Dallas beverage startup takes on White Claw with new hard seltzer
White Claw Summer seems so long ago, but a new Dallas company has introduced its own hard seltzer to take us back to those innocent pre-coronavirus times.
Called Lone River Ranch Water, it's an 80-calorie hard seltzer from Lone River Beverage Company which a release says has canned the taste of rugged far West Texas.
Available statewide, Lone River is made with 100 percent agave and lime juice with a 4 percent ABV, making it "a twist on the classic cocktail with the sessionability of a hard seltzer." Whoever wrote this press release is masterful.
Lone River Beverage Company was founded by Katie Beal Brown, a young entrepreneur and SMU grad whose family has a ranch in West Texas.
"We've been drinking ranch water on our family's ranch in Far West Texas for as long as I can remember," Brown says in a statement. "We canned this drink to celebrate the roots of the legend and our own heritage as a family who settled here generations ago. In thinking about the hard-working people of West Texas, we knew we wanted to create something that is approachable in both taste, price point, and availability."
While most hard seltzers come in a skinny can, Lone River Ranch Water comes in the size of a regular beer can so it fits into a koozie. This is important, people.
The seltzer water is described as "highly carbonated," and the alcohol base is gluten free, which is of dubious importance, other than for the GF people.
There's just the one flavor now but they plan to add two flavors in the summer: Ranch Water Spicy and Ranch Water Rio Red Grapefruit.
Lone River Ranch Water is sold in a 6-pack for $8.99, and is available at Central Market, Whole Foods Market, Kroger, Albertsons, 7-Eleven, Total Wine & More, Specs, as well as independent stores throughout the state.