked meal is, in a way, the highlight of the day.” So rather than running to the store at the last minute to pick up a forgotten ingredient or to suddenly figure out a dinner plan, users can plan ahead and buy local, fresh foods to work with in their kitchens.

Feeding the foodie craze
Artizone does offer some of the conveniences of traditional grocery shopping, including essentials (salt, pepper, spices and oils) and ready-to-heat meals. But its bread and butter is locally sourced specialties like Mölli sauces; pot pies, biscuits and gumbo from Jack’s Southern Comfort Food; and a special partnership with Green Grocer that began through Artizone’s Chicago operations before Dallas.

Artizone saw a 30 percent increase in business last year, expanded its delivery zone to Rockwall and now carries nearly 3,000 products.

As impressive as the food offerings are the artisans themselves, who’ve helped make Artizone a destination for deliciousness. Noted chefs — including Mansour Gorji (owner of Canary Cafe in Addison), Brian Luscher (of Luscher’s Post Oak Red Hots) and Katherine Clapner (of Dude, Sweet Chocolate) — have helped pique interest in the marketplace with their popular edibles for purchase.

Meanwhile, new vendors such as Bisous Bisous Patisserie, JuHa Ranch, Burgundy Pasture Beef and Hippie Butter continue to widen the scope of what Artizone can offer.

Along with a growing number of products are features like a digital recipe book, which allows browsers to select a meal (zucchini, squash and roasted poblano enchiladas, for example) and then add the necessary ingredients to a digital shopping cart with just a click of the mouse. Users might also come across the MyPlate icon on certain items, which displays the nutritional information of that product as determined by the USDA.

In addition to convenience, the online grocer offers loyalty rewards, much like most brick-and-mortar stores. For every $50 spent at Artizone.com, a user will earn $1; for every five deliveries, he or she receives $5.95 toward future purchases. That’s more than most national food delivery programs offer their members.

With the economy finally experiencing a modest but steady recovery, it’s encouraging to see growth. Artizone saw a 30 percent increase in business last year, recently expanded its local delivery zone to Rockwall, and now carries nearly 3,000 products made by 85 local artisans and small shops – a number that has tripled since launching here in Dallas less than four years ago.

But, perhaps more notably, Artizone is helping introduce Dallasites (8,000 households and counting) to local vendors and meeting the needs of both with its expanding presence.

Artizone sells locally sourced foodstuffs through its online marketplace and delivers throughout the DFW area.

Photo courtesy of Artizone
Artizone sells locally sourced foodstuffs through its online marketplace and delivers throughout the DFW area.
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Food trends

Dallas-Fort Worth pitmasters lead Texas’ growing halal BBQ boom

Associated Press
Aug 21, 2026 | 1:10 pm
Levant BBQ
Levant BBQ
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FORT WORTH, Texas (RNS) — At 9 am on a scorching Saturday in June, nearly 100 people were already lined up outside Goldee’s BBQ, a small, wooden-shack restaurant.

First in line was 30-year-old Thanh Huynh, who had been sitting in a lawn chair on the joint’s rustic porch since 6:30 am.

“I have, like, a whole list, and I’m going to spend lots of money here. It’ll be worth it,” he said, laughing while rattling off a long order of meats and sides from his phone’s Notes app as a sweet, smoky scent from nearby pits hung in the air.

Opened in 2020 by a group of his friends, the restaurant was named the No. 1 barbecue spot in the state by Texas Monthly a year later, and then won a Bib Gourmand award from the prestigious Michelin Guide, given for “great food at a great value.”

The restaurant serves classic Texas barbecue like craft pork belly, sausage, and ribs. But it also offers halal brisket, turkey, and lamb.

"Halal" means meat raised and butchered in accordance with Islamic guidelines. It refers to the method in which the animals are slaughtered, one that focuses on humane treatment, cleanliness, and acknowledging the value of life — similar in concept to kosher food in Judaism.

A growing number of halal places have opened around Fort Worth in recent years, and there are also non-halal restaurants that use halal beef, such as burger institution Kincaid's, the new Burger Vault in Keller, and the forthcoming Tick Tock Taco in Colleyville.

Growing Texas trend
At a time when Republican leaders are increasingly targeting the state’s growing Muslim communities, halal barbecue joints like Goldee’s are thriving in Texas. Across the state, Muslim pitmasters are gaining recognition for putting their own spin on one of Texas’ most iconic culinary traditions.

Goldee's Barbecue Goldee's Barbecue is an acclaimed BBQ joint in Fort Worth. Goldee's Barbecue/ Facebook

At least a dozen barbecue spots now serve halal meats, including Yearby’s Barbecue & Waterice, run by Black Muslim couple CJ and Sabrina Henley, soon-to-be in Plano; and Levant Mediterranean BBQ, a restaurant with locations in Houston and Frisco and whose all-beef menu includes a brisket shawarma sandwich.

“Now there are so many options, and for us to have highly rated barbecue, it’s a blessing,” said Haris Ghaffar, who drove an hour from Celina and stood in 90-degree weather for nearly two hours with a friend for the halal options at Goldee’s.

