Celebrity Sandwiches

Dallas Mavericks' Dirk Nowitzki scores his own line of sandwiches

Dirk and his sandwiches.

Photo courtesy of Which Wich

Sports memorabilia collectors and sandwich lovers in Dallas will be heading to Which Wich, the sandwich chain, which has launched a line of sandwiches honoring Dallas Mavericks great Dirk Nowitzki.

In addition to earning an NBA MVP award and becoming the 6th leading scorer in NBA history, Nowitzki has also made a positive impact in the community through the establishment of The Dirk Nowitzki Foundation, which helps provide education, health, and well-being for children to enrich their lives and realize their dreams.

The "DirkWiches" will be available only in Dallas-area locations with a special #DirkWich brown bag, and will be complemented by souvenir Dirk drink cups and special-edition bags of Dirk's Chips. Everything Dirk.

A dollar from every DirkWich sold at participating Which Wich locations will go to The Dirk Nowitzki Foundation. Guests will have the opportunity to make an additional donation in the form of another dollar, $41 (Nowitzki's jersey number), or any amount.

Additionally, Which Wich locations in the Dallas area will have Dirk T-shirts available for purchase with proceeds benefiting the foundation. The T-shirts will also be available on the Which Wich website to give out-of-town fans a chance to support the initiative.

In a release, Nowitzki says he's "humbled — and honored" that they’ve done this and grateful that so many nonprofits will benefit.

Each Dallas location will have a life-size cutout of the 7-foot star shooting his famous fadeaway shot. Guests are encouraged to post pictures of themselves with the in-store Dirk to social media for a chance to win prizes, such as the opportunity to meet Nowitzki and enjoy behind-the-scenes experiences at a Mavs game.

"Since Dirk joined the Mavericks back in 1998, he has been a leader both on the court and in the Dallas community," says Which Wich founder and CEO Jeff Sinelli in a release. "We are all proud of his accomplishments and hope to continue looking for ways to give back to Dallas the way that he has."

Both Jeff and Courtney Sinelli were already Nowitzki fans when the first Which Wich opened in downtown Dallas in 2003. Since then, the Dallas-based company has grown to nearly 450 locations with 33 in their home city, and the two were enthusiastic to cheer on the Mavs hero in a unique and bigger way. It was in this spirit that they collaborated with Nowitzki’s team to create the DirkWich program for the brand.

The sandwiches are as follows:

Dirkwurst: Authentic German Bratwurst links made from select cuts of pork, dressed with Bavarian-style mustard and sauerkraut on a soft pretzel roll.
Tall Baller: Double portions of turkey breast, ham, roast beef and pepperoni, plus bacon, cheddar, pepper jack, and provolone, stacked high with lettuce, tomato, and mayo on a toasted baguette.
The 41 Club: Sliced chicken breast, house-made candied bacon and fresh avocado, with lettuce, tomato, and mayo on a toasted baguette.
Swishwich: This vegetarian Wich is piled high with fresh mixed greens, tomatoes, red onions, crisp cucumbers, alfalfa sprouts, and fresh avocado, with mayo and 1000 Island dressing on a toasted whole wheat baguette.
MVPizza: Pepperoni, melted mozzarella, and provolone topped with marinara and Flamin’ Hot Cheetos then “dribbled” with cool Ranch dressing on a toasted baguette.
MFFL: Layers of hand-pulled fire-braised pork, ham, Swiss cheese, and thinly sliced pickles atop a coat of yellow mustard on a toasted baguette.

Customers who donate an additional $1 or more to The Dirk Nowitzki Foundation will receive a card in the image of Dirk, which they can keep as a memento or use to write a fan message that Which Wich will deliver to him. The brand’s kids’ meals will come with special-edition Dirk-themed stickers throughout the promotion.

celebrities

New Deli

New Seegars Deli stacks up nostalgic sandwiches in The Cedars Dallas

Photo courtesy of Seegars Deli

From the griddle to the red-checkered paper, Seegars Deli is all about classic, approachable sandwiches.

A new deli has settled into The Cedars district of Dallas, bringing a simple approach to sandwiches and sticking to the classics. Called Seegars Deli, the new shop is located at 1910 S. Harwood St. and named for its cross street, Seegar Street.

It is next to Mike’s Gemini Twin Lounge, in the former El Jale Nightclub space.

Seegars Deli is the latest from hospitality entrepreneur Olivia Genthe, who opened Fount Board & Table in Uptown six years ago and launched Little Blue Bistro in Bishop Arts - a nominee for 2026 Tastemaker Awards' Best New Restaurant - last year.

The menu is purposefully simple: “It’s all the classic sandwiches that I grew up with; our goal is to do something that does not really need much explaining,” Genthe says. “It is nostalgic, unelevated, and well-executed.”

The menu features a mix of Midwestern staples and deli classics, with sandwiches ranging from $12-$17. Some varieties are also available as a 6-inch sandwich for $8-$9. Highlights include:

The Polish Boy: A tribute to Genthe’s hometown of Cleveland, featuring fried beef kielbasa, cabbage slaw, BBQ sauce, and shoestring fries piled onto a brioche roll.
Dill Turkey: House-roasted turkey, Havarti cheese, dill pickle relish, and garlic mayo on a seeded hoagie.
Not Chopped Liver: A clever vegetarian option made with mushrooms, walnuts, eggs, and peas on a brioche loaf.
Thick-Cut Bologna: A simple stack of bologna, American cheese, and garlic mayo on a brioche bun.

Sides include house-made chips, French fries, pasta salad, marinated white beans, shaved, marinated celery and pickles.

The bread is sourced from New York and baked fresh daily on-site. While the menu will evolve to include more soups and salads —beyond the current grinder chopped salad and kielbasa soup — the focus remains on an approachable offering with fresh ingredients.

For dessert, they serve a pineapple upside cake, and they will start offering ice cream cones for kids soon, they say.

They also have a limited coffee menu: espresso, latte, cappuccino, macchiato, cortado and cold brew, using beans from local roaster Viewfinder.

During the weekends, they offer a brunch menu from 10 am-2 pm, including pancakes, egg sandwiches, pastrami hash, and pork tenderloin plates.

$The simple, nostalgia-driven menu that\u2019s anchoring a changing neighborhood.$ Photo courtesy of Seegars Deli.

Seegars also serves as a commissary for both Fount Board & Table and Little Blue Bistro, which needed more kitchen-prep space, Genthe says.

The 2,200-square-foot space strikes a retro balance between a mid-century diner and a modern industrial workshop, with plenty of tables and booths around the deli case. The counter continues to the side onto a full bar with mustard-yellow, vinyl-upholstered swivel barstools that run along the wood-paneled bar for a warm, vintage pop of color against the cooler concrete floors.

The floor and walls were left as is to achieve a rustic, traditional look, “not overthought, lived in,” as described by Genthe.

Seegars Deli is open daily from 10 am-10 pm, and there is plenty of parking around for visitors.

Genthe says The Cedars district has given the deli a warm welcome. “It’s been good," she says. "We were well received from the neighborhood, everybody was waiting for us to open."

sandwich shop the cedars downtown dallas harwood district openings sandwiches

Celebrity Sandwiches

Dallas Mavericks' Dirk Nowitzki scores his own line of sandwiches

New Deli

New Seegars Deli stacks up nostalgic sandwiches in The Cedars Dallas

Michelin-approved Asian restaurant from Dallas to open location in NYC

Massive Goodwill store in Garland reopens as 2nd largest in the U.S.

Dallas' buzzy Kitchen + Kocktails by Kevin Kelley heads to Times Square