A super-glitzy concept from Miami is headed to Dallas: Villa Azur, a Mediterranean restaurant from Azur Hospitality, an international group with big plans for restaurants, hotels, and nightclubs around the world, will open its second location at the W Hotel in Dallas.
A spokeswoman from Azur confirmed that the restaurant would be located on the ground floor of the Victory Park hotel, in the space previously occupied by Cook Hall, which closed in the spring due to the pandemic. Construction on the new eatery will begin in late 2020, with an opening set for mid-2021.
Villa Azur is part of an overall refresh of the W by Bill Hutchinson and Dunhill Partners, who acquired the hotel with HN Capital Partners in October 2019. Their plans include a renovation of the W's guestrooms and lobby, and the introduction of new food and beverage operators.
Dunhill also owns the Virgin Dallas Hotel.
Villa Azur debuted in Miami's South Beach in 2012, helping to usher in the supper club concept, delivering an over-the-top experience combining restaurant, lounge, eclectic entertainment, performers, and themed decor, which has surfaced at places like The Clover Club in Dallas.
Their goal is to recreate the atmosphere of La Côte d’Azur in the French Riviera. Their South Beach location has white walls, high ceilings, bronze crown moldings, and a library with plush leather sofas, bookshelves, and Old World sconces. A verdant outdoor courtyard features seating beneath a white linen canopy.
The menu goes over-the-top as well with pasta dishes such as Les Pâtes à la Meule – linguine in a Parmigiano cheese wheel flambéed with pricey Louis XIII cognac. There are oysters, caviar, Maine lobster, truffle ravioli, Iberico pork tenderloin, and prime porterhouse.
At their anniversary party in March, celebrating 8 years on South Beach, live entertainment included DJs, greeters, a saxophonist, aerialists, stilt walkers, and dancers.
This marks the second flashy Miami arrival in Dallas, following Komodo, the celebrity hotspot from David Grutman that's opening in the Epic office tower, the 16-story building under construction at the intersection of Good Latimer and Pacific Avenue.
Villa Azur cofounder Jean Philippe Bernard previously worked for Nikki Beach Group's St. Tropez, St. Barth, and Miami destinations. He's known for making people feel at home and for drawing celebrities such as Paris Hilton, Beyonce, Leonardo Di Caprio, Johnny Halliday, Enrique Iglesias, Gerard Butler, and more.
He savvily helped increase Villa Azur's visibility by holding pop-ups at events such as the Toronto International Film Festival.
Azur Hospitality's portfolio so far includes Brassierie des Arts in Brazil and in Saint-Tropez, plus five concepts in France including Cafe Madeleine, Cafe de Paris, The Strand, Le Bistrot a la Truffe, all in Saint-Tropez, and Muse in Ramatuelle, France. Many more are "in the works." Big plans.