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    Coronavirus News

    Dallas restaurants ponder whether new 25 percent plan is blessing or curse

    Teresa Gubbins
    Apr 28, 2020 | 11:33 am
    Campisi's pizza
    Restauranting in the coronavirus era.
    Campisi's/Facebook

    Per the order of Gov. Greg Abbott, some businesses in Texas can, despite the still-present coronavirus pandemic, reopen as of May 1, including restaurants, movie theaters, and museums — but only at 25 percent capacity.

    The new order leaves restaurants and other businesses to sort through the confusing rubble. How do you reopen and still follow the rules to prevent the spread of COVID-19? How do you define 25 percent? Do restaurants get to pay only 25 percent of their rent to their landlord?

    And most importantly, how do you drink a margarita through a mask?

    Dallas restaurateur Brooks Anderson, who owns Rapscallion on Greenville Avenue, Boulevardier in Oak Cliff, and Hillside Tavern in Lakewood, says that reopening at 25 percent is perhaps worse than being closed or doing takeout only.

    "I think we might actually lose money faster at 25 percent revenue than just staying closed for the meantime," Anderson says. "I don’t know how dropping your revenue by 75 percent works under any circumstance. Will my rent be cut by 75 percent? My utilities, electric, water, insurance? Are my employees supposed to work for 75 percent less?"

    One obstacle is the fact that profit margins in the restaurant industry are so small, and this is true even when a restaurant is at 100 percent occupancy — particularly for nicer, sit-down places where service is part of the package.

    Heim Barbecue in Fort Worth is one of the restaurants that has chosen to wait. "Our #1 priority is providing the best quality food we can to our guests, in the safest way possible, and we feel the best way to do that is through our current pick-up/to-go options available at both locations," the restaurant says in a statement.

    Brandon Hurtado, owner of Hurtado Barbecue in Arlington, says their decision to reopen was determined by Gov. Abbott's orders.

    "We're following the guildlines set by the state and federal government, who've deemed it safe," he says. "We're lucky in that we've been doing well on takeout, we've always had a strong online program, even before any of this happened, and I know a lot of other restaurants are choosing to keep operating that way. I recognize that we'll have to take extra precautions, but I think people are ready for this to be over with."

    David Campisi will reopen his Campisi's Pizza chain, and says he expects it to be a "fluid situation" with a learning curve for both diners and operators.

    "With this 25 percent rule, that means that if you ordinarily have 100 people, you'll only be able to set up for 25 people," he sys. "We're coming up with mandations for our staff, like wearing masks and gloves, and retraining them on sanitation requirements. The part that's going to be tricky is that the customer is always right."

    Restaurants that do reopen must observe a set of rules that includes: maintaining 6 feet distance between tables; no tables of more than 6 people; a hand sanitizer station at the entrance; condiments in single-serving packets and only on request; and disposable menus.

    But that rule about maintaining a 6-foot distance is going to be hard to when it comes servers delivering your food to the table.

    "You've got to use common sense — how are you going to deliver food?" Campisi says. "You've got to walk up to the table and hand it to them, a 6-foot distance deal doesn't work. But people who are hesitant, they probably shouldn't go out. There are the people who are ready to kick our doors down. For people whose immunity is not built up, we have takeout and curbside pickup, or maybe don't go out."

    Movie theater chains such as Alamo Drafthouse, Cinemark, and Studio Movie Grill are ignoring Abbott's order and not reopening, instead following more stringent standards set by other states.

    "Most other plans that open businesses in phases don't put places like movie theaters in the first group to open," notes Dallas County Judge Clay Jenkins. "The orders [in Texas] have changed but the science that will keep us safe has not. I believe North Texans will focus not on 'what can they do' but rather 'what should they do.'"

    Dallas City Council member Adam Bazaldua says that Dallas isn't ready to reopen, especially with no plan on best practices and protective measures in place.

    "We have worked very hard and successfully flattened the curve in Dallas County, and by the Governor’s new orders, we are just one weekend away from that progress being lost," Bazaldua says in a statement. "I applaud those businesses who have already come out against reopening, despite the governor's orders."

