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    Sudsy Internet Squabbles

    Online brewhaha bubbles up between Deep Ellum Brewing and Scotch & Sausage

    Teresa Gubbins
    Sep 11, 2014 | 10:37 am

    Should companies use online media to shame each other on their business practices? The latest battle pits Deep Ellum Brewing Company against Scotch & Sausage. DEBC, never shy about rousting it up, posted an update with an accusation that S&S asked them to "pay to play" — i.e., give S&S a discount to feature DEBC beer. As follows:

    "Dallas, we have a problem," it began. "Earlier today, one of our sales reps visited the newly opened Scotch & Sausage. We were all really excited for their opening, and the possibility they'd carry our beer, but today we got hit with, 'Want your beer on tap? Then pay us $120 per week or give us half price beer.'

    "This is called pay-to-play, and although it happens all too often, it is illegal — not to mention, unethical. It's unfortunate, as we were all very excited for this one, but our standards (and the law) will win every time."

    S&S responded with a statement that they didn't really want DEBC's beer in the first place:

    "A salesman came by today and tried to entice my partner and my bartender to carry his brew, but we were not interested. I don't feel the need to discuss the extent of his pitch, but, based on the knowledge I have, I'm pretty confident his supervisor would not approve."

    Basically it's a he-said, she-said argument with no resolution that requires you to choose a side. The post has received hundreds of comments. Some are siding with DEBC; others are siding with S&S.

    Pay-to-play is a not-legal practice that appears in the entertainment industry as well, wherein bands who want to get a gig are asked to pay club owners. One club owner in Dallas who asked not to be named said that, in the beer industry, it's common for large companies to offer freebies and financial incentives — a free neon sign, a free keg — in exchange for featuring the beer, but that, so far, the practice hasn't hit the craft beer realm.

    "What's funny is that I know for a fact that management at Tailgaters has been trying really hard to get your beer on their taps, but their phone calls and emails are constantly ignored," said one commenter. "And you want sympathy? Stop being picky on who carries your beer, and maybe other establishments will be less likely to dick you around."

    "The last thing we want to do is bash other small businesses, and quite frankly, this isn't the best post for us," DEBC said. "However, allowing pay-to-play to continue unnoticed would spell disaster for our industry and be the death of small brewers."

    The last time a juicy online imbroglio erupted was between the dog people and Mutts Cantina, when a dog owner objected to the venue's restrictions over breed. Mutts Cantina got past it and survived.

    Dallas PR maven Martha Tiller says that the controversy might not hurt either party. "These things might not seem good to do at the time, but it is great PR," she says.

    Deep Ellum Brewing Company accused Scotch & Sausage of pay-to-play practices — rather publicly.

    Deep Ellum Brewing Company in Dallas
      
    Deep Ellum Brewing Company Facebook
    Deep Ellum Brewing Company accused Scotch & Sausage of pay-to-play practices — rather publicly.
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    Ice Cream News

    Kwality Ice Cream shop to bring creamy exotic desserts to Frisco

    Raven Jordan
    Jun 13, 2025 | 5:14 pm
    Kwality Ice Cream
    Kwality
    Kwality Ice Cream

    An ice cream chain with an Indian flair is dipping into Dallas-Fort Worth: Called Kwality Ice Cream, it's a concept founded in New Jersey that specializes in traditional Indian ice cream and cold drinks, and it's opening a location in Frisco, at 13089 Main St. #500, in a new shopping center.

    According to franchisee Raju Vikey, the shop will open sometime in 2025. It joins two DFW locations already open: Irving at 8600 N. Macarthur Blvd., and Euless, at 1060 N. Main St. at Harwood Crossing shopping center, which opened in April.

    Kwality Ice Cream was founded by food scientist Dr. Kanti Parekh and his son Anand, in New Jersey in 2003. It has expanded with 38 locations in 14 states including Pennsylvania, Florida, and Texas, where there are three locations in Houston and one in Austin.

    “The idea was to create a South Asian-specific ice cream, which is more known for fruits and nuts,” Anand says. “As a Ph.D. in food and nutrition, my father’s background and expertise were in flavor. He used that to create very unique flavors and top notes to give a really good mouth feel and experience.”

    They have close to 50 ice cream flavors with classics like cookies & cream, chocolate supreme, and butter pecan; but South Asian and Indian flavors dominate the menu with exotic options like green guava, lychee, and Nuttie Tuttie Fruitee, a berry-flavored ice cream with nuts and candied fruit.

    There is also kulfi, a frozen dessert that's like ice cream but with less added air so it has a stiffer, creamier texture. It's served in slices and comes in popular Indian flavors like pistachio, mango, and rose.

    Other novel frozen treats include cassata, an ice cream cake with three flavors of ice cream layered over sponge cake.

    As with many Asian desserts, they're often less sweet than American-style confections. Wild inventions include the mawa rabdi cup, with ice cream, rice noodles, basil seeds, and rose syrup, topped with nuts and candied fruit; and Thandai ice cream, a staple at Indian festivals, consisting of almonds, fennel seeds, poppy seeds, watermelon seeds, rose petals, pepper, cardamom, saffron, milk, and sugar.

    Rabdi is like a pudding, believed to have originated during the 1600s. Kwality makes it following the traditional method of slow-cooking milk until it thickens and reduces, enhancing its sweetness and creaminess, then adding ingredients like cardamom, saffron, and pistachios.

    Pints of ice cream and frozen desserts range from $8-$11, and cassata ice cream cake slices are $7.

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