Growing up in the 1990s, Ghaffar said a McDonald’s Filet-O-Fish sandwich was one of the few halal meals he could eat while dining out. Back then, halal food was seen as serving a small community. Today, it’s a multibillion-dollar industry that’s part of the American culinary mainstream, said James Beard Award‑winning food writer Farhan Mustafa, who wrote about the rise of American halal barbecue for Bon Appétit magazine in 2025.

“Halal food is American food,” said Mustafa, who is based in Seattle. “It belongs on your plate. It belongs in the casual chat. It belongs in hip hop tracks. It’s the most American thing there is.”

Mustafa said Muslims are part of a growing list of communities putting their stamp on Texas barbecue. “Whether they’re first, second or third-generation Muslims or Muslim Americans or just Americans, they’re bringing what they know and what excites them,” he said.

More than salt and pepper
Texas barbecue is typically defined by salt-and-pepper brisket and pork ribs, but this new crop of halal pitmasters are adding inventive twists, often based on their own family heritages.

Zain Shafi, a pitmaster and co-owner of Goldee’s, previously ran Sabar Barbecue, a food truck that offered Pakistani-infused halal dishes, such as brisket with rub that included spices like bay leaf and coriander.

Sabar was nominated for Best BBQ in CultureMap's 2025 Tastemaker Awards, and made the list of Texas Monthly's Top 50 Barbecue Restaurants of 2025. The restaurant was also featured in a recently published BBQ book Texas BBQ: The Art of Low and Slow. He closed Sabar in December 2025 after two years.

Sabar BBQ Sabar Barbecue offered a Pakistani twist on BBQ. Sabar Barbecue

Shafi brought tandoori smoked turkey to Goldee’s menu. And sourcing halal cuts, he said, was a natural choice because they are “the highest quality” meats.

Goldee’s chef and part owner Nupohn Inthanousay also blends his Laotian heritage, serving a smoked Lao “sai oua” sausage with sticky rice and a fiery, tangy dipping sauce.

At Kafi BBQ in Irving, owner Salahodeen Abdul-Kafi brings halal Wagyu beef and Iraqi spices to classic Texas barbecue, challenging what he said is the “traditional old guard of Texas barbecue.”

“My goal at Kafi BBQ is to make the best barbecue in Texas,” Abdul-Kafi said. “I have not been shy about that at all, and making the best barbecue in Texas does not necessarily have to include pork.”

A former Silicon Valley tech worker, he moved to Texas six years ago in search of a Muslim community. On weekends in his backyard, he smoked brisket for friends. By 2024, he bought a smoker and opened Kafi BBQ.

He said he spent months testing and perfecting recipes and finding local producers. Abdul-Kafi attributes his obsession with crafting a stand-out menu to the Islamic concept of “Ihsan”— an Arabic term meaning doing something with excellence for the sake of God.

On a Sunday afternoon this summer, the restaurant’s red booths were packed with diners, drawn to menu items like the 13-spice Wagyu brisket, pomegranate-glazed beef belly burnt ends and Iraqi-inspired spicy beef sausage.

“That sausage, I’d probably put it at the top sausage I’ve ever had, and we eat barbecue a lot. This place is unique,” said Jonathan Tate, a Fort Worth resident who came to Kafi BBQ with a friend after reading about it on a Facebook foodie group.

“I don’t necessarily have to have it halal, but it’s nice to know they took good care of the food, the meat,” his friend Jon Sklar said, before going back in line to order oxtail.

Kafi BBQ Meat at Kafi BBQ in Irving. Kafi BBQ

'We love barbecue'
Although political rhetoric against Muslims in Texas has become increasingly hostile — some GOP lawmakers even discussed a ban on halal food at a conference this month — pitmasters like Abdul-Kafi see the rise of halal barbecue as an effective counterargument.

“It’s an example of exactly the opposite of what the Islamophobes talk about, right?” he said. “They say, ‘oh, Muslims don’t integrate, they stay alone, they don’t help society and all this stuff.’ And it’s like, I’m sitting here contributing to the most well-known cuisine of Texas.”

One of the diners at Kafi BBQ, Houston native Muhammad Sohail, 23, said the restaurant reflects who he is — a proud Texan and Muslim. “This place is super important because I can see halal within the culture of Texas, which is my culture at this point,” Sohail said. “We love the food. We love meat. We’re Muslims and we love barbecue.”

After finishing a big lunch with 10 relatives, Areeba Ali, a Dallas native of Indian heritage, said the restaurant’s appeal cuts across communities, which she said is evidence that halal barbecue isn’t a niche but resonates broadly with Texans. “If you look around in the restaurant, you see everybody in there — it’s not just one demographic in there,” Ali said.

For Mustafa, that success is ultimately a testament to the resilience of Muslim American communities.

“No matter how much they try to erase us, our food is here to stay,” he said. “You will see the power of just good food and the fact that most people really seem to understand that this is just as American as anything else.”

---

This story was written and produced by Religion News Service and distributed by The Associated Press. It also includes information from the CultureMap archives.

halal halal barbecue muslim communities pitmasters religion texas texas barbecue trends culinary traditions goldee's barbecue
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