    "This isn’t about a difference of opinion; this is a matter of life and death," he says. "I strongly encourage you all to maintain your level of self-awareness and stay home as much as you possibly can."

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    Cool new hang

    Rollin Joe's coffee shop to open in old New York Sub space by SMU Dallas

    Stephanie Allmon Merry
    Jun 24, 2026 | 10:24 am
    Rollin Joes
    Rendering courtesy of Rollin Joes
    Rollin Joe's is going into the old New York Sub space across from SMU.

    The iconic former New York Sub space across from Southern Methodist University is being amped up as a cool new off-campus hang: Rollin Joe's, an all-day, music-driven, coffee and beverage shop, will open at 3411 Asbury St., Dallas.

    It will debut in late summer or early fall 2026, says a release, in time to serve espresso drinks, matcha, smoothies, and teas to a new crop of undergrads who need caffeine.

    Rollin Joe's comes from SMU alumnus (and Cowboys owner Jerry Jones' nephew) Jerry W. Mooty, Jr. and hospitality veteran Kirk Thompson, who are transforming the longtime campus-area location into an all-day destination "pairing quality beverages with curated music, comfortable spaces and a community-focused atmosphere," the release says.

    The location is notable for generations of SMU students and Park Cities residents who loved New York Sub, which had occupied the space since 1974, before closing earlier this year.

    According to the release, Rollin Joe's will encompass 1,373 square feet with seating for 45 to 50. Features will include a covered patio, walk-up ordering, and a "Quick Sip" window for customers on the go.

    The menu will focus on beverages, including coffee and espresso drinks, matcha beverages, specialty teas, smoothies, protein drinks, refreshers, energy beverages, grab-and-go sandwiches and snacks.

    Notably, it will not sell alcohol. This is not a bar, frat boys.

    Rollin Joe's Rollin Joe's will be an all-day coffee spot.Rendering courtesy of Rollin Joe's

    Rollin Joe's will operate from morning through late evening, transitioning from coffee runs and study sessions to afternoon meetups and evening gatherings.

    Music will also be a priority. According to the release, house music will be part of the daily soundtrack, with live DJs performing several nights per week and occasional guest DJs to help set the vibe.

    For Mooty, the location was a key part of the project.

    "The former New York Sub location holds a special place in the hearts of generations of SMU students and Park Cities residents," Mooty said in a statement. "When the opportunity arose to bring new life to the space, we saw a chance to honor that legacy while creating a new gathering place built around great drinks, music, community and meaningful connections."

    Mooty is CEO and principal of Christie's International Real Estate @properties Lone Star. He says the idea for Rollin Joe's dates back more than a decade.

    To clarify, the namesake "Joe" is not necessarily a person, but a concept, and what he's "rollin'" is, well, left to the imagination. As the release explains, "At the center of the brand is 'Joe' - a laid-back, music-loving personality who embodies the culture and spirit of Rollin Joe's. More than a host, Joe represents the welcoming, upbeat experience the founders hope to create for every guest who walks through the door."

    Mooty explains, "The Rollin Joe's concept - and Joe's distinctive look and personality - has been a passion project of mine since I left the legal profession in 2012. I always believed in Joe as the focus of a beverage concept, but I knew bringing him to life would require operational expertise I didn't yet have."

    Thompson joined the project after moving to Texas in 2024. His background includes owning and operating Panera Bread franchises in Kentucky and Florida, as well as Jimmy John's locations in Austin.

    "When Jerry showed me what he had created, I immediately saw the potential," Thompson says. "The beverage category is evolving rapidly, and there was an opportunity to build something different - something that combines exceptional drinks, hospitality, music, and community."

    The space was designed by Alexander Quintanilla of Q-ARC. According to the release, the design draws inspiration from music culture, vinyl listening lounges, and modern cafés, with comfortable seating, greenery, and lighting intended to complement the music-focused atmosphere.